Thinking Like A Startup for Journalists

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  • 1. Screenshot of Placeblogger placeblogger
  • 2. placeblogger
  • 3. Lisa on LinkedIn: linkedin.com/in/lisawilliams Lisa on Twitter: @lisawilliams placeblogger
  • 4. Thinking Like a Startup (Whether You’re Part of one or Not) Lisa Williams Placeblogger.com placeblogger
  • 5. But wait, I don’t want to be part of a startup placeblogger
  • 6. placeblogger
  • 7. Journalism will survive the death of its institutions placeblogger
  • 8. placeblogger
  • 9. placeblogger
  • 10. Journalism is becoming a high- tech industry placeblogger
  • 11. What this means for journalists placeblogger
  • 12. Shorter job tenures Projects, not companies Careers aren’t hierarchical anymore placeblogger
  • 13. placeblogger
  • 14. It’s not cost of goods, it’s cost of sales This applies whether you’re in charge or not placeblogger
  • 15. $100k placeblogger
  • 16. Prospect funnel X3 = 8,571 prospects (23/day) X8 22,857 prospects (64/ day) placeblogger
  • 17. Responses Raise the price Widen the area (or become non-geographic) Capitalize and flip placeblogger
  • 18. Site Startup Tech at Phase 2 Phase 2 Exit/ Capital launch tech financing Uniques Blogher >$10k Movable Drupal NBCi, Acquisition Type Venrock 8M $5M Television >$10k BBforum, MT, Bootstrap, Acquired Without Plone Prospero Advertisers by Bravo Pity 1M TechCrunch >10k Wordpress WPMU Bootstrap, ? ads, 1.8 conferences Huffington ~300k Custom MT, $5M VC Acquisition Post SixApart Rails investment 2.5 placeblogger
  • 19. Most news organizations are about taking something free and making it worth money. Most internet companies are about taking something that costs money and making it free. placeblogger
  • 20. The web rewards narrow comprehensiveness “everything about something” placeblogger
  • 21. “Good tests kill flawed theories; we remain alive to guess again.” placeblogger
  • 22. Thanks! Lisa Williams lisa@placeblogger.com placeblogger