Ms Portfolio V2
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Ms Portfolio V2

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  • 1. Highly accomplished and experienced designer with a passion for retail. I offer a proven history of innovative results working independently and as a key member of in-house design teams. I have extensive global retail and merchandise design expertise represented in a multi- disciplined variety of work. I am a skilled professional who offers creative leadership, teamwork and a practical hands-on talent for solving an array of design challenges ranging from Strategy building to program rollouts and team training. I thrive working on a team that values collaboration and shares my passion for innovatively solving challenges. Please review some of my work on-line at: http://www.slideshare.net/lisasyre Specialties • Visual Merchandising • Tests, National and Global Launches • Project Management • Program Materials Budget Matrix Development • Program Driver, Driven By Process • Equipment, fixture and displayware development • Connects Vision and Mission to Daily Operations • Extensive design development and value engineering • Visual Strategy Development experience • Program and Product Development • Retail Display • Plan-O-Gram Development, • Training Material Development • Standards Manual DevelopmentLisa Syre, Confidential not for distribution
  • 2. Lisa SyreWork Examples
  • 3. Scope: Home Centre, Dubai: 70,000 sq. ft. RetailTraining documents for new store concept were developed remotely in US prior to store opening. Responsible for directing and training 50 plus visual employees in3 divisions on site during 10 day Opening Blitz Lisa Syre, Confidential not for distribution
  • 4. Training – The Home Centre, Dubai Home wares Major Visual Wall Style: Vertical Open Stock Merchandise Areas of use: Dec. Home, Kitchen, Textiles, Laundry, Gallery Sight Line Vertical shelves Merchandising Vertical Merchandising The placement of merchandise from top to bottom on a wall or fixture. Presenting an assortment of merchandise vertically you will expose customers to a greater variety of your assortment at eye level. Shelves: Set the sight line shelving to be consistent throughout the wall or department. Sight line shelf height is approximately 1.21 meters from the floor (54”) Set all shelves, sight line and above at same heights horizontally (left to right) Ensure display shelves are at same height and vary the shelves beneath as necessary to the specific skus. Shelves above and below are based on tallest box or product height Allow approximately .6096 meters (2”) of clearance between merchandise and shelf above Lisa Syre, Confidential not for distribution
  • 5. Execution – The Home Centre, Dubai - post training Lisa Syre, Confidential not for distribution
  • 6. Program Manual –Training & Standards - Currently being implemented in all new store openings and remodels for The Home Centre . Currently being implemented in all new store openings and remodels for The Home Centre Lisa Syre, Confidential not for distribution
  • 7. Training – The Home Centre, Dubai – Department and fixture specific schematics Home wares Floor Fixture Rectangular Table with Risers – Area: Home Decor RCT-1 Rectangular Table with Risers – RCT-1 SYSTEM Step 1: Position risers Step 2 Place accent merch Step 1: Step 3: Risers Mass Group Step 2: Crockery Accent merch. Gold represents Step 3: generic Crockery Crockery Think three-dimensional. Height is important to create product dominance. Many repetitions of a few products are more effective than displaying many different products. Do not use too many products in one presentation. Arrange accessories with a common theme in clusters. Odd numbers 3 or 5 work better than even numbers in creating a visually attractive groups Lisa Syre, Confidential not for distribution
  • 8. Execution – The Home Centre, Dubai - post training Lisa Syre, Confidential not for distribution
  • 9. Program Manual –Training & Standards - Currently being implemented in all new store openings and remodels for The Home Centre Lisa Syre, Confidential not for distribution
  • 10. Training – The Home Centre, Dubai – Department and fixture specific schematics Lisa Syre, Confidential not for distribution
  • 11. Execution – The Home Centre, Dubai - post training Lisa Syre, Confidential not for distribution
  • 12. Program Manual –Training & Standards - Currently being implemented in all new store openings and remodels for The Home Centre Lisa Syre, Confidential not for distribution
  • 13. Training – The Home Centre, Dubai – Department and fixture specific schematics FURNITURE Major Visual Dining Tables – Visual Flow V = Central Visual D Vm = Minor visual Department Center Highest Visual Point D = Dress Table V A V Vm Vm D D D Vm Vm Merchandising: Visual Height added to the center of area. This will draw the eye into the department V= Large modern flower arrangement , Tall Glass vases… Lisa Syre, Confidential not for distribution
  • 14. Execution –Macy’s North West Furniture Presentation Design Lisa Syre, Confidential not for distribution
