42 Digital Predictions For 2010-2019
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42 Digital Predictions For 2010-2019

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This is a collection of digital predictions covering the next ten years. The threads of all these predictions are already underway.

This is a collection of digital predictions covering the next ten years. The threads of all these predictions are already underway.
Freddie McMahon, Head of Customer Experience, FusionExperience

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42 Digital Predictions For 2010-2019 42 Digital Predictions For 2010-2019 Presentation Transcript

  • 42 Digital Predictions for 2010 – 2019 By Freddie McMahon This is a collection of digital predictions covering the next ten years. The threads of all these predictions are already underway.
  • FusionExperience 1. Mobile devices will become the dominant touchpoint for personalised intelligence services impacting everything. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 2. Mobile point-of-presence will become a major orchestrator for personalised services and contextual in-flight ads. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX View slide
  • FusionExperience 3. Infomercials make a come back when applied to the new ad inventory generated by mobile point-of-presence applications such as mapping. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX View slide
  • FusionExperience 4. Business processes will be extended into the mobile as mobility productivity comes to the fore. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 5. Mobile point-of-presence and Digital Dialogue moves the Minority Report vision mainstream, with the exception of iris recognition. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 6. Consumer robots will be found in every digital home, with each type designed to perform a needed function. Digital dialogue with the ‘pet named’ robot via mobile phone will enable tasks to be undertaken remotely. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 7. Consumer robots will be common place for health, household chores security patrols, looking after the pets and taking in parcels from Amazon. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 8. Web 4.0 Artificial Intelligence Complementing Humans will become mainstream with Web 5.0 Artificial Intelligence Surpassing Humans gaining traction within niche markets. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 9. Web 4.0 and Web 5.0 will be driven by a blend of black-box solutions where the algorithms are hidden and white-box solutions where the algorithms are transparent. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 10. Consumer Robots will be connected to mobile cloud services so that their intelligence continually evolves. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 11. Human Powered Artificial Intelligence (white-box) will create interactive knowledge on a large scale for access at all digital touchpoints, including consumer robots, leading to the acceleration of learning at the edge. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 12. The Wisdom of Elders will power Human Powered Artificial Intelligence to create large scale Knowledge Assets. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 13. Knowledge Assets will be monetised as working collateral. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 14. Avatars will be used everywhere as personal assistants using digital dialogue for interactive instructions, including being the preferred approach for conducting search and organising meetings. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 15. Search engine banner advertising revenues tariffs will considerably be lower as new types of ad inventory become more dominant. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 16. Empathy linked with traditional key performance indicators will become the way to measure customer experience and economic prosperity. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 17. Empathy will become a must have intangible measurement reported within annual reports for use by institutions and credit rating agencies. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 18. Return-on-Marketing will become a mainstream science covering all touchpoints, interactions, transactions, value and empathy. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 19. Return-on-Marketing will become a must have intangible measurement reported within annual reports for use by institutions and credit rating agencies. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 20. Marketing will fundamentally move from monologue to dialogue enabling customised solutions that will change sectors such as pharmaceuticals. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 21. Most Financial Services will have a Chief Marketing Officer and a Head of Research & Development in line with other industries to keep pace with demand-driven change. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 22. Optimising interactions across all touchpoints for socioeconomic value creation will become mainstream to determine Return on Capital Employed. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 23. Personalised design of physical products, especially clothing, will enable a shift towards mass customisation. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 24. Personalised design of financial products will create a shift towards re-intermediation away from comparison sites. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 25. Personal branding of ‘Me Inc’ will become dominant influencers within social networks; these ‘stars’ will attract agents to represent the socioeconomic interests. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 26. ‘Consumer’ cooperatives will emerge through self-forming networks of consumers as powerful demand-side influencers within the market. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 27. Digital dialogue in the form of voice or text will become the dominant form of content as interactions become streamlined and simplified for a time poor society. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 28. Influencer marketing will become main stream using ‘Me Inc’ and ‘Consumer’ networks. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 29. ‘Consumer’ cooperatives will use the power of their aggregated personal data to unlock new value with big brands. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 30. Intelligence driven design will change the human experience as personalised decision journeys become mainstream. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 31. Customer decision pathway flows, patterns and outcomes across all touchpoints will provide transparency of emergent nano market segments. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 32. Visualisation will become the preferred way to interact with multi- dimensional behavioural flows, patterns and outcomes across all touchpoints to understand nano market segmentation. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 33. Networked-centric organisations will become mainstream to keep pace with demand-driven change covering every touchpoint. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 34. Sense-Understand-Respond will become the mantra for network- centric organisations using visualisation more in keeping with Military Central Command or Trading Systems. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 35. Virtual team work around shared spaces for parallel working will become mainstream. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 36. Simulate to innovate using ‘shared spaces’ will become mainstream for adaptive organisations to dramatically reduce the time to value, whilst increasing higher levels of certainty. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 37. 3D Internet fails to reach mainstream but instead becomes a niche market for specialised applications especially in education. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 38. Cloud Computing becomes mainstream as build your own applications through pick and mix of different software components and pay-as-you use charging changes the fundamentals of software economics. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 39. All major software investments will be approved through data driven simulations tested with the targeted customer to ensure return on investment. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 40. The ‘Power of Many’ is used to create new capabilities in areas ranging from unknown risks to co- innovation. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 41. Mobile will set the pace for innovation as the internet falls into second place for innovation. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience 42. Each year between 2010 and 2019 will be considerably faster than the previous year meaning that artificial intelligence needs to complement ‘time poor’ human pressures. Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
  • FusionExperience Locations Head Office w/ www.fusion-experience.com London International House t/ + 44 (0) 207 084 7500 Cheshire 1 St Katharine’s Way Edinburgh London, E1W 1UN Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX