Creating a Positive Experience For Your Website VisitorsPresentation Transcript
Creating a Positive
Experience for your
Principle, Lisa Spitz Design
• B.A. Graphic Design & Psychology, Regis College, Weston MA
• M.Des. Interaction Design, Carnegie Mellon University, Pittsburgh
• Consultant for Institute of Human Center Design site: URL:
• Consultant for Accessing Safety Initiative site: URL:
• Director of Design, CAST, Wakefield MA
• Principle, Lisa Spitz Design
• Meet Jane, an amputee and survivor, in need of help
• Define Jane’s Journey
• Introduce the concept of User Experience Design
• Plan and design Jane’s ideal website experience
• Jane is an amputee.
• She lives in New York city with her
6-year-old daughter and spouse.
• Her spouse was recently jailed,
but will soon be released.
• This is NOT her first incident of violence.
• She is increasingly concerned for their safety.
• She don’t know where to begin, but sits down to
her computer – because now is her chance to
bring herself and her daughter to safety.
• Imagine YOU are Jane.
• What will you do next? An online search?
• What keywords do you use?
• What are you looking for?
User Experience Design
What is User Experience?
• "User experience" encompasses all aspects of the end-
user's interaction with the company, its services, and its
Nielsen Norman Group
The User Experience Honeycomb
User Experience Design by Peter Morville: URL:
Back to Jane’s Journey Map…
Jane’s Ideal Website
• What is the experience we’d like to create for Jane?
– Step 1: Learn more about Jane
– Step 2: Define Jane’s ideal experience
– Step 3: Prioritize your site content (for Jane!)
– Step 4: Learn how other sites are doing it
Step 1: Learn more
Activity (2) – 10 Minutes
• Imagine, again, that you are Jane.
• What else you think Jane is thinking, feeling, doing while
• Tell a story about Jane: Who, What, Where, When, Why,
Step 2: Define Jane’s
Activity (3) – 10 minutes
• Now think about your own organization and goals.
• What you want Jane to feel as a result of coming to
your website. (Choose an adjective)
• What qualities or experiences embody that adjective
Step 3: Prioritize your
Activity (4) – 10 Minutes
• Now think about your own website.
• What elements of your website will support that
• How would you prioritize those elements?
Activity (5) – 10 minutes
• Design your own website using the materials provided
(paper, pens, etc).
• What goes where?
• How does it differ from your current site?
Step 4: Learn how other
sites are doing it
Activity (6) – 10 Minutes
• Let’s look at some other websites.
• What is working well / not well for Jane and based on your
What’s your big takeaway?
• Anything unexpected or uncomfortable?
• Anything new and different?
• Lisa Spitz Design