Screenshot of Placeblogger




                   placeblogger
placeblogger
Lisa on LinkedIn:
linkedin.com/in/lisawilliams
      Lisa on Twitter:
       @lisawilliams



                      placeb...
Thinking Like a Startup
(Whether You’re Part of one or Not)

                         Lisa Williams
                    Pl...
But wait, I don’t want to be part
           of a startup




                        placeblogger
placeblogger
Journalism will survive the death
        of its institutions




                        placeblogger
placeblogger
placeblogger
Journalism is becoming a high-
          tech industry




                      placeblogger
What this means for journalists




                       placeblogger
Shorter job tenures
 Projects, not companies
Careers aren’t hierarchical
         anymore



                     placeblo...
placeblogger
It’s not cost of goods,
     it’s cost of sales
This applies whether you’re in
        charge or not


                   ...
$100k




        placeblogger
Prospect funnel

X3 = 8,571 prospects (23/day)
X8 22,857 prospects (64/ day)


                        placeblogger
Responses

       Raise the price
       Widen the area
(or become non-geographic)
      Capitalize and flip


           ...
Site      Startup   Tech at     Phase 2     Phase 2       Exit/
             Capital   launch       tech      financing   ...
Most news organizations are
about taking something free and
    making it worth money.

 Most internet companies are
 abou...
The web rewards narrow
  comprehensiveness
“everything about something”



                       placeblogger
“Good tests kill flawed theories;
we remain alive to guess
again.”




                     placeblogger
Thanks!

     Lisa Williams
lisa@placeblogger.com


                  placeblogger
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Thinking Like A Startup for Journalists

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Thinking Like A Startup for Journalists

  1. 1. Screenshot of Placeblogger placeblogger
  2. 2. placeblogger
  3. 3. Lisa on LinkedIn: linkedin.com/in/lisawilliams Lisa on Twitter: @lisawilliams placeblogger
  4. 4. Thinking Like a Startup (Whether You’re Part of one or Not) Lisa Williams Placeblogger.com placeblogger
  5. 5. But wait, I don’t want to be part of a startup placeblogger
  6. 6. placeblogger
  7. 7. Journalism will survive the death of its institutions placeblogger
  8. 8. placeblogger
  9. 9. placeblogger
  10. 10. Journalism is becoming a high- tech industry placeblogger
  11. 11. What this means for journalists placeblogger
  12. 12. Shorter job tenures Projects, not companies Careers aren’t hierarchical anymore placeblogger
  13. 13. placeblogger
  14. 14. It’s not cost of goods, it’s cost of sales This applies whether you’re in charge or not placeblogger
  15. 15. $100k placeblogger
  16. 16. Prospect funnel X3 = 8,571 prospects (23/day) X8 22,857 prospects (64/ day) placeblogger
  17. 17. Responses Raise the price Widen the area (or become non-geographic) Capitalize and flip placeblogger
  18. 18. Site Startup Tech at Phase 2 Phase 2 Exit/ Capital launch tech financing Uniques Blogher >$10k Movable Drupal NBCi, Acquisition Type Venrock 8M $5M Television >$10k BBforum, MT, Bootstrap, Acquired Without Plone Prospero Advertisers by Bravo Pity 1M TechCrunch >10k Wordpress WPMU Bootstrap, ? ads, 1.8 conferences Huffington ~300k Custom MT, $5M VC Acquisition Post SixApart Rails investment 2.5 placeblogger
  19. 19. Most news organizations are about taking something free and making it worth money. Most internet companies are about taking something that costs money and making it free. placeblogger
  20. 20. The web rewards narrow comprehensiveness “everything about something” placeblogger
  21. 21. “Good tests kill flawed theories; we remain alive to guess again.” placeblogger
  22. 22. Thanks! Lisa Williams lisa@placeblogger.com placeblogger
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