Startups For Journalists

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Lisa Williams, CEO and founder of Placeblogger and fellow at the MIT Media Lab, talks about bringing an entrepreneurial focus to journalism.

Lisa Williams, CEO and founder of Placeblogger and fellow at the MIT Media Lab, talks about bringing an entrepreneurial focus to journalism.

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  • 1. Screenshot of Placeblogger placeblogger
  • 2. placeblogger
  • 3. placeblogger
  • 4. placeblogger
  • 5. Lisa on LinkedIn: linkedin.com/in/lisawilliams Lisa on Twitter: @lisawilliams placeblogger
  • 6. Startups for Journalists Lisa Williams Placeblogger.com placeblogger
  • 7. But wait, I don’t want to be part of a startup placeblogger
  • 8. placeblogger
  • 9. Journalism will survive the death of its institutions placeblogger
  • 10. placeblogger
  • 11. placeblogger
  • 12. Keep Calm & Don’t Panic placeblogger
  • 13. Get Excited & Make Things placeblogger
  • 14. Journalism is becoming a high-tech industry placeblogger
  • 15. What this means for journalists placeblogger
  • 16. placeblogger
  • 17. Shorter job tenures Projects, not companies Careers aren’t hierarchical anymore placeblogger
  • 18. What it means for journalism placeblogger
  • 19. Our problems are distributed and global Our media is consolidated and local placeblogger
  • 20. Penguins placeblogger
  • 21. placeblogger
  • 22. placeblogger
  • 23. Veterans battlefield injuries placeblogger
  • 24. Turn stories into signals placeblogger
  • 25. Apple’s stock price placeblogger
  • 26. Thinking like a startup placeblogger
  • 27. How do I know if it’s a good idea? placeblogger
  • 28. You don’t. placeblogger
  • 29. What can you do without anyone’s permission? without anyone’s assistance? placeblogger
  • 30. Learn to pitch placeblogger
  • 31. Don’t do anything for free that you wouldn’t do for free indefinitely. placeblogger
  • 32. Before there are companies there are projects placeblogger
  • 33. But wait, how do they make money? placeblogger
  • 34. They don’t. Many venture backed companies are “built to flip.” placeblogger
  • 35. You don’t need a lot of money And VC/grant money does not make your idea better or more likely to succeed placeblogger
  • 36. Site Startup Tech at Phase 2 Phase 2 Exit/ Capital launch tech financing Uniques Blogher >$10k Movable Drupal NBCi, Acquisition Type Venrock 8M $5M Television >$10k BBforum, MT, Bootstrap, Acquired by Without Pity Plone Prospero Advertisers Bravo 1M TechCrunch >10k Wordpress WPMU Bootstrap, ? ads, 1.8 conferences placeblogger
  • 37. You don’t need tons of technical skill placeblogger
  • 38. But it’s more fun if you’re more self-sufficient Because begging really sucks placeblogger
  • 39. De-begify yourself • Post content (>1 day) – Open Source CMS (Drupal, Wordpress, Joomla) • Get a real URL (>1 day) – DNS/Domain name assignment • Put stuff on your server (3 days) – FTP/SFTP/SSH • Know what’s on your server, anyway (3 days) – Basic UNIX file management & command line • Make awesome web stuff (12 weeks) – PHP/MySQL/PHPMyAdmin placeblogger
  • 40. You don’t need to do it forever All movies end All pieces of music end This does not make them failures placeblogger
  • 41. “Good tests kill flawed theories; we remain alive to guess again.” placeblogger
  • 42. Thanks! Lisa Williams lisa@placeblogger.com placeblogger
  • 43. placeblogger
  • 44. together we can placeblogger
  • 45. Thank you! Lisa Williams lisa@placeblogger.com And thanks to: Knight Foundation’s 21st Century News Challenge | newschallenge.org Raincity Studios | raincitystudios.com Boris Mann Francis Pilon Mark Yuasa Robert Scales Steve Krueger Audrey Yoo Erik Hermans Special thanks to: The Berkman Center for the Internet and Society | Tish Grier | Susan Mernit | Evan Williams | Andrew de Vigal | Dave Winer | Jay Rosen | Ellen Hume | Colleen Kaman | David Cohen | Andrew Hyde | Samantha Murphy | Amy Gahran | Meg Spohn placeblogger