Finally, a Social MediaPlan that WorksPresented by Lisa Trosien by Lisa Trosien,                     Presented            ...
WHY YOU SHOULD HAVEA SOCIAL MEDIA PLAN        Presented by Lisa Trosien,          ApartmentExpert.com
Today’s   renterhas changed        Presented by Lisa Trosien,          ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
•1 in 5couples meetsonlinePresented by Lisa Trosien,        ApartmentExpert.com
…and sadly, 1 in 5 divorces are blamed on Facebook         Presented by Lisa Trosien,           ApartmentExpert.com
And even                              walking is                                now                             considered...
Presented by Lisa Trosien,  ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
1   How they get information2   How they engage with one    another (and brands)3   How they make buying    decisions     ...
Shopping For/Researching                                ApartmentsWhen were/will be shopping for an apartment, sources of ...
The Evolution of Search        Presented by Lisa Trosien,          ApartmentExpert.com
The Evolution of Search        Presented by Lisa Trosien,          ApartmentExpert.com
Recommendations Build Trust• 91% say reviews are #1 aid to buying  decisions• 25% of Americans they have posted  reviews a...
26% of multifamily professionals say they havewritten a false review on                   Apartment Ratings        Present...
72% of consumers trust                  webreviews as much as they trustpersonal recommendations          -2012PresentedC...
It’s nolonger‘word ofmouth’...            Presented by Lisa Trosien,              ApartmentExpert.com
It’s ‘World of Mouth’       Presented by Lisa Trosien,         ApartmentExpert.com
DEFININGYOUR STRATEGY      Presented by Lisa Trosien,        ApartmentExpert.com
It’s not quite this difficult…            Presented by Lisa Trosien,              ApartmentExpert.com
But Boo Makes it Look Easy          Presented by Lisa Trosien,            ApartmentExpert.com
Yes, that’s:                       All for a dog22, 587 “likes”                    with a funny658 comments               ...
Leases?  Retention? ReputationManagement?    All Three?     Presented by Lisa Trosien,       ApartmentExpert.com
• Who are you?• What’s your personality? Your ‘brand’?• Why are you different? Better?                                    ...
Presented by Lisa Trosien,  ApartmentExpert.com
“44% of consumers say the     majority of their Customer     Experiences are “bland”...”Source data point: strategic resou...
69% of consumers say      emotions count for over half       their customer experienceSource data point: strategic resourc...
Make it something I care aboutMake it fun, credible and memorableMake it something I can easily tell othersBe true, so I d...
Shopping For/Researching ApartmentsUse a smart phone or tablet to help research during most recent apartment search for a ...
Social Mobile• 5.6 Billion  Phones• Smart Phones  growth• iPads and Tablets
Do You HAVE a Mobile Site?          Presented by Lisa Trosien,            ApartmentExpert.com
No Mobile Site?• 60% unlikely to return• 40% would actually visit a  competitor’s site.• 63% less likely to buy from the  ...
Responsive Web Design       Presented by Lisa Trosien,         ApartmentExpert.com
The Numbers  Gartner predicts that by the end of    2012, the number one way thatconsumers will be interacting with the In...
How many???• 350 million users of Facebook’s 800 million  users are accessing via smartphone• Majority of Twitter traffic ...
• Social media has given  customers a public  megaphone for praise and  dissatisfaction.          Presented by Lisa Trosie...
SELECTING SOURCES      Presented by Lisa Trosien,        ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
wrong Presented by Lisa Trosien,   ApartmentExpert.com
right Presented by Lisa Trosien,   ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
Whatshouldyou do?Presented by Lisa Trosien,         ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
Tools to Manage  Your Media   Source: Erica Campbell, For Rent Media Solutions          Presented by Lisa Trosien,        ...
Tools to Manage  Your Media    Source: Erica Campbell, For Rent Media Solutions      Presented by Lisa Trosien,       Apar...
