Marketing for Photographers
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Marketing for Photographers

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The photography business is being over-crowded with new entrants every day. How can you stand out as a photographer, get new clients, more referrals on a tight budget. This presentation outlines the ...

The photography business is being over-crowded with new entrants every day. How can you stand out as a photographer, get new clients, more referrals on a tight budget. This presentation outlines the basics of online and offline marketing to help drive your network of influence

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  • A side note about the joint venture marketing:

    Restaurants, hospitals, and coffee shops are always willing to put up your best work with price tags. You probably won't make a lot from selling the photographs, but make sure there is a little poster up about you (try to make it direct response towards you niche) and business cards near your photographs.

    Source: http://www.squidoo.com/13-5-extremely-effective-marketing-tips-for-photographers
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  • Thank you for some very interesting ideas.
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    Marketing for Photographers Marketing for Photographers Presentation Transcript

    • How to market yourself as a professional photographer Session sponsored by MOO
    • The Marketing Strategy Tripod Your portfolio Your clients Your network
    • Show off! That’s a suggestion, not a criticism. Your portfolio Your clients Your network
    • Create an online presence to host your portfolio http://www.ericryananderson.com/
    • Considerations • Site should be updatable - in keeping with your tech skills • Research low cost/free options • Choose a selection of your best work. Not 1 image. Not 1000. Create an online presence to host your porfolio http://www.ericryananderson.com/
    • Ensure your site is found. Make it Google friendly
    • Considerations • URL should be easy to find; include relevant key words ‘photography’, ‘weddings’, ‘portrait’ • Regularly update your content; google will regularly crawl it • Encourage other sites to link back to yours. Builds ‘Google juice’ • Experiment with Google AdWords. Find free vouchers • Purchase “local” keywords to reduce price/click e.g. ‘Boston’ Ensure your site is found. Make it Google friendly
    • Add your site to as many directories as possible
    • Considerations • Search engines can better see your site • Many are free, or inexpensive • Be in the know; other photographers are already doing this Add your site to as many directories as possible
    • Keep your portfolio in your pocket at all times
    • Considerations • Use a variety of images, or different packs for different occasions • Include all contact details; website, e-mail, phone etc • Keep your cards updated with new, fresh images • Let people pick and choose; use your cards as a portable portfolio Portfolio Business Cards available at moo.com $21.99 for 50 cards $69.99 for 200 cards
    • Create portfolio books to handover to special contacts
    • Considerations • No need to buy in bulk; tailor your books to different occassions • Don’t be afraid to give books away - will make a great impression • Do a hard edit of images before creating the book • Add your url and details to the book, or slip in a few business cards Create portfolio books to handover to special contacts
    • Network Networking doesn’t have to feel like working Your portfolio Your clients Your network
    • Social networks are the new referral system http://www.robertdannphotography.co.uk/
    • Considerations • Keep content on your social network sites up to date • Tap into active communities to expand your network • Be proactive; start discussions, ask questions... • Use these sites as a test ground for new work Social networks are the new referral system http://www.robertdannphotography.co.uk/
    • Share your knowledge and expose your expertise http://blog.danjohnsonphoto.co.uk/ @ jenphoto
    • Considerations • If you’ve done something you’re proud of, share it • Keep an eye on other popular blogs to pick up tips and ideas • Starting a blog can help drive traffic to your site • Don’t spam - stay honest and genuine Share your knowledge and expose your expertise http://blog.danjohnsonphoto.co.uk/ @photoclubs
    • Invite happy clients to review you online and on your site
    • Considerations • Outstanding reviews from happy clients instill confidence • Lots of reviews shows that you’re busy, which is a good thing • Reviews allow you to *boast* without blowing your own trumpet Invite happy clients to review you online and on your site
