About I’m a writer, strategist, and generalist marketer who excels at finding the pith of the matter and making the complicated understandable. My experience includes:
- Strategic and tactical marketing planning; using tracking and analytics to evaluate tactics.
- Articulating a 15-year-old brand as a clear, useful Brand Statement.
- Serving as Editor in Chief of a daily blog, including assigning articles, editing, SEO, and social media promotion.
- Creating marketing tools (both online and in print) that focus on the client’s needs, clearly present the company’s brand, and encourage the client to act.
- Creating employee communication that answers the question "What’s in it for me?", provides ...