Presented by Lisa Trosien,  ApartmentExpert.com
ENGAGEMENT    Presented by Lisa Trosien,      ApartmentExpert.com
CreateCommentGuidelines   Presented by Lisa Trosien,     ApartmentExpert.com
Create aContentCalendar  Presented by Lisa Trosien,    ApartmentExpert.com
Conventional media combines with Social                Presented by Lisa Trosien,                  ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
FoursquareApartment Community Encourages Tipping – Leave a Good Tip to Win Gift                              Card         ...
What Would Your Mayor Say?          Presented by Lisa Trosien,            ApartmentExpert.com
62% of                             messages,                             updates                             and          ...
Frequency• Engagement rates on Thursday and Friday are  18% higher than other days of the week.• Research suggests 7a, 11a...
Engagement• Fill in the blank posts generate about 90%  more engagement than the average post• Posts that end with a quest...
Engagement• Posts including a photo album, a picture  or video generate about 180%, 120%,  and 100% more engagement than a...
Engagement             Presented by Lisa Trosien,               ApartmentExpert.com
Avoid Etiquette Pitfalls•   Not following back•   Being faceless•   Clueless cross-post•   Being a robot•   Acting like yo...
Presented by Lisa Trosien,  ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
RESPONDING             Presented by Lisa Trosien,               ApartmentExpert.com
The most important objectives for              responding:•   Demonstrate that you’re listening•   Be accountable, provide...
Responding Builds Trust        Presented by Lisa Trosien,          ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
Be Gracious with Idiots• 1. Decide whether or not the item warrants  a response• 2. Acknowledge the issue• 3. Find out wha...
Be Gracious with Idiots• 6. Realize that not everything needs fixing• 7. Don’t be terse or defensive• 8. Respond in public...
CONTROLLING THE CONVERSATION           Presented by Lisa Trosien,             ApartmentExpert.com
So, how do you controlinaccurate and divergent     conversations ?    YOU DON’T         Presented by Lisa Trosien,        ...
YOU            INFLUENCE ITPresented by Lisa Trosien,  ApartmentExpert.com
• …if you want to eliminate bad reviews, it’s important  that you encourage users to provide  their own honest offering. T...
Reciprocity             • People say ‘yes’ to               those they owe.                             • Robert Cialdini,...
Your Apartment Community: Posting CommentsPosting comments about community                                                ...
Consumers are beginning in a very real sense toown our brands and participate in their creation… We need to begin to learn...
TEN FINAL TIPS             Presented by Lisa Trosien,               ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
Integrate                             social                             touchpoints                             into your...
Presented by Lisa Trosien,  ApartmentExpert.com
Presented by Lisa Trosien,  ApartmentExpert.com
Eavesdrop  Presented by Lisa Trosien,    ApartmentExpert.com
Eavesdrop  Presented by Lisa Trosien,    ApartmentExpert.com
Eavesdrop  Presented by Lisa Trosien,    ApartmentExpert.com
“Socialize”                              your adsPresented by Lisa Trosien,  ApartmentExpert.com
Your new ad                         requirementsPresented by Lisa Trosien,  ApartmentExpert.com
Socialize Your Signage        Presented by Lisa Trosien,          ApartmentExpert.com
• “Strategic users are almost three  times more likely to execute  activities for engaging prospects  than informal users”...
Find a Balance    Presented by Lisa Trosien,      ApartmentExpert.com
•Don’t be afraid to outsource Presented by Lisa Trosien,   ApartmentExpert.com
Questions?• Contact me directly for information about this  presentation or any others I can make for your  organization. ...
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Finally, a Social Media Plan that Works - presented to the Texas Apartment Association, 2012

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From the 2012 Texas Apartment Association Conference. "Finally, a Social Media Plan that Works" by Lisa Trosien.

