7 Secrets to Success An Online Tour without a Library in 3 Languages Monica Fusich & Vang Vang California State University, Fresno Henry Madden Library LOEX – Albuquerque, NM April 30 – May 2, 2009

USAC – Spain Immersion Program Grant Professional Development Why a Multi-language Tour

USAC – Spain

Immersion Program

Grant

Professional Development

Madrid, Spain

2007 and 2008 ALA partially funds One of largest Spanish language book fairs Guadalajara Book Fair

2007 and 2008

ALA partially funds

One of largest Spanish language book fairs

Guadalajara Book Fair

Calif. State Univ., Fresno 24,000 students 1 of 23 sister institutions 1 of largest campuses physically Winery Florist Farm Market Importance in community

24,000 students

1 of 23 sister institutions

1 of largest campuses physically

Winery

Florist

Farm Market

Importance in community

Demographics

Funding California State University Information Competency Grant 2007 New to position Had grant $ to reapportion Grant High Points Know your population Recruitment/Marketing tool Sister campuses

California State University Information Competency Grant

2007 New to position

Had grant $ to reapportion

Grant High Points

Know your population

Recruitment/Marketing tool

Sister campuses

Instruction and Outreach Services (IOS) Online Tour – Based on Standards Information Literacy Tutorials – Standards 1-4 Searching, Finding, Evaluating Books Searching, Finding, Evaluating Articles Citation and Plagiarism (in process) Assignment Research Calculator – Standards 1-5 Library Liaisons–Collaboration Classes Standard Based

Online Tour – Based on Standards

Information Literacy Tutorials – Standards 1-4

Searching, Finding, Evaluating Books

Searching, Finding, Evaluating Articles

Citation and Plagiarism (in process)

Assignment Research Calculator – Standards 1-5

Library Liaisons–Collaboration Classes Standard Based

Pre-Script Writing Needs Assessment Audience Analysis Objectives Treatment

Needs Assessment

Audience Analysis

Objectives

Treatment

Creative Activities – the Script Brainstorming on Themes Other Library Online Tours Student-centric or librarian-centric? Avatar Watching YouTube videos Nicole Willis and the Soul Investigators

Brainstorming on Themes

Other Library Online Tours

Student-centric or librarian-centric?

Avatar

Watching YouTube videos

Nicole Willis and the Soul Investigators

The Process - the Tour Committee Invitation based on perceived member talents Divided into sub-teams

Committee

Invitation based on perceived member talents

Divided into sub-teams

Writing of the Script Team-based Time Synched to Information Literacy Standards Had to be Perfect Translation Pros and cons

Team-based

Time

Synched to Information Literacy Standards

Had to be Perfect

Translation

Pros and cons

Why a Tour?

7 Secrets to Success http://www.csufresno.edu/library/tour/

http://www.csufresno.edu/library/tour/

IL Standards – 7 Secrets Tour Secret 1 - Getting Started Standard 2.1 Secret 2 – Laptops Standard 5.1a, 5.1b, 5.2 Secret 3 - Finding Books Standards 1.1, 2.1,2.2, 5.2b

Secret 1 - Getting Started

Standard 2.1

Secret 2 – Laptops

Standard 5.1a, 5.1b, 5.2

Secret 3 - Finding Books

Standards 1.1, 2.1,2.2, 5.2b

IL Standards – 7 Secrets Tour Secret 4 - Finding Articles Standards 1.1, 1.2, 2.1, 2.2 Secrets 5 & 6 - Places to Study & Printers Standards 5.2 Secret 7 - Getting Help Standards 1,2

Secret 4 - Finding Articles

Standards 1.1, 1.2, 2.1, 2.2

Secrets 5 & 6 - Places to Study & Printers

Standards 5.2

Secret 7 - Getting Help

Standards 1,2

Software Adobe Captivate CSU System-wide 508 compliance CC Hosting issues YouTube Library/Facebook/itune U

Adobe Captivate

CSU System-wide 508 compliance

CC

Hosting issues

YouTube

Library/Facebook/itune U

Casting of Talents Casting Calls Recommendations Pa Kou Lee Matthew McGee Roman Covarrubias

Casting Calls

Recommendations

Filming Climate Location

Climate

Location

Language Specialist On location during filming Correct pronunciations Catch mistakes Practice with during “breaks”

On location during filming

Correct pronunciations

Catch mistakes

Practice with during “breaks”

Editing Software - Final Cut Pro Time

Software - Final Cut Pro

Time

Marketing & Outreach Information Literacy Classes Library Liaisons Public Services Librarians (Reference) Social Networking Sites Campus Bulletin

Information Literacy Classes

Library Liaisons

Public Services Librarians (Reference)

Social Networking Sites

Campus Bulletin

The Unexpected Expert Tech Support Digital Production Group – professional filming/editing Why a Multi-language? Entertainment vs. Educational IL standards Choose your committee wisely

Expert Tech Support

Digital Production Group – professional filming/editing

Why a Multi-language?

Entertainment vs. Educational

IL standards

Choose your committee wisely

The Unplanned Multi-languages Lack of words/too much words Lack of “experts” Different Accents Geographic (regional) Generation (formal/informal) Plan “B” and even Plan “C” The Instructional Technology and Resource Center

Multi-languages

Lack of words/too much words

Lack of “experts”

Different Accents

Geographic (regional)

Generation (formal/informal)

Plan “B” and even Plan “C”

The Instructional Technology and Resource Center

Things We Did Right Timeline script - storyboard casting calls Connecting with our Talents Support – before, during, after Water Lunch Letter of thanks Payment

Timeline

script - storyboard

casting calls

Connecting with our Talents

Support – before, during, after

Water

Lunch

Letter of thanks

Payment

Could’ve Been Better… Aggressive Advertising Campaign Rehearsals, Rehearsals Language Expertise – script and filming Committee vs. “Advisory” Committee In-dept/Formal Training – software Ownership of Equipment

Aggressive Advertising Campaign

Rehearsals, Rehearsals

Language Expertise – script and filming

Committee vs. “Advisory” Committee

In-dept/Formal Training – software

Ownership of Equipment

Future Tours Departmental Equipments camera & editing software Sony – vegas pro Marketing Formats/Approach Campus programs Student Government/Clubs Campus publicity student newspapers press release – message out to community

Departmental Equipments

camera & editing software

Sony – vegas pro

Marketing Formats/Approach

Campus programs

Student Government/Clubs

Campus publicity

student newspapers

press release – message out to community

Future Tours Use In-house Talents library student assistants promote collaboration among library departments Rehearsals Conversational Library Tour in Different Languages

Use In-house Talents

library student assistants

promote collaboration among library departments

Rehearsals

Conversational Library Tour in Different Languages

Questions? Comments? Suggestions? ALL WELCOME This ppt. is also on http://www.slideshare.net/lisav

ALL WELCOME

This ppt. is also on http://www.slideshare.net/lisav