CMS: Challenging the Consensus - For The Motion

Advantages of CMS CMS Debate: Challenging the Consensus Piero Tintori - TERMINALFOUR [email_address] Stephen Pope - Eduserv [email_address]

Agenda
Defining Web Content Management
What is a WCMS?
What isn’t a WCMS?
The key advantages of a WCMS
Life without a WCMS

Our definition:
Software automation of the tasks involved in publishing and managing content on a website
A system that allows users update content on a website

What is also WCMS?
Blogs – simple content management
Wiki
Discussion boards
What isn’t a WCMS?
A database on its own (no business logic)
Unstructured files

The key advantages of a CMS
Stephen Pope
[stephen.pope@eduserv.org.uk]

The Manual Edit ..
Someone in the company wants an important press release put on the web site.
Release is emailed (probably in word format) to the web team (or external company)
Web team have to download the original page from the website / create a new page from a template then manually convert the text/formatting into HTML.
Press release has to go live at 12 midnight so someone has to wake up and upload it at 11:59pm :¬/

Workflow
Enforce standards
Editorial Control
Editor final approval / Preview content in place.
Version control – instant rollback – nothing overwritten.

Workflow
Publishing Control
Hide / Schedule / Expire / Archive
Quality Control
Compel alt tags / tidy html / check spelling
Accountability / Paper trail

Security
Granular role based security
No more ‘Pandora's Box’ – people only see what they are allowed to see.
Delegate Responsibility
Different people can be in charge of their own parts of the web site (press/events)
No need for everything to pass through the web team!

Content Delivery
Scheduled Publish / Archive
Multiple Platforms (Web/Mobile/RSS)
Multiple Languages
Multiple Audiences (Metadata)
Edit in place
Publish to Staging / DR / Static
SES URLs / Aliases
Snapshots for FOI requirements

Rapid Development
Separation of content from presentation
People of all skill levels involved
Design
Content Migration
Quick re-skinning
Reusable elements such as templates and renderings (breadcrumb / nav. menus)
Centralised Content / Documents (extranet / intranet) / Links – Update Once !
Security / Workflow controls
Modules - Probably been written before !

Maintenance
Rapid Updates
Common Interface
Quick to train
Content users in charge of their own content not web devs.
Import / Paste from office apps
Manage many users
Workflow
Distributed contributions
Rollbacks
Centralised document management

System Integration
Doesn’t all have to be out of the box
Security - Integrate with LDAP/Athens/Shib
Documents – Sharepoint / Central Store
Search Engines – Google/Dtsearch/Ultraseek
Data-Providers (XML/SQL)
Stats
Will always needs customisation

Open Standards
Information freely available
Data in XML
Route out
Minimise Migration
Presentation in XSLT
Small changes can be made by people with HTML knowledge
Not locked into custom API for presentation
XAML / SAML / XACML

Life without a CMS
Stephen Pope
[stephen.pope@eduserv.org.uk]

Problem Areas
Tedious Web Management
The Webmaster Bottleneck
“ Enterprise Cut and Paste”
Corporate Governance
Reuse of Content

Tedious Web Management
Your spend most of your time making minor changes to areas that won’t even be appreciated by people
Fixing broken links
Restructuring Site Map
No time to work on more interesting features and developments

The Webmaster Bottleneck
You become the typing pool of the organisation
“ Enterprise Cut and Paste”
Build up of frustration
Publishers want to publish faster and have control
Webmasters find that “Cut and paste” is boring work
Would be publishers don’t understand the work involved

Corporate Governance
“ Extra bureaucracy to cover ourselves from complaints”
Version control – snap shots = Lots and lots of backup tapes!
Who signed off what… in the absence of an audit trail who is responsible?

Reuse of Content
If you have good content… get more value from it… reuse it
Five websites = five times the work
5 Languages = five times the work excluding translation
Different versions of the same content in different places

Conclusion
WCMS will make you life easier…
Your internal publishers will be happier…
Your visitors will have up-to-date and consistent / accessible content…

Conclusion
CMS may change your life….

CMS: Challenging the Consensus - For The Motion

by Brian Kelly on Nov 06, 2006

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