Thinking Like A Startup for Journalists

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Lisa on LinkedIn: linkedin.com/in/lisawilliams Lisa on Twitter: @lisawilliams placeblogger

Thinking Like a Startup (Whether You’re Part of one or Not) Lisa Williams Placeblogger.com placeblogger

But wait, I don’t want to be part of a startup placeblogger

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Journalism will survive the death of its institutions placeblogger

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Journalism is becoming a high- tech industry placeblogger

What this means for journalists placeblogger

Shorter job tenures Projects, not companies Careers aren’t hierarchical anymore placeblogger

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It’s not cost of goods, it’s cost of sales This applies whether you’re in charge or not placeblogger

$100k placeblogger

Prospect funnel X3 = 8,571 prospects (23/day) X8 22,857 prospects (64/ day) placeblogger

Responses Raise the price Widen the area (or become non-geographic) Capitalize and flip placeblogger

Site Startup Tech at Phase 2 Phase 2 Exit/ Capital launch tech financing Uniques Blogher >$10k Movable Drupal NBCi, Acquisition Type Venrock 8M $5M Television >$10k BBforum, MT, Bootstrap, Acquired Without Plone Prospero Advertisers by Bravo Pity 1M TechCrunch >10k Wordpress WPMU Bootstrap, ? ads, 1.8 conferences Huffington ~300k Custom MT, $5M VC Acquisition Post SixApart Rails investment 2.5 placeblogger

Most news organizations are about taking something free and making it worth money. Most internet companies are about taking something that costs money and making it free. placeblogger

The web rewards narrow comprehensiveness “everything about something” placeblogger

“Good tests kill flawed theories; we remain alive to guess again.” placeblogger

Thanks! Lisa Williams lisa@placeblogger.com placeblogger

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Thinking Like A Startup for Journalists

by Lisa Williams on Aug 04, 2009

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Thinking Like A Startup for Journalists — Presentation Transcript