Your SlideShare is downloading. ×
An Introduction to Web 2.0 and the Social Web".
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

An Introduction to Web 2.0 and the Social Web".


Published on

Talk on "An Introduction to Web 2.0 and the Social Web" given at the Sharing MAde Simple workshop in Newport on 10 Sep 2008. …

Talk on "An Introduction to Web 2.0 and the Social Web" given at the Sharing MAde Simple workshop in Newport on 10 Sep 2008.

Published in: Education, Technology, Business

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Sharing Made Simple An Introduction to Web 2.0 and the Social Web Brian Kelly, UKOLN, University of Bath Bath, UK Email [email_address] Blog: UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised. Resources bookmarked using ' sharing-made-simple-20080910 ' tag
  • 2. About Me
    • Brian Kelly:
      • UK Web Focus: a national Web advisory post
      • Based at UKOLN, a national centre of expertise in digital information management
      • Located at the University of Bath
      • Funded by JISC and the MLA
      • Involved in Web since Jan 1993
      • Currently advising on best practices for Web 2.0
  • 3. About This Talk
    • This talk aims to provide:
      • A better understanding of ‘Web 2.0’
      • An awareness of how cultural organisations may benefits from Web 2.0
      • An understanding of possible dangers, both for users and the institution
      • An opportunity to discuss how we should address the opportunities and challenges (and inevitabilities!)
    • The Facebook social networking service will be used to illustrate these points
  • 4. About You
    • How many of you:
      • Have heard of Web 2.0?
      • Have read content in a blog or wiki?
      • Use Facebook?
      • Have used MSN Messenger, Skype, …?
      • Use photo sharing sites (e.g. Flickr)?
      • Have viewed video clips on YouTube?
    • Do you:
      • Use the tools for work?
      • Use the tools for social purposes (e.g. communicating with your children)?
  • 5. Contents
    • Web 2.0 – What Is It? (Talking …)
      • Blogs  Wikis
      • Mashups  Comms tools
    • Social Networks (… exploring …)
      • Facebook: opportunities and challenges
      • Ning – grow your own social network
    • Deployment Strategies (… doing)
      • User focus
      • Information literacy; staff development
      • Risk assessment & safe experimentation
  • 6. Let’s Do It Now!
    • Let’s not just talk about Web 2.0 – let’s use it now (assuming WiFi network available!):
    • Let’s Talk
      • Go to and in box enter
    • Let’s Share Resources
      • Go to < lisbk/sharing-made-simple-20080910 > to access resources
    Note You can set up a chat facility in 10 seconds. But this doesn’t mean you should built a service using it! Introduction
  • 7. Web 2.0
    • What Is Web 2.0?
    • Marketing term (derived from observing 'patterns') rather than technical standards - “an attitude not a technology”
    Web2MemeMap, Tim O’Reilly, 2005 (or see Wikipedia )
    • Characteristics Of Web 2.0
      • Network as platform
      • Easy-to-use (Ajax)
      • Always beta
      • Remix and mash-ups
        • Syndication (RSS)
      • Architecture of participation
        • Blogs & Wikis
        • Social networking
        • Social tagging (folksonomies)
      • Trust and openness
    Web 2.0 Web 2.0
  • 8. Web 2.0: Why?
    • Realisation of Sir Tim Berners-Lee’s dream:
      • Web was meant to be participative & user-driven
    • Technical infrastructure now in place
      • But only now are standards in place, use cases tested, commercial infrastructure deployed, …
    • User acceptance:
      • Many users love it – look at popularity of SNs
    • Saving scarce in-house resources:
      • Institutions can now focus on relevant areas, rather than duplicating services already available
      • Enhancing quality of what we do do
      • Developing digital citizenship
      • Addressing the gaps (e.g. information literacy, …)
    Web 2.0
  • 9. Blogs
    • Blogs – social phenomenon of the C21 st ?
    • Need for information professionals to:
      • Understand Blogging & related technologies (e.g. RSS, Technorati)
      • Be able to find resources in the 'Bloggosphere'
      • Explore how to Blogs to support business functions (support users, staff & organisation)
    Web 2.0 This blog … tells what it's like spending the winter in Antarctica conserving artefacts from the explorer's hut left behind by Ernest Shackleton in 1908. Openness Syndication Collaboration Key Characteristics Increasingly professional (e.g. developers) use blogs to describe what they're doing. Note that a Comments field can allow you to engage in discussions
  • 10. Blogs - Reading
    • How do you keep informed of developments?
      • Do you use a dedicated Blog reader?
      • Are you alerted of changes to key Blogs?
      • Do you focus on the content, and avoid the distractions of ads, etc.
    Web 2.0 Bloglines – a Web-based Blog reader. You are informed of changes since you last viewed the page. Openness Syndication Collaboration BlogBridge – a desktop Blog reader. You are informed of changes since you last viewed the page.
