Click below to see examples: Event Management Direct Mail Campaigns Project Management E-Newsletter Publishing Email Campaigns Public Relations Activities Web Design Advertising Web-centric Campaigns Collateral Design and layout Channel Marketing Management Point-of-Purchase Displays Trade Show Event Coordination
Objective: To create one web site for ten distributors.
Collaborated with in-house web team to host a mini-web site for distributors.
Linked each distributor to our web site. Background coding automatically populated the entire content to their web pages.
Created look-n-feel for site and all content including web copy for promotions and products, web banners and other artwork as needed.
Managed all content, updates and maintenance.
Results: Controlled content, timing of updates, and the look-n-feel. The time to update one web site over ten web sites decreased ten-fold. The quality and accuracy of communication increased dramatically. The number of links we could drove them to increased as measured by the click-throughs and sales data.
Project: Create Booth-In-A-Bag tradeshow materials, instructions, and established warehousing and distribution.
Objective: To facilitate an easy and correct method of ordering multi-part booth materials for a variety of different tradeshow requirements.
Worked with Exhibit firm to develop materials.
Worked with warehousing and shipping facility to set-up item numbers and fulfillment process.
Developed the instruction booklet shown to the right and trained sales on how to order materials.
Results: The on-line item tracking numbers expedited ordering and the instruction booklet made it easier for sales to order. Resulting in less confusion with materials being returned and shipped more expediently.
Collateral Design …with a web-centric approach 503.351.8292
Project : A direct mail brochure, CD, and web site.
Objective: To target customers who have purchased one of the top 20 commercial products and renew loyalty to the brand.
Created idea for ” Top 20 Hits” campaign.
Produced brochure with CD that took recipient to a unique URL address to learn about products while playing a “game” to win a Bose Wave Radio TM .
Tipped brochure into trade publication and mailed to existing customers .
Sent self-registered web leads to sales.
Results: Provided trackable, verifiable hot leads to sales which turned into renewed sales for top products.
An e-newsletter article sent to sales describing in detail the campaign, the brochure, and the contest .
Project : A Direct Mail Brochure targeting distributor’s resellers. Objective: To target distributor customers with a quarterly promotion Tactics: Created idea for quarterly promotion and executed this printed brochure, html emails, web banners, and mutliple other miscellaneous marketing projects to tie the campaign together. Worked with designer to produce targeted (customized with distributor logo) direct mail piece to distributor’s top resellers. Worked with distributor to implement a new Hotline Extension toll-free phone number for the unique call-to-action. Results: Provided trackable, verifiable hot leads to sales which turned into renewed sales. Direct Mail to 11,000: 3500 Synnex resellers, 4000 Electrograph resellers, 3500 Tech Data resellers - Obtained a free web banner for the Great Projector Giveaway. (Value $835) GPG Web Banner (1 week) touches 45,715 resellers / 89 requests - .19% response rate Web Banner
Project: Create frequent communication using a variety of vehicles to reach distributors and resellers.
Objective: Grab attention and “mind share” of sales so they are excited and understand clearly the promotions, pricing, new products, and other marketing programs running.
Worked with Channel Marketing team to create quarterly promotion with theme and contest
Created web copy, html emails, web banners, floor days, and e-newsletters, etc.
Results: Increased sales!
E-NEWSLETTERS SALES CONTESTS WEB BANNERS
Project: Web Advertising for one month at one distributor targeting different product groups and channels Objective: Grab attention and “mind share” of distributor sales about rebates, spifs, new products and promotions. Tactics: Negotiated for good rates as well as “free” web banner ads. Worked with distributor to get metrics. Results: Increased sales! 4/12/2004 Internal pgs 61.502 58 .09% 4/12/2004 4/26/2004 Homepage 221,715 418 .19% 4/5/2004 4/12/2004 Sales Homepage 4,409 24 .54% 4/12/2004 4/19/2004 Sales Homepage 4,048 10 .25% Banner Ads Start Date End Date Location Impressions Clicks Click-Through Rate 5/3/2004 5/10/2004 Internal pgs 93,091 338 .36% 5/17/2004 5/24/2004 Internal pgs 58,139 173 .30% 4/5/2004 4/12/2004 Sales Homepage 4,409 24 .54%
Objective: To promote product sales through a themed promotion.
Collaborated with sales to create promotion.
Wrote copy and laid out html email.
Worked with outside sales and distributor to coordinate promotion approvals.
Purchased prizes, developed sales goals and measured results.
Results: The email was sent to distributor sales people that incented them to sell products to win a home theatre package. The email linked to product pages and InFocus web site to track sales. Sales were so strong the promotion was extended and another home theater was given away.
Objective: To promote Intel network product and various Distributors using distributor/Intel co-op funding.
Sought approval for ad campaign. The idea of Intel creating ads for distributors was not tried before to protect Intel’s branding policies. However, approval was given because the ads looked like they came from the distributors.
Worked closely with outside ad agency in approving concepts, editing copy, and attending photo shoots.
Results: Intel controlled the quality, content, and placement of Distributor ads for the first time using co-op dollars.
Turin Communications provides complete marketing communication services. We help to define your marketing needs and develop attainable goals. We are committed to great quality and service aimed at getting the results you require.