Screenshot of Placeblogger




                   placeblogger
placeblogger
placeblogger
placeblogger
Lisa on LinkedIn:
linkedin.com/in/lisawilliams
      Lisa on Twitter:
       @lisawilliams



                      placeb...
Startups for Journalists

                    Lisa Williams
               Placeblogger.com

                    placeblog...
But wait, I don’t want to be part
           of a startup




                        placeblogger
placeblogger
Journalism will survive the death
        of its institutions




                        placeblogger
placeblogger
placeblogger
Keep Calm & Don’t Panic




                    placeblogger
Get Excited & Make Things




                   placeblogger
Journalism is becoming a
   high-tech industry




                   placeblogger
What this means for journalists




                       placeblogger
placeblogger
Shorter job tenures
 Projects, not companies
Careers aren’t hierarchical
         anymore



                     placeblo...
What it means for journalism




                     placeblogger
Our problems are distributed
        and global

Our media is consolidated and
            local



                      ...
Penguins




           placeblogger
placeblogger
placeblogger
Veterans battlefield injuries




                      placeblogger
Turn stories into signals




                    placeblogger
Apple’s stock price




                placeblogger
Thinking like a startup




                   placeblogger
How do I know if it’s a good
           idea?




                      placeblogger
You don’t.




             placeblogger
What can you do
without anyone’s permission?
without anyone’s assistance?




                     placeblogger
Learn to pitch




                 placeblogger
Don’t do anything for free that
  you wouldn’t do for free
         indefinitely.




                       placeblogger
Before there are companies
    there are projects




                    placeblogger
But wait, how do they make
          money?




                    placeblogger
They don’t.

Many venture backed companies
      are “built to flip.”


                       placeblogger
You don’t need a lot of money

   And VC/grant money does not
      make your idea better
     or more likely to succeed

...
Site        Startup   Tech at     Phase 2     Phase 2       Exit/
               Capital   launch       tech      financin...
You don’t need tons of technical
             skill




                        placeblogger
But it’s more fun if you’re more
          self-sufficient
    Because begging really sucks



                           ...
De-begify yourself
• Post content (>1 day)
   – Open Source CMS (Drupal, Wordpress, Joomla)
• Get a real URL (>1 day)
   –...
You don’t need to do it forever

            All movies end
       All pieces of music end
  This does not make them failu...
“Good tests kill flawed theories;
we remain alive to guess
again.”




                     placeblogger
Thanks!

     Lisa Williams
lisa@placeblogger.com


                  placeblogger
placeblogger
together we can




              placeblogger
Thank you!
Lisa Williams lisa@placeblogger.com

And thanks to:
Knight Foundation’s 21st Century News Challenge | newschall...
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Startups For Journalists

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Lisa Williams, CEO and founder of Placeblogger and fellow at the MIT Media Lab, talks about bringing an entrepreneurial focus to journalism.

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Startups For Journalists

  1. 1. Screenshot of Placeblogger placeblogger
  2. 2. placeblogger
  3. 3. placeblogger
  4. 4. placeblogger
  5. 5. Lisa on LinkedIn: linkedin.com/in/lisawilliams Lisa on Twitter: @lisawilliams placeblogger
  6. 6. Startups for Journalists Lisa Williams Placeblogger.com placeblogger
  7. 7. But wait, I don’t want to be part of a startup placeblogger
  8. 8. placeblogger
  9. 9. Journalism will survive the death of its institutions placeblogger
  10. 10. placeblogger
  11. 11. placeblogger
  12. 12. Keep Calm & Don’t Panic placeblogger
  13. 13. Get Excited & Make Things placeblogger
  14. 14. Journalism is becoming a high-tech industry placeblogger
  15. 15. What this means for journalists placeblogger
  16. 16. placeblogger
  17. 17. Shorter job tenures Projects, not companies Careers aren’t hierarchical anymore placeblogger
  18. 18. What it means for journalism placeblogger
  19. 19. Our problems are distributed and global Our media is consolidated and local placeblogger
  20. 20. Penguins placeblogger
  21. 21. placeblogger
  22. 22. placeblogger
  23. 23. Veterans battlefield injuries placeblogger
  24. 24. Turn stories into signals placeblogger
  25. 25. Apple’s stock price placeblogger
  26. 26. Thinking like a startup placeblogger
  27. 27. How do I know if it’s a good idea? placeblogger
  28. 28. You don’t. placeblogger
  29. 29. What can you do without anyone’s permission? without anyone’s assistance? placeblogger
  30. 30. Learn to pitch placeblogger
  31. 31. Don’t do anything for free that you wouldn’t do for free indefinitely. placeblogger
  32. 32. Before there are companies there are projects placeblogger
  33. 33. But wait, how do they make money? placeblogger
  34. 34. They don’t. Many venture backed companies are “built to flip.” placeblogger
  35. 35. You don’t need a lot of money And VC/grant money does not make your idea better or more likely to succeed placeblogger
  36. 36. Site Startup Tech at Phase 2 Phase 2 Exit/ Capital launch tech financing Uniques Blogher >$10k Movable Drupal NBCi, Acquisition Type Venrock 8M $5M Television >$10k BBforum, MT, Bootstrap, Acquired by Without Pity Plone Prospero Advertisers Bravo 1M TechCrunch >10k Wordpress WPMU Bootstrap, ? ads, 1.8 conferences placeblogger
  37. 37. You don’t need tons of technical skill placeblogger
  38. 38. But it’s more fun if you’re more self-sufficient Because begging really sucks placeblogger
  39. 39. De-begify yourself • Post content (>1 day) – Open Source CMS (Drupal, Wordpress, Joomla) • Get a real URL (>1 day) – DNS/Domain name assignment • Put stuff on your server (3 days) – FTP/SFTP/SSH • Know what’s on your server, anyway (3 days) – Basic UNIX file management & command line • Make awesome web stuff (12 weeks) – PHP/MySQL/PHPMyAdmin placeblogger
  40. 40. You don’t need to do it forever All movies end All pieces of music end This does not make them failures placeblogger
  41. 41. “Good tests kill flawed theories; we remain alive to guess again.” placeblogger
  42. 42. Thanks! Lisa Williams lisa@placeblogger.com placeblogger
  43. 43. placeblogger
  44. 44. together we can placeblogger
  45. 45. Thank you! Lisa Williams lisa@placeblogger.com And thanks to: Knight Foundation’s 21st Century News Challenge | newschallenge.org Raincity Studios | raincitystudios.com Boris Mann Francis Pilon Mark Yuasa Robert Scales Steve Krueger Audrey Yoo Erik Hermans Special thanks to: The Berkman Center for the Internet and Society | Tish Grier | Susan Mernit | Evan Williams | Andrew de Vigal | Dave Winer | Jay Rosen | Ellen Hume | Colleen Kaman | David Cohen | Andrew Hyde | Samantha Murphy | Amy Gahran | Meg Spohn placeblogger

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