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Finally, a Social Media Plan that Works - presented to the Texas Apartment Association, 2012

  1. 1. Finally, a Social MediaPlan that WorksPresented by Lisa Trosien by Lisa Trosien, Presented ApartmentExpert.com
  2. 2. WHY YOU SHOULD HAVEA SOCIAL MEDIA PLAN Presented by Lisa Trosien, ApartmentExpert.com
  3. 3. Today’s renterhas changed Presented by Lisa Trosien, ApartmentExpert.com
  4. 4. Presented by Lisa Trosien, ApartmentExpert.com
  5. 5. Presented by Lisa Trosien, ApartmentExpert.com
  6. 6. •1 in 5couples meetsonlinePresented by Lisa Trosien, ApartmentExpert.com
  7. 7. …and sadly, 1 in 5 divorces are blamed on Facebook Presented by Lisa Trosien, ApartmentExpert.com
  8. 8. And even walking is now considered dangerousPresented by Lisa Trosien, ApartmentExpert.com
  9. 9. Presented by Lisa Trosien, ApartmentExpert.com
  10. 10. Presented by Lisa Trosien, ApartmentExpert.com
  11. 11. 1 How they get information2 How they engage with one another (and brands)3 How they make buying decisions Presented by Lisa Trosien, ApartmentExpert.com
  12. 12. Shopping For/Researching ApartmentsWhen were/will be shopping for an apartment, sources of information used/to use 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ TotalOnline apartment listing/shopping website 77.8% 81.8% 78.1% 74.8% 76.7% 56.9% 79.0%Apartment communitys (or management companys) website 81.5% 82.0% 73.4% 69.2% 74.9% 62.7% 78.5%Driving in neighborhoods I want to live in 64.9% 70.1% 67.8% 68.8% 74.4% 78.4% 68.9%Referrals (friends, co-workers) 58.9% 61.9% 56.8% 52.7% 57.3% 56.9% 59.2%Search engine 59.2% 57.8% 51.2% 50.6% 44.9% 29.4% 55.1%Ratings and reviews website 51.0% 57.9% 46.2% 41.7% 40.5% 35.3% 51.6%Printed apartment guide 27.9% 30.4% 36.6% 35.4% 37.9% 37.3% 32.0%Apt communitys (or mgmt companys) social networking page 19.6% 14.1% 11.9% 8.9% 6.6% 9.8% 13.8%Newspaper advertising 13.0% 12.6% 14.0% 13.8% 19.8% 15.7% 13.5%Yellow pages 2.2% 1.6% 3.2% 3.3% 5.7% 7.8% 2.5%Total 19.4% 46.3% 16.6% 10.8% 5.7% 1.3% 100.0%Source: SatisFacts Research (www.SatisFacts.com) Validated online advertising as the top source of info when shopping, with ratings/review sites heavily utilized (51%). Presented by Lisa Trosien, ApartmentExpert.com
  13. 13. The Evolution of Search Presented by Lisa Trosien, ApartmentExpert.com
  14. 14. The Evolution of Search Presented by Lisa Trosien, ApartmentExpert.com
  15. 15. Recommendations Build Trust• 91% say reviews are #1 aid to buying decisions• 25% of Americans they have posted reviews about products/services they buy• ApartmentRatings.com – 1M+ visitors/month• People are suspicious of ‘perfect’ reviews Presented by Lisa Trosien, ApartmentExpert.com
  16. 16. 26% of multifamily professionals say they havewritten a false review on Apartment Ratings Presented by Lisa Trosien, ApartmentExpert.com
  17. 17. 72% of consumers trust webreviews as much as they trustpersonal recommendations -2012PresentedConsumer Review Survey Local by Lisa Trosien, ApartmentExpert.com
  18. 18. It’s nolonger‘word ofmouth’... Presented by Lisa Trosien, ApartmentExpert.com
  19. 19. It’s ‘World of Mouth’ Presented by Lisa Trosien, ApartmentExpert.com
  20. 20. DEFININGYOUR STRATEGY Presented by Lisa Trosien, ApartmentExpert.com
  21. 21. It’s not quite this difficult… Presented by Lisa Trosien, ApartmentExpert.com
  22. 22. But Boo Makes it Look Easy Presented by Lisa Trosien, ApartmentExpert.com
  23. 23. Yes, that’s: All for a dog22, 587 “likes” with a funny658 comments haircut1968 shares Presented by Lisa Trosien, ApartmentExpert.com
  24. 24. Leases? Retention? ReputationManagement? All Three? Presented by Lisa Trosien, ApartmentExpert.com