  • 11. Blogs – Engaging With Users
    • The ukwebfocus.wordpress. com blog provides:
      • Discussions on Web 2.0 in culture, research and learning
      • Comments option for all postings
      • A realtime chat facility
    • Benefits:
      • Feedback on my thoughts and ideas
      • Evaluation 2007/01/25/experiments-with-meebo/ Blogs aren’t just one-way publishing, but an implementation of Tim Berners-Lee’s vision of a collaborative Web See (and discuss) UK Web Focus blog post 25 Jan 2007 Blended blogging
  • 12. What Are They Saying About Us?
    • Blogs are very interconnected with each other (bloggers discuss other blog postings).
    • This can help to provide feedback; measure impact; engage in discussions; etc.
    Web 2.0 Blogger Web Comments tool lights up if Blog comments about Web site have been made. Alternatively go to the Google Blog search …
  • 13. Finding Resources
    • Technorati can help find Blog articles, etc.
    • Technorati search for &quot; Museum of Antiquities &quot; finds:
      • Blog posting about current exhibition posted 11 minutes ago!
    • Google search finds:
      • Museum home page
    Web 2.0 … What do users want: the home page and what people are saying today. Google & Technorati are valuable tools, so organisations should ensure that their Web site can be found in both. RSS Syndication
  • 14. Wikis
    • Wikis – collaborative Web-based authoring tools
    • I use wikis for:
      • Collaborative papers (avoiding emailed MS Word file around)
    Web 2.0 Google Docs – Web-based word processor or Wiki? Does it matter, it does the job Openness Syndication Collaboration IWMW2006_Discussion_Group_Notes_for_Group_A
      • Note-taking at events
    Remember when notes were trapped in the non-interoperable world of flip charts & paper. This need no longer be the case.
      • Social discussions at events IWMW2006_Information_About_Social_Aspects
  • 15. Wikipedia
    • Wikipedia – not only a community-developed encyclopedia, but also a well-linked Web site, which boosts Google rankings ?q=british+museum In top 10 in Google list Do you try and ensure your Web site is easily found when searching? If so, then an entry in Wikipedia could help with this business objective
  • 16. Sharing - Flickr
    • Web 2.0 includes community-building
    • You can help support your community-building by making it easy to share photos at events (e.g. this seminar)
    • Simply suggest a tag e.g. ‘ sharing-made-simple-20080910 ’ and encourage delegates to upload their photos with this tag
    Web 2.0 ?w=all&q=iwmw2006&m=text Openness Network effect Syndication Collaboration iwmw2006/interesting/?page=6
  • 17. Sharing –
    • Another aspect of sharing is sharing bookmarks
    • This can be used to:
      • Manage your bookmarks
      • Allow others to contribute resources
      • Allow lists of bookmarks to be repurposed
      • Carry out impact analysis
    Web 2.0 Openness Network effect Syndication Collaboration
    • National Archives Web site bookmarked by 374 others:
      • Who are they?
      • What else are they interested in?
  • 18. Podcasts
    • Podcasts are syndicated MP3 files
    • New items in a podcast can appear automatically in your Podcast client (e.g. iPod) or RSS reader
    • Resources can be accessed via iTunes
    Web 2.0 Openness Syndication The University of Bath won a European award for its podcasts from guest lecturers, etc. We can regard this as maximising impacts of the ideas and promoting the University, at little cost
  • 19. Video Blogs
    • Use of video is becoming more popular:
      • Cheap consumer devices
      • Easy-to-use services such as YouTube & Google Video
    As well as Web interface, other tools can display video clips
    • I am experimenting with video chat tools such as Seesmic to:
      • Encourage video debate
      • Reuse content in talks
  • 20. Google Maps Mashups
    • Google Map ‘mashup’ used for IWMW 2006 event:
      • ~ 20 lines of JavaScript.
      • Code taken from Google Maps Web site and coordinates added
    Web 2.0 workshops/webmaster-2006/maps/ Openness Mashup APIs More sophisticated mapping applications are being developed, such as Radius 5 at Northumbria Univ.
  • 21. Communications
    • We said:
      • Content is king!
    • But maybe:
      • Communications is king!
    • Communications tool include:
      • Chat tools (MSN Messenger)
      • Audio & video (including MSN Messenger, Skype, …)
    Using Web 2.0 Web 2.0 Also note Web-based video chat services such as TokBox and Seesmic
  • 22. Creative Commons
    • Let’s allow others to legitimately reuse our content.
    • I do this for my event details:
      • Creative Commons licence assigned to publicity details
    • I also do this for my blog posts, slides, etc
    Web 2.0 workshops/webmaster-2006/publicity/ Openness Tags Collaboration Note that the openness is a key aspect of Web 2.0: open source; open standards and open content can all help to bring benefits through maximising usage of services
  • 23. Flickr Commons