    • Events help you stay informed and well connected
    • Considerations • Use events as an opportunity to meet new clients • Stock up on Business Cards before events • Events can provide great content for blogs, twitter, facebook etc • Stay informed; companies showcase new products at events Events help you stay informed and well connected
    • Expand reach with complementary services relationships
    • Considerations • Non competitor companies might be happy to promote you • People organising events will love a ‘1 stop shop’ approach • This is an easy way to expand your reach • You can provide a service to others to generate goodwill Expand reach with complementary services relationships
    • Build a circle of photographer friends
    • Considerations • Avoid disappointing clients; have a back-up • Everyone needs advice/second opinions • Split costs/workload when hosting events, marketing services Build a circle of photographer friends
    • Happy clients come in small packages A delighted customer can be your best advocate Your portfolio Your clients Your network
    • lucyndskywdmnds*** After projects, send Thank You cards with the finished work
    • Considerations • Using images from your client’s project will make a big impact • Consider selling whole packs of cards or give as gifts lucyndskywdmnds*** After projects, send Thank You cards with the finished work
    • lomokev Peter Guthrie*** Keep in touch with past clients
    • Considerations • Stay in touch with clients at key times in the year • Sending a Holiday Card or Birthday card is a nice added touch • Showcase a new exhibition or service • Send a few cards for distribution amongst your client’s network lomokev Peter Guthrie*** Keep in touch with past clients
    • shutterblog Janet {Hygge} Create memorable, keepsake client gifts or extras
    • Considerations • Delight your clients by giving them surprise gifts using their images • Help them create their own gifts for clients or friends and family • Consider selling special photo gifts for a premium service • Inexpensive, small items can still be remarkable shutterblog Janet {Hygge} Create memorable, keepsake client gifts or extras
    • Occasion Photography Make your self-promotion items blend into an event
    • Considerations • Clients are more likely to promote you if your cards fit with their event • Choose images of the client or ones suitable to the occassion • Use images of the client to encourage guests to pick up your card Ocasion Photography Occasion Photography Make your self-promotion items blend into an event
    • The Ripple Effect Their network Clients Your network You & Your work
    • Thank You for attending Special MOO Offer Get 20% off your first MOO order code: 29P6K4 expiry: 31st August 2009
    • A bit more about MOO products
    • Business Cards From $21.99 Available from US + EU store 50 or 200 variable, full-colour, double sided business cards with free holder
    • MiniCards $19.99 Available from US + EU store 100 variable, full-colour, double sided personal mini business cards
    • Post Cards From $19.99 Available from US + EU store 20 or 60 variable, full colour, double sided postcards, in a presentation wrap
    • Greeting Cards From $24.99 Available from US + EU store 10 or 25 variable, full colour Greeting Cards in a presentation box
    • StickerBooks $9.99 Available from EU store only 90 variable, full colour vinyl stickers, bound in a pocket-sized book with removable sheets
    • NoteCards $21.99 Available from EU store only 16 variable, full colour ‘fold + stand-up’ NoteCards in a presentation wrap
    • Appendix
    • Portfolio websites • Example online portfolios http://vandelaydesign.com/blog/galleries/best-photographer-websites/ • Build your own online portfolio site sites http://www.moonfruit.com/ http://www.yola.com/ http://www.foliolink.com/ http://www.isdntek.com/clicpic.htm • Tips on building an online portfolio http://www.dphotojournal.com/how-to-build-your-photography-portfolio/
    • Getting people to your site • SEO tips http://www.seomoz.org/ http://training.seobook.com/ • AdWords http://www.quirk.biz/emarketingtextbook/ http://sem.smallbusiness.yahoo.com/searchenginemarketing/ https://adcenter.microsoft.com/ • Free Directories http://www.dmoz.org/ http://www.google.com/local/ http://dir.yahoo.com/ http://www.business.com/ (not free)
    • Other ways to make money • MOO; http://www.moo.com/ Personalised stationery • Blurb; http://www.blurb.com/ Photobooks • SmugMug; http://www.smugmug.com/ Prints + Gifts • Imagekind; http://www.imagekind.com/ Community for buying + selling art • iStockphoto; http://www.istockphoto.com/index.php Stock photography • Alamy; http://www.alamy.com/ Stock photography