MEDIA FORTE MARKETING
PROJECT
CASE STUDIES/SERVICES GUIDE
DATE
2009 LINKEDIN
PRESENTATION

“If you build it, they will come.”
When it comes to websites, it’s not just
enough to build it. More than 70% of
product and service purchasing begins online.
Search Engine Marketing + Optimization help
you get found online.
Google, Yahoo, MSN and other engines help
their searchers find the sites that are most
relevant to their search queries.
Your website has two customers, the search
engine and your visitors. It’s not enough to
have a site that can be found by search
engines and it’s not enough to have a site that
helps your visitors do what you want them to
do online. To be successful, you need to do
both.
MEDIA forte marketing can help you grow
your business online with Search Engine
Marketing + Optimization utilizing best
practices in web development, content
development, link building, pr, social media
marketing and more.

who we are
Web marketing 12 years
Started MEDIA forte marketing 1998
SEO/SEM since 2001
Fortune 500, mid size and local clients
Focus on ROI, sales results (not just
ranking)
Specialize in:
-SEO/SEM
-Content development
-Website usability
-Achieving positive ROI
-Business growth

what we’ve done for our clients
Avery.com-42% improvement in site traffic
Avery Print and Mail Center-17% increase in lead
generation, 12% increase in sales (now
modernpostcard.com)
Hitchsource.com-329% increase in revenue from
organic search, 150% increase in revenue from
PPC
Cathedral Ridge Winery-26% increase in traffic,
42% increase in orders, 28% increase in revenue
per order, doubled revenue from 2007 to 2008
Copper West-Went from 65 visits a month to 1400,
10.8% bounce rate (improved from 55%)
Kent Anderson Law-Local search efforts from zero
to #1 placement for local searches
EZkem.com-New site, generates 30% of business
leads. Growing the parts & services side of
business

WEBSITE DEVELOPMENT
WE START WITH YOUR BUSINESS GOALS IN MIND TO MEET YOUR NEEDS & YOUR CUSTOMERS NEEDS

web development
strategies
Understand business
needs
Best practices coding
Incorporate website
usability
Create ROI
Improve conversion
Impact bottom line

seo results
SEO on page best
practices
Page 1 placement
Across all engines
Ranking means more
visits, more customers
Focus on quality traffic

seo + sem strategies
Stay on top of search
best practices with
training
Best practice site
architecture
Exceptional content
development
Strategic link building
Effective social media
marketing

link building strategies
Authority Links
Requested Links
Editorial Links
Social Media Links
Blog Reviews
Directory Links

LINK BUILDING
WE USE ONLY “WHITE HAT” LINK BUILDING STRATEGIES TO HELP YOU ACHIEVE GOALS LONG TERM

content development
strategies
Exceptional content
Develop on page copy
Press releases
Articles
Blog posts

blogs/social media
marketing strategies
Find social community
online
Create value through
content that contributes
to your community
Share with your
community
Become expert in your
online community

BLOGS/SOCIAL MEDIA MARKETING
CREATE RELATIONSHIPS WITHIN SOCIAL NETWORKS ONLINE

why MEDIA forte
marketing
Predictable, proven
results
Custom campaigns
Responsive
Efficient
Competitive pricing
Commitment to success
of your project

“Lisa is very knowledgeable and current on best web practices--she has a very orderly process
and is a brilliant natural search player who generates excellent results---she gets real results.”
Robb Bell, Cathedral Ridge Winery
“Lisa Williams has a deep level of expertise and knowledge within web services, most notably in the
area of paid and natural search optimization. She keeps on top of all the latest learnings and then
applies it to her current projects. As an added benefit she is an excellent thought partner when it comes
to web topics. I'd highly recommend her.” Rick Day, Avery Dennison/Avery Print and Mail Center
“Lisa is an SEO rockstar! She has done wonders for our
Google rankings by working incredibly hard and by leveraging
her large network of contacts. I simply can't say enough good
things about her firm.” Ken Whiteman, Hitchsource.com
“Lisa has been an integral part of numerous Avery Dennison projects. Her insight and expertise in Search
Engine Optimization and Web Site Development have been extremely beneficial to our organization. Lisa is
passionate about her work and always goes the extra mile to ensure that her clients receive the best
possible outcome. She is a trusted thought partner and I am happy to recommend her.” Claudette John,
Avery.com
“I've worked with Lisa on our search engine
optimization, and she's fantastic. Great handle on all
“I met Lisa when she became a member of SEMpdx.
the moving parts associated with search engine
She's an incredibly personable, energetic, positive
marketing. We were able to obtain a page one
person and she has graciously donated time and
placement, and do it the right way...she's current, and
effort to assist in making our organization great.
enthused. For SEO, I'd highly recommend her.”
She's also very knowledgeable about search engine
Maui Meyer, Copper West Properties
optimization. Though we've not worked together on
““Lisa is a consummate professional. In a field any projects, I know Lisa well enough to
where many claim expertise, Lisa stands out in the recommend her, without hesitation, to any business
crowd. You could do no better.” Kent Anderson, seeking SEO services.” Todd Mintz, SEMPDX Board
Kent Anderson Law Offices of Directors
TESTIMONIALS
OUR CLIENTS SAY IT BEST

ORGANIZATIONS/SPEAKING
CREDENTIALS
SEMPDX MEMBER/BOARD OF DIRECTORS MARKETING/MEMBERSHIP CHAIR
SEMPO MEMBER
SEARCH MARKETING EXPO SPEAKER
SEARCHFEST SPEAKER AND MODERATOR
SEARCH MARKETING EDUCATION-COMMUNITY EDUCATION
SOFTWARE ASSOCIATION OF OREGON SPEAKER
INNOTECH SPEAKER (april 2009)
MEDIA FORTE MARKETING
PR MENTIONS
KIPLINGER MAGAZINE
BOSTON GLOBE
GLAMOUR MAGAZINE
OREGONIAN COVER BUSINESS SECTION

contact us today for an intial consultation
LISA WILLIAMS, CEO
EMAIL: LISA@MEDIAFORTEMARKETING.COM
CALL: 541.400.0246
VISIT: WWW.MEDIAFORTEMARKETING.COM
TWITTER: @mediafortemktg
LINKEDIN: www.linkedin.com/in/mediafortemarketing