  25. 25. • Who are you?• What’s your personality? Your ‘brand’?• Why are you different? Better? Photo credit: Presented by Lisa Trosien, ApartmentExpert.com TheWho.com
  26. 26. Presented by Lisa Trosien, ApartmentExpert.com
  27. 27. “44% of consumers say the majority of their Customer Experiences are “bland”...”Source data point: strategic resource development group Presented by Lisa Trosien, ApartmentExpert.com
  28. 28. 69% of consumers say emotions count for over half their customer experienceSource data point: strategic resource development group Presented by Lisa Trosien, ApartmentExpert.com
  29. 29. Make it something I care aboutMake it fun, credible and memorableMake it something I can easily tell othersBe true, so I don’t like to look like a liar Presented by Lisa Trosien, ApartmentExpert.com
  30. 30. Shopping For/Researching ApartmentsUse a smart phone or tablet to help research during most recent apartment search for a new apartment 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ TotalYes 29.2% 30.1% 25.3% 15.4% 12.0% 13.5% 26.3%No 70.8% 69.9% 74.7% 84.6% 88.0% 86.5% 73.7%Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%Source: SatisFacts Research (www.SatisFacts.com) A quarter of respondents used a smart phone or tablet in their most recent apartment search. Presented by Lisa Trosien, ApartmentExpert.com
  31. 31. Social Mobile• 5.6 Billion Phones• Smart Phones growth• iPads and Tablets
  32. 32. Do You HAVE a Mobile Site? Presented by Lisa Trosien, ApartmentExpert.com
  33. 33. No Mobile Site?• 60% unlikely to return• 40% would actually visit a competitor’s site.• 63% less likely to buy from the same company through other channels Presented by Lisa Trosien, ApartmentExpert.com
  34. 34. Responsive Web Design Presented by Lisa Trosien, ApartmentExpert.com
  35. 35. The Numbers Gartner predicts that by the end of 2012, the number one way thatconsumers will be interacting with the Internet is via their smartphones and tablets Presented by Lisa Trosien, ApartmentExpert.com
  36. 36. How many???• 350 million users of Facebook’s 800 million users are accessing via smartphone• Majority of Twitter traffic from mobile 55%• 400 Million YouTube views on Mobile devices per day Presented by Lisa Trosien, ApartmentExpert.com
  37. 37. • Social media has given customers a public megaphone for praise and dissatisfaction. Presented by Lisa Trosien, ApartmentExpert.com
  38. 38. SELECTING SOURCES Presented by Lisa Trosien, ApartmentExpert.com
  39. 39. Presented by Lisa Trosien, ApartmentExpert.com
  40. 40. wrong Presented by Lisa Trosien, ApartmentExpert.com
  41. 41. right Presented by Lisa Trosien, ApartmentExpert.com
  42. 42. Presented by Lisa Trosien, ApartmentExpert.com
  43. 43. Presented by Lisa Trosien, ApartmentExpert.com
  44. 44. Presented by Lisa Trosien, ApartmentExpert.com
  45. 45. Presented by Lisa Trosien, ApartmentExpert.com
  46. 46. Whatshouldyou do?Presented by Lisa Trosien, ApartmentExpert.com
  47. 47. Presented by Lisa Trosien, ApartmentExpert.com
  48. 48. Tools to Manage Your Media Source: Erica Campbell, For Rent Media Solutions Presented by Lisa Trosien, ApartmentExpert.com
  49. 49. Tools to Manage Your Media Source: Erica Campbell, For Rent Media Solutions Presented by Lisa Trosien, ApartmentExpert.com
  50. 50. Presented by Lisa Trosien, ApartmentExpert.com
  51. 51. ENGAGEMENT Presented by Lisa Trosien, ApartmentExpert.com
  52. 52. CreateCommentGuidelines Presented by Lisa Trosien, ApartmentExpert.com
  53. 53. Create aContentCalendar Presented by Lisa Trosien, ApartmentExpert.com
  54. 54. Conventional media combines with Social Presented by Lisa Trosien, ApartmentExpert.com
  55. 55. Presented by Lisa Trosien, ApartmentExpert.com