    • Flickr Commons provides a repository of photographs which have a Creative Commons licence
  • 24. Searching For CC Resources
    • A number of search engines allow users to search for resources with various type of CC licences, e.g. can be used for commercial purpose
  • 25. Integration of Services
    • Web 2.0 applications can be used in isolation
    • They can also be integration into other services (e.g. widgets in blogs and Web sites)
    • Facebook is (currently) the leading platform for integrating many Web 2.0 tools
    Let’s look at Facebook in more detail, as an example of a popular Web 2.0 service Facebook
  • 26.
    • The Facebook platform provides access to (a) Skype (b) Twitter micro-blogging service (c) mini-questions
    The Facebook Platform Facebook
  • 27. What is Facebook?
    • Facebook:
      • A social networking Web site
      • Had the largest number of registered users among college-focused sites with over 30 million members worldwide
      • Ranked between top 10–20 Web sites
      • Seventh most visited site in the US
    From Wikipedia Facebook Let’s now look at one very popular Web 2.0 application – the Facebook social networking service
  • 28. Your Profile Page
    • Here’s an example of a profile page:
      • Your details
      • Access to default applications
      • Access to applications your added
    • Facebook could be used as a personalised portal to various applications
    And here’s how others may see your profile Boring isn’t it! Facebook
  • 29. It’s a Social Network (1)
    • The strength of Facebook is when it is used as a social network. Here people can see:
      • My updates to my Facebook account
      • Applications I’ve installed
      • Groups I’ve joined
      • Photos & videos I’ve uploaded
      • Blogs posts I’ve written
      • Messages I’ve sent & received
  • 30. It’s a Social Network (2)
    • Here’s the page of a former colleague (now at Eduserv). This is valuable to me:
      • Spot friends in common
      • Keep informed of Andy’s professional interests (of interest to me)
      • Keep informed of Andy’s discussions with others
  • 31. Student Use (1)
    • Example of groups subscribed by a student:
      • Student society
    Social Networks Facebook seems to be very popular for use with Student union societies (nb is this a threat to similar services provided on Student Union Web site?) Facebook
  • 32. Student Use (1)
    • Example of groups subscribed by a student:
      • Student society
    Notice how the issue of local versus global Facebook groups is being discussed. Would a local-only group act as a barrier to student alumni? Social Networks Facebook
  • 33. Student Use (2)
    • Example of groups subscribed by a student:
      • Student society
      • Social
    Facebook is popular for various social activities – especially for keeping in touch over summer Social Networks Facebook
  • 34. Student Use (2)
    • Example of groups subscribed by a student:
      • Student society
      • Social
    Note that Facebook provides access to videos and photos – a way of providing seamless access or a bandwidth hog? Social Networks Facebook
  • 35. The Opportunities
    • Facebook provides great opportunities for colleges and universities:
      • It’s popular
      • It’s easy-to-use
      • No need for in-house development or to purchase software
      • Useful for staff and post-graduate students too
      • We can easily integrate our resources into Facebook (e.g. RSS feeds, blogs, etc.)
      • It can provide alternative access to our services cf. MyNewport portal which took a day to port to Facebook
    Social Networks Facebook
  • 36. What’s The Downside?
    • Various concerns have been expressed about:
      • Privacy (is Facebook a private or public space?)
      • Is Facebook a space for students or for all?
      • Is Facebook a closed environment?
  • 37. You Can Manage Your Privacy
    • You have control over the information others can see about you
  • 38. You Can Manage Your Privacy
    • You have control over the information others can see about you
    • But how many users change the default settings?
    And what about what Facebook can do with your information? Note that Wikipedia provides useful information on Facebook’s terms and conditions
  • 39. Deployment Strategies
    • I want to do use the Social Web but:
      • The IT Services department bans it
      • The council bans it
      • My boss doesn’t approve
    • Area of interest to UKOLN:
      • “ Just do it”
      • Subversive approach – ‘Friends of Foo’ if Foo can’t use it
      • Encourage enthusiasts
      • Don’t get in the way
    UKOLN briefing papers available (with CC licence). More to be released shortly.
  • 40. Conclusions
    • To conclude:
      • Web 2.0 can provide real benefits for our users
      • There are many opportunities for cultural heritage organisations
      • We need to be seek ways we can exploit such opportunities
      • We also need to acknowledge risks and dangers
      • Further discussions on Web 2.0 issues are given on the blog
  • 41. Questions
    • Any questions?