Your SlideShare is downloading. ×
0
Denver Broncos
Denver Broncos
Denver Broncos
Denver Broncos
Denver Broncos
Denver Broncos
Denver Broncos
Denver Broncos
Denver Broncos
Denver Broncos
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Denver Broncos

541

Published on

My NMDL Spring 2011 Presentation on the Denver Broncos

My NMDL Spring 2011 Presentation on the Denver Broncos

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
541
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Denver Broncos<br />Online Strategy Proposal<br />By: Lisa Thompson, NMDL Spring 2011<br />
  • 2. Overview<br /><ul><li>Began in 1960
  • 3. Stadium: Invesco Field at Mile High
  • 4. Over 75,000 fans at the games and millions at home</li></li></ul><li>Theme:“Bleeding Orange and Blue”<br /><ul><li>Two colors to associate with the Broncos
  • 5. Fans bleed the colors of their favorite football team, live by them and always believe in them</li></li></ul><li>Overview<br />Challenges:<br /><ul><li>Reputations
  • 6. Season record
  • 7. Marketing to other companies </li></ul>Goals:<br /><ul><li>Move forward in social media
  • 8. Sharing more information to fans
  • 9. Get involved more in the community
  • 10. Help players keep a positive image
  • 11. Adding fans to each of the social media parts</li></li></ul><li>Current: <br />Upgrade Current<br />Using Social Media<br />Keep doing:<br /><ul><li>YouTube, Newsletter and mobile device</li></ul>Blog:<br /><ul><li>Add Blog from fan and quarterback</li></ul>Facebook:<br /><ul><li>Link more news from all parts of the Broncos
  • 12. Add 100,000 fans in timeline</li></ul>Twitter:<br /><ul><li>Using different accounts:
  • 13. Denver Broncos main
  • 14. Players
  • 15. Community Relations Coordinator</li></ul>Also: Blogs, Newsletter, and Mobile Device<br />
  • 16. Add:<br />Apply:<br />Using Social Media<br />Groupon:<br /><ul><li>Give coupons out for games, merchandise and promote products</li></ul>Foursquare:<br /><ul><li>Checking into the stadium or other areas that promote the Broncos</li></li></ul><li>Using Players to Promote Broncos<br />Using main players: Quarterback Tim Tebow, Cornerback Champ Bailey, Wide and Receiver Brandon Lloyd <br /><ul><li>Keep positive image
  • 17. Twitter accounts, blogs and being active in the community
  • 18. Will help with success of campaign</li></li></ul><li>Evaluate Success<br /><ul><li> Audience:
  • 19. By number of fans
  • 20. Followers
  • 21. Subscribers
  • 22. Readers
  • 23. Conversions:
  • 24. Using ROI Measurement (return to investment)
  • 25. Blog interaction.
  • 26. By comments and interaction with readers by responding.
  • 27. Engagement:
  • 28. User comments, likes, check-in, coupons printed
  • 29. DMs on Twitter, mentions, RTs
  • 30. Web Traffic:
  • 31. Available from your site tracking system using Google Analytics
  • 32. How many visitors to your website came from each platform.</li></li></ul><li>Keywords for SEO<br /><ul><li>Keywords:
  • 33. Denver Broncos
  • 34. Bleeding Orange and Blue
  • 35. NFL
  • 36. John Elway
  • 37. Bronco Community</li></li></ul><li>Timeline<br />Budget<br />Suggested Timeline and Budget<br /><ul><li>    $300,000 for advertisements, revamping of things and keeping current items
  • 38. Maintenance, Staff, Merchandise and Advertisement.
  • 39. August 2011-January 2012
  • 40. Monthly checking during the year campaign is very important.
  • 41. Making sure everything is meeting goals and if not making changes</li>

×