  56. 56. Presented by Lisa Trosien, ApartmentExpert.com
  57. 57. Presented by Lisa Trosien, ApartmentExpert.com
  58. 58. Presented by Lisa Trosien, ApartmentExpert.com
  59. 59. FoursquareApartment Community Encourages Tipping – Leave a Good Tip to Win Gift Card Presented by Lisa Trosien, ApartmentExpert.com
  60. 60. What Would Your Mayor Say? Presented by Lisa Trosien, ApartmentExpert.com
  61. 61. 62% of messages, updates and comments 71% of daily “fan’Presented by Lisa Trosien, activity ApartmentExpert.com
  62. 62. Frequency• Engagement rates on Thursday and Friday are 18% higher than other days of the week.• Research suggests 7a, 11a, 3p, 5p and 11p for posting.• Don’t overwhelm your followers. » Source: Buddy Media, Socially Engaged – Charity Hisle Presented by Lisa Trosien, ApartmentExpert.com
  63. 63. Engagement• Fill in the blank posts generate about 90% more engagement than the average post• Posts that end with a question have a 15% higher engagement rate. • Source: Facebook, Socially Engaged – Charity Hisle Presented by Lisa Trosien, ApartmentExpert.com
  64. 64. Engagement• Posts including a photo album, a picture or video generate about 180%, 120%, and 100% more engagement than a text only post. – Source: Socially Engaged, Charity Hisle Presented by Lisa Trosien, ApartmentExpert.com
  65. 65. Engagement Presented by Lisa Trosien, ApartmentExpert.com
  66. 66. Avoid Etiquette Pitfalls• Not following back• Being faceless• Clueless cross-post• Being a robot• Acting like you know me• Being inconsistent• Engaging and ignoring• Talking like a marketroid• Being pushy – Radian 6 Presented by Lisa Trosien, ApartmentExpert.com
  67. 67. Presented by Lisa Trosien, ApartmentExpert.com
  68. 68. Presented by Lisa Trosien, ApartmentExpert.com
  69. 69. Presented by Lisa Trosien, ApartmentExpert.com
  70. 70. Presented by Lisa Trosien, ApartmentExpert.com
  71. 71. Presented by Lisa Trosien, ApartmentExpert.com
  72. 72. RESPONDING Presented by Lisa Trosien, ApartmentExpert.com
  73. 73. The most important objectives for responding:• Demonstrate that you’re listening• Be accountable, provide solutions, and solve problems• Attempt to change perceptions• Win over new residents• Source: Socially Engaged, Charity Hisle Presented by Lisa Trosien, ApartmentExpert.com
  74. 74. Responding Builds Trust Presented by Lisa Trosien, ApartmentExpert.com
  75. 75. Presented by Lisa Trosien, ApartmentExpert.com
  76. 76. Presented by Lisa Trosien, ApartmentExpert.com
  77. 77. Be Gracious with Idiots• 1. Decide whether or not the item warrants a response• 2. Acknowledge the issue• 3. Find out what went wrong• 4. If there’s misinformation, correct it• 5. If you have a solution at the ready, offer it –Radian 6 Presented by Lisa Trosien, ApartmentExpert.com
  78. 78. Be Gracious with Idiots• 6. Realize that not everything needs fixing• 7. Don’t be terse or defensive• 8. Respond in public whenever possible, and bring the right person to the conversation• 9. Be creative about what’s next• 10. Say thank you –Radian 6 Presented by Lisa Trosien, ApartmentExpert.com
  79. 79. CONTROLLING THE CONVERSATION Presented by Lisa Trosien, ApartmentExpert.com
  80. 80. So, how do you controlinaccurate and divergent conversations ? YOU DON’T Presented by Lisa Trosien, ApartmentExpert.com
  81. 81. YOU INFLUENCE ITPresented by Lisa Trosien, ApartmentExpert.com
  82. 82. • …if you want to eliminate bad reviews, it’s important that you encourage users to provide their own honest offering. This means asking your customers to leave comments and providing an easy way for them to do so – often a URL on a business card or a link on your website. If your service is up to scratch, falsified reviews that previously damaged your brand can be buried by genuine users quickly and easily. Source: Can Internet Users Trust Review Sites? – Internet Marketing Blog Presented by Lisa Trosien, ApartmentExpert.com
