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Impaq me-presentation

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Impaq.me combines social sharing with fundraising.

Impaq.me combines social sharing with fundraising.


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  • 1. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Impaq.me Revenue & Community Engagement Tools for a Socially Networked World Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.
  • 2. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. What is Impaq.Me? Impaq.Me is an innovative 'social reward' tool that helps nonprofits tie philanthropic revenue to social engagement through the use of proprietary sharing tools. 2
  • 3. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Impaq.Me Share Tools Share widget • Replaces standard share tools • Appears at the beginning or end of an article on a publisher’s website
  • 4. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. What need does Impaq.me fill? • Impaq.me makes it easier for foundations to support larger groups of nonprofits • Impaq.me makes it easier for foundations to provide smaller grants • Impaq.me makes it easier for nonprofits to demonstrate the impact of foundation grants 4
  • 5. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. How does Impaq.me differ from other funding mechanisms? • Impaq.me ties funding to actions • Promotes the social value of the projects • Provides a direct relationship between the nonprofit and those who care most about their mission 5
  • 6. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Impaq.me Test Results: Alpha #1 – Small Journalism Sites 6
  • 7. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Impaq.me delivered 10,000 visitors to news organizations 7 3,194 1,893 1,770 1,253 982 936 733 444 85 0 500 1,000 1,500 2,000 2,500 3,000 3,500 The Lens Oklahoma Watch IowaWatch C-HIT Raleigh Public Record Pine Tree Watchdog SIRF Midwest Center Aspen Journalism
  • 8. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. 8 $1 10% $2-5 22% $6-10 32% $11-25 33% $26-50 3% Consumers are choosing to give -- and more than $1
  • 9. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. • Impaq.me is highly effective in helping readers “carry the message” to others in their social networks 9 SHARES CLICKTHROUGHS SHARE POWER 1,285 9,920 9.5
  • 10. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. 10 4.8 5.2 9.2 17.7 11.0 12.0 6.0 6.8 5.8 2.1 9.9 12.0 14.6 3.1 6.2 7.3 6.1 The Lens Oklahoma Watch IowaWatch C-HIT Raleigh Public Record Pine Tree Watchdog SIRF Midwest Center Aspen Journalism 9/15/2013 11/6/2013 Impaq.me makes sharing more effective Number of clicks per shared item
  • 11. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. What do news consumers choose to share and click on? • Consumers are overwhelmingly choosing to share serious, in-depth pieces from our members – Top 3 most shared pieces: • Research on ancient bayous in Louisiana • A longform profile of an entrepreneur with a colorful past trying to make a fortune with medical marijuana • A 13,000 word profile of Maine’s current governor • Consumers are choosing to click on “affiliation opportunities” in large numbers. 3 out of the top 10 most clicked pieces are opportunities to support a news organization through donating or attending an event 11
  • 12. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Takeaways • Our testing shows that Impaq.me is viable in large and small newsrooms • Participants love it and are seeking ways to extend their use of it – Participants are telling us that they are excited about finding local sponsors for additional sharefunding campaigns • Our prototype is only the beginning – Users are demonstrating demand by asking for additional flexibility in business rules for the campaign, effectively designing new campaigns they believe work for their goals 12
  • 13. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Next Steps? • Extend the EEJF-funded campaign for the smaller orgs who have not yet hit the cap • Tweak the prototype code to allow for different messaging and suggested donation amounts on the widget • Start Alpha Test #2 with larger nonprofit journalism sites ProPublica, CPI, CIR, VoSD, MinnPost and Texas Tribune • Secure funding for Alpha Test #3 with non-journalism nonprofit projects • Rejigger business model based on test data 13
  • 14. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Thank you! 14

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