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Is Google Making Us Stupid?

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  1. 1. MDIA5004 – Assignment 4<br />Student: z3318730<br />
  2. 2. Reading:<br />Carr, Nicholas (2008). “Is Google Making us Stupid?”, Washington D.C: The Atlantic<br /><br />2<br />
  3. 3. WhyGoogle Is Making Us Stupid <br />Carr (2008) argues that he has concentration problems when it comes to reading long texts and book<br />Internet has become the universal medium<br /> Immediate access to information<br /> Shape the process of thought (McLuhan)<br />The mind obtain information in the same way the Internet distributes it<br />3<br />
  4. 4. Now<br />4<br />Before<br />
  5. 5. ClassQuestion<br />Have you experienced any difference in concentration when it comes to reading books? <br />5<br />
  6. 6. Lack Of Scientific Evidence<br />There is not sufficient research to back up Carr’s claims<br />One study of online research habits done by University College London<br />Study over 5 years<br />Two popular research sites for journal articles and e books<br />Skimming<br />“Power browse”<br />6<br />
  7. 7. Class Experiment<br />Raise you hand when your mind drift off <br /><br /><br />7<br />
  8. 8. Read More, But Different<br />Internet texts and SMS read more?<br />Different kind of reading and different kind of thinking<br />Wolf: “We are how we read”<br />Reading is not an instinctive skill<br />What we read shape our brains<br />8<br />
  9. 9. New Tools, New Ways - Old School<br />9<br />
  10. 10. New Tools, New Way - 2010<br />10<br />
  11. 11. Internet = The Almighty <br />Internet as map, clock, printing press, typewriter, calculator, telephone, radio and TV<br />Traditional media has to adapt to new expectations<br />The absorbed medium re created in the Net’s image<br />Communication system with multi roles<br />Reprogramming? <br />11<br />
  12. 12. Algorithm & Google<br />Google’s search engine <br />Definitions (provided by Google)<br />a preciserule (or setofrules) specifyinghow to solvesome<br />algorithmic - of or relating to or havingthecharacteristicsof an<br />the set of simple instructions that combine to accomplish a task. Computer codes are<br />An established and well-defined step-by-step method used to achieve a desired mathematical result. Example: The addition algorithm for the sum of two two-digit numbers where carrying is required. -- The procedure used in long<br />12<br />
  13. 13. Does It Work?<br />How many of you uses Google as their only search engine?<br />Have you tried others?<br />Do you still use them? Why/Why not?<br />13<br />
  14. 14. Why It Works<br />Brin and Page: “For us, working on search is a way to work on artificial intelligence”<br />Desire to use technology as motivation <br />Our surfing provides information to Google and advertising companies <br />14<br />
  15. 15. Class Discussion<br />Do you agree with Carr (2008)? Is Google making us stupid? <br />How often do you use the other Google pages (e.g. Translate, Scholars, Map, News, Satellite, Books, Images, Gmail).<br />15<br />
  16. 16. Online Resources<br />John Battelle’s search blog<br />John Battelle is a journalist as well as founder and chairman of Federated Media Publishing. He has been a visiting professor of journalism at UC Berkeley and also maintains Searchblog. The blog covers search, technology, and media.<br />Search Engine Watch<br />Search Engine Watch works as a guide for web search. Moreover, they also provide analysis and can assist site owners to improve their sites to make them easier to be found in search engines.<br />16<br />
  17. 17. Online Resources<br /> Search Engine Land<br />Search Engine Land led by Danny Sullivan and Chris Sherman and is one of the leading online publication for news regarding search. They also provide research, anaylsis, commentary and expert advice.<br />Mashable<br />Mashableis a source for news in social and digital media, technology and web culture. They report breaking web news in addition to trend analysis, web site review and offers social media resources and guides. Their uses range from entrepreneurs, marketing, PR and bloggers and social media users. <br />17<br />
  18. 18. Relevant Readings<br />Battelle, John (September 2005). “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture”. New York: Portfolio<br />Brabazon, T. (2006).”The Google Effect: Googling, Blogging, Wikis and the Flattening of Expertise”In Libri(2006, vol.56, pp. 157-167). Germany <br />Caufield, J. (2005)“Where Did Google Get Its Value?”. In Libraries and the Academy (Number 4, October 2005, pp. 555-572).The Johns Hopkins University Press<br />Conti, G. (2006). “Googling considered harmful” in New Security Paradigms Workshop archive (2006, pp. 67-76) New York: ACM<br />Del Corso, G. M. Gulli, A. Romani, F. (2005) ”Ranking a Stream of News” in International World Wide Web Conference archive (2005, pp. 97-106). New York: ACM<br />Evans, M. P. (2007) “Analysing Google rankings through search engine optimization data” in Internet Research No. 1 (2007, pp. 21-37). Bingley: Emerald Group Publishing Limited<br />Finkelstein, L. et al. (2001). “Placing search in context: the concept revisited” in International World Wide Web Conference archive (2001, pp. 406-414). New York: ACM<br />Goldberg, M. A. (2005) “Googling of Online Privacy: Gmail, Search-Engine Histories and the New Frontier of Protecting Private Information on the Web”. In 9 Lewis & Clark Law Review (2005, pp. 249-262)<br />Goldman E. (2008)“Search Engine Bias and the Demise of Search Engine Utopianis”, In Spink, A. and Zimmer, M. (2008) Web Search . Berlin: Springer<br />Kilgarriff, A. (2007) “Googleology is Bad Science” in Computational Lingustics No. 1 (pp. 147-151)<br />Liu, Y. et al (2008) ”BrowseRank: letting web users vote for page importance” in Annual ACM Conference on Research and Development in Information Retrieval archive (2008, pp. 451-458) New York: ACM<br />18<br />