  • 15. Starbucks – Program Strategy Development, Product Development, Training materials, Global Execution 2000 2000 - 2007 • Asset Identification of all case types across 3,000 + stores • Asset modification strategy current case planograms 24 x2 lunch non lunch • Added Step risers to lower cases Core A & B • Addition of sandwich boards segments lunch business, Lunch Stores • Development and global roll out of Bakery platter system all cases • Addition of on board NSF sign holders all cases • Roll out of visual presentation standards • Addition of bakery risers • Addition of In house serve ware program • Addition of promotional placement system and signage recommendations • 2007 – 3 Core cases in system down rom 24 types Lisa Syre, Confidential not for distribution 2006
  • 16. Training – Starbucks – Food Case specific schematics Lisa Syre, Confidential not for distribution
  • 17. Product Development: Core & Promotional Lisa Syre, Confidential not for distribution
  • 18. Equipment Development 2006 Original Drawings Cadd Drawings Prototype Final Food Case Lisa Syre, Confidential not for distribution
  • 19. Jamba Juice - Program Development: Test to National Roll
  • 20. Execution – Jamba Juice – In store execution guidelines
  • 21. Execution – Jamba Juice – In store execution guidelines
  • 22. Special Projects
  • 23. Event Planning Lanterns Not to scale and column placement not absolute Conception, planning, purchasing, production, installation
  • 24. Event Planning
  • 25. Styling: Retail Spaces
  • 26. Styling: Retail Spaces
  • 27. RecommendationsLisa Syre is a visual powerhouse. She is a strong and versatile visual merchandiser. I have worked with her at Starbucksand Macy’s. She can create a vendor shop from inception to completion, draw space plans, ideate fixtures and ensure it iscompleted in a timely manner to all specifications. She has background in interior design, merchandising hard goods, foodpresentation, tabletop, fixture design and space planning. She always brings new and innovative ideas to the project. Shethinks tactically as well as big picture. Lisa creates visual merchandising theories and can bring them to life in simple andeasy to execute diagrams for use at store level. She is a great part of any visual team, can work as her own projectmanager or direct others as needed. She is a valuable partner in creative sessions to strategically determine the best visualsolutions for your initiatives. She will problem solve and create options to address any business need. Lisa is the total visualmerchandising package.Paige Sloan Manager , Visual Presentation , Starbucks Coffee Company“Lisa worked for me as senior designer for visual presentation at Starbucks Coffee Company. Three headlines for Lisa:Born Alchemist: She has the unique ability to make a visual connection from a seemingly unrelated product or design todeliver a perfect visual solution that hits on all the business and aesthetic points required.Unbridled Curiosity: She is ALWAYS working because design is in her DNA. She is cataloging, documenting designs shesees both at work and at play. Her curious eye and voracious design appetite is continuously coming up with better, cleanerand more elegant solutions for both retail and food merchandising design projects. In fact, the tray system that Starbucksuses now (and has inspired countless knock offs in the industry) were her original design and she took it one step furtherand created the first NSF sign holder and library of merchandising tools she built for the brand.Delivers the Home Run: Regardless of the complexity and the timelines, Lisa is the go-to person that I know can deliverthat perfect merchandising solution for the most complex need....and if it didn’t exist in the marketplace, she created it. Sheworks effectively and efficiently with the manufacturer and product developer to the equipment engineers with that criticalunderstanding that the final product must function and perform as well as it presents itself to the customer. “Marion Edwards Manager , Visual Presentation , Starbucks Coffee Company“Lisa is a talented creative professional with a broad, adaptable skill set. In the six years we worked together I supportedLisa on a variety of projects and programs including design, communications, schematics, project and budget management,trend research etc. Lisa thinks outside the box and comes to the table with numerous creative solutions. Her merchandisingand design skills are unique. Lisa is genuine, professional, and fun to work with. I can highly recommend her”Lindsey Luoma Manager, Visual Communications, Starbucks Coffee Company
  • 28. Community RecommendationsAs the President of the Kokanee Elementary PTA, I have had the honor to work closely with our PTA Board Members.Lisa has been in charge of our Membership as well as heading key committees designed to maximize the feel of communityin our school and improve fundraising. I consider Lisa Syre to be one of the most studious and responsible members of ourorganization.I have worked with Lisa for the last year and find her work to be fantastic. She is a dedicated member of our PTA Boardand has donated countless hours of time to the PTA. Lisa’s leadership and organizational skills have been invaluable to theprograms she’s led. For example, as membership Chair, Lisa went above and beyond by building displays for events torecruit membership, marketing to the business community for sponsorship, and organizing volunteers for all keycommittees.I would recommend Lisa for any position that requires superior organizational skills, self-starter initiative and tenacity. Shealso possesses the ability to interface well with teams and motivate others to perform at their peak levels. Her skills andpersonality would be a valuable addition to any organization.Ellen Comeaux Kokanee Elementary PTA President