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How I Created A News Startup

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  • 1. placeblogger Screenshot of Placeblogger
  • 2. placeblogger Placeblogger World HQ! (now with free coffee) Cambridge, MA
  • 3. placeblogger How I finally realized I had a startup (and it only took four years) Questions I would not get asked if I were a man Telling the good startup ideas from the bad ones
  • 4. placeblogger Startup Math
  • 5. placeblogger Motherhood + blogging = startup
  • 6. placeblogger This child NEVER SLEPT This child NEVER SLEPT
  • 7. placeblogger OMG this is so boring
  • 8. placeblogger Started a community site for Watertown GodGodGodGod’’’’s gift tos gift tos gift tos gift to local blogginglocal blogginglocal blogginglocal blogging
  • 9. placeblogger Jay Rosen That’s Jay Rosen How many local sites are there? Photo: JD Lasica
  • 10. placeblogger AntarcticaA Lot, Really, Really A Lot
  • 11. placeblogger My first venture capitalist: eBay
  • 12. placeblogger New Year’s at our house That’s Dick Clark
  • 13. placeblogger 42,000 people
  • 14. placeblogger I go to work for the Boston Globe on the strength of H2otown I Still DonI Still DonI Still DonI Still Don’’’’t Realizet Realizet Realizet Realize I Have A Startup,I Have A Startup,I Have A Startup,I Have A Startup, So I Go To Work forSo I Go To Work forSo I Go To Work forSo I Go To Work for The Boston GlobeThe Boston GlobeThe Boston GlobeThe Boston Globe
  • 15. placeblogger People tell me, You should apply for the Knight News Challenge That’s Eric Newton newschallenge.org
  • 16. placeblogger Jay Rosen He says ask for $200,000
  • 17. placeblogger To my eternal surprise they give it to me
  • 18. placeblogger Site Startup Capital Tech at launch Phase 2 tech Phase 2 financing Exit/ Uniques Blogher >$10k Movable Type Drupal NBCi, Venrock $5M Eventual Acquisition 18M uniques Television Without Pity >$10k BBforum, Plone MT, Prospero Bootstrap, Advertisers Acquired by Bravo for $1M 1M uniques TechCrunch >10k Wordpress WPMU Bootstrap, ads, conferences Acquired by AOL for $25M 1.8M uniques You don’t really need that much money
  • 19. placeblogger We win, but I still don’t realize I have a startup I am so stupid I Still don’t Realize I have A startup So I go and Start Another one
  • 20. placeblogger Do not stick your head in there
  • 21. placeblogger $10,000
  • 22. placeblogger $200,000
  • 23. placeblogger And I *still* don’t realize I have a startup, until
  • 24. placeblogger Four years six months nine days and thirteen hours after I launched my first site, my kid comes to visit me in Boulder
  • 25. placeblogger That’s Rowan Williams
  • 26. placeblogger My mommy has a startupMy mommy has a startupMy mommy has a startupMy mommy has a startup and itand itand itand it’’’’s really cools really cools really cools really cool and she came out to Coloradoand she came out to Coloradoand she came out to Coloradoand she came out to Colorado and we got to ride on a planeand we got to ride on a planeand we got to ride on a planeand we got to ride on a plane and Iand Iand Iand I’’’’ve never beenve never beenve never beenve never been on a plane beforeon a plane beforeon a plane beforeon a plane before I live in MassachusettsI live in MassachusettsI live in MassachusettsI live in Massachusetts but we donbut we donbut we donbut we don’’’’t havet havet havet have any mountainsany mountainsany mountainsany mountains Do you live here?Do you live here?Do you live here?Do you live here? Do you like it here?Do you like it here?Do you like it here?Do you like it here?
  • 27. placeblogger Screenshot of Placeblogger
  • 28. placeblogger And that’s when I realized I had a startup
  • 29. placeblogger Things I would not get asked if I was a man (a very select subset)
  • 30. placeblogger Your husband is rich, right? Your husband is rich, right?
  • 31. placeblogger Oh, then your husband must be Mr. Mom, right?
  • 32. placeblogger But what about your children?! But what about your children?!
  • 33. placeblogger #$Q@A#$!!! #$&@?!
  • 34. placeblogger
  • 35. placeblogger Your lunch I can haz it
  • 36. placeblogger How to tell the good startup ideas from the bad ones
  • 37. placeblogger Don’t do anything for free that you wouldn’t do for free indefinitely.
  • 38. placeblogger WHAT CAN I DO WITHOUT ANYONE’S ASSISTANCE OR PERMISSION?
  • 39. placeblogger Everythingaboutsomething
  • 40. placeblogger Get Excited & Make Things
  • 41. placeblogger Thanks! Lisa on LinkedIn: linkedin.com/in/lisawilliams Lisa on Twitter: @lisawilliams

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