Wawa Welcome America! 2010
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Transcript

  • 1.  
  • 2.
    • Drive millions of people to attend Wawa Welcome America! while shining a spotlight on the City of Philadelphia’s 11-day July 4 th celebration and generating excitement throughout the region.
    Public Relations Goal
  • 3. Success!
    • 24.5 million print and broadcast media impressions
    • Print Coverage
      • More than 50 advance articles
      • Nearly 15 day-of articles
      • 10 post festival articles
    • Online Coverage
      • Numerous articles and event postings
    • Broadcast Coverage
      • More than 215 stories across six local stations, one national station
      • ABC’s Good Morning America
      • CWPhilly Morning Show
      • FOX Good Day Philadelphia
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13. In the End
    • Millions of people of all ages attended Wawa Welcome America!
    • Attendees dined, shopped and experienced Philadelphia, contributing greatly to the city’s economy
    • City of Philadelphia showcased on National Stage