  83. 83. Reciprocity • People say ‘yes’ to those they owe. • Robert Cialdini, “Influence”Presented by Lisa Trosien, ApartmentExpert.com
  84. 84. Your Apartment Community: Posting CommentsPosting comments about community 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ TotalIf asked by my apartment community, I would post a positive comment ontheir Facebook page or on a ratings site like apartmentratings.com 65.6% 63.5% 62.7% 57.1% 53.3% 60.0% 62.5%My apartment community has asked me to post a positive comment ontheir Facebook page or on a ratings site like apartmentratings.com 11.2% 7.6% 10.3% 8.3% 7.1% 7.8% 8.8%I have posted a positive comment on my apartment communitysFacebook page or on a ratings site like apartmentratings.com 9.7% 8.2% 9.4% 9.2% 6.7% 15.7% 8.8%I have posted a negative comment on my apartment communitysFacebook page or on a ratings site like apartmentratings.com 5.6% 4.8% 5.3% 5.0% 3.1% 2.0% 4.9%Source: SatisFacts Research (www.SatisFacts.com) Nearly two-thirds stated that if asked by staff they would post a positive comment, however less than 9% have been asked. An equally small percent have posted a positive comment; about 5% have posted a negative comment. As it relates to a property’s “online reputation,” note that the most powerful way to positively impact it is to reduce dissatisfaction, which is accomplished by focusing on what residents said matter most to them. Managing a property’s online reputation begins with managing the resident experience. Presented by Lisa Trosien, ApartmentExpert.com
  85. 85. Consumers are beginning in a very real sense toown our brands and participate in their creation… We need to begin to learn to let go. A.G. Lafley, CEO and Chairman of P&G, October 2006 Presented by Lisa Trosien, ApartmentExpert.com
  86. 86. TEN FINAL TIPS Presented by Lisa Trosien, ApartmentExpert.com
  87. 87. Presented by Lisa Trosien, ApartmentExpert.com
  88. 88. Presented by Lisa Trosien, ApartmentExpert.com
  89. 89. Presented by Lisa Trosien, ApartmentExpert.com
  90. 90. Presented by Lisa Trosien, ApartmentExpert.com
  91. 91. Integrate social touchpoints into your models and leasing centerPresented by Lisa Trosien, ApartmentExpert.com
  92. 92. Presented by Lisa Trosien, ApartmentExpert.com
  93. 93. Presented by Lisa Trosien, ApartmentExpert.com
  94. 94. Eavesdrop Presented by Lisa Trosien, ApartmentExpert.com
  95. 95. Eavesdrop Presented by Lisa Trosien, ApartmentExpert.com
  96. 96. Eavesdrop Presented by Lisa Trosien, ApartmentExpert.com
  97. 97. “Socialize” your adsPresented by Lisa Trosien, ApartmentExpert.com
  98. 98. Your new ad requirementsPresented by Lisa Trosien, ApartmentExpert.com
  99. 99. Socialize Your Signage Presented by Lisa Trosien, ApartmentExpert.com
  100. 100. • “Strategic users are almost three times more likely to execute activities for engaging prospects than informal users” Presented by Lisa Trosien, ApartmentExpert.com
  101. 101. Find a Balance Presented by Lisa Trosien, ApartmentExpert.com
  102. 102. •Don’t be afraid to outsource Presented by Lisa Trosien, ApartmentExpert.com
  103. 103. Questions?• Contact me directly for information about this presentation or any others I can make for your organization. – Lisa Trosien – www.ApartmentExpert.com – Lisa@ApartmentExpert.com – Phone: 630-898-8898 – Facebook.com/ApartmentExpert – Twitter: @LisaTrosien – Pinterest.com/Lisa_Trosien/ Presented by Lisa Trosien, ApartmentExpert.com

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