Marketing for Photographers

  • 10,610 views
Uploaded on

The photography business is being over-crowded with new entrants every day. How can you stand out as a photographer, get new clients, more referrals on a tight budget. This presentation outlines the …

The photography business is being over-crowded with new entrants every day. How can you stand out as a photographer, get new clients, more referrals on a tight budget. This presentation outlines the basics of online and offline marketing to help drive your network of influence

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • A side note about the joint venture marketing:

    Restaurants, hospitals, and coffee shops are always willing to put up your best work with price tags. You probably won't make a lot from selling the photographs, but make sure there is a little poster up about you (try to make it direct response towards you niche) and business cards near your photographs.

    Source: http://www.squidoo.com/13-5-extremely-effective-marketing-tips-for-photographers
    Are you sure you want to
    Your message goes here
  • Thank you for some very interesting ideas.
    Are you sure you want to
    Your message goes here
  • good
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
10,610
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
305
Comments
3
Likes
19

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. How to market yourself as a professional photographer Session sponsored by MOO
  • 2. The Marketing Strategy Tripod Your portfolio Your clients Your network
  • 3. Show off! That’s a suggestion, not a criticism. Your portfolio Your clients Your network
  • 4. Create an online presence to host your portfolio http://www.ericryananderson.com/
  • 5. Considerations • Site should be updatable - in keeping with your tech skills • Research low cost/free options • Choose a selection of your best work. Not 1 image. Not 1000. Create an online presence to host your porfolio http://www.ericryananderson.com/
  • 6. Ensure your site is found. Make it Google friendly
  • 7. Considerations • URL should be easy to find; include relevant key words ‘photography’, ‘weddings’, ‘portrait’ • Regularly update your content; google will regularly crawl it • Encourage other sites to link back to yours. Builds ‘Google juice’ • Experiment with Google AdWords. Find free vouchers • Purchase “local” keywords to reduce price/click e.g. ‘Boston’ Ensure your site is found. Make it Google friendly
  • 8. Add your site to as many directories as possible
  • 9. Considerations • Search engines can better see your site • Many are free, or inexpensive • Be in the know; other photographers are already doing this Add your site to as many directories as possible
  • 10. Keep your portfolio in your pocket at all times
  • 11. Considerations • Use a variety of images, or different packs for different occasions • Include all contact details; website, e-mail, phone etc • Keep your cards updated with new, fresh images • Let people pick and choose; use your cards as a portable portfolio Portfolio Business Cards available at moo.com $21.99 for 50 cards $69.99 for 200 cards
  • 12. Create portfolio books to handover to special contacts
  • 13. Considerations • No need to buy in bulk; tailor your books to different occassions • Don’t be afraid to give books away - will make a great impression • Do a hard edit of images before creating the book • Add your url and details to the book, or slip in a few business cards Create portfolio books to handover to special contacts
  • 14. Network Networking doesn’t have to feel like working Your portfolio Your clients Your network
  • 15. Social networks are the new referral system http://www.robertdannphotography.co.uk/
  • 16. Considerations • Keep content on your social network sites up to date • Tap into active communities to expand your network • Be proactive; start discussions, ask questions... • Use these sites as a test ground for new work Social networks are the new referral system http://www.robertdannphotography.co.uk/
  • 17. Share your knowledge and expose your expertise http://blog.danjohnsonphoto.co.uk/ @ jenphoto
  • 18. Considerations • If you’ve done something you’re proud of, share it • Keep an eye on other popular blogs to pick up tips and ideas • Starting a blog can help drive traffic to your site • Don’t spam - stay honest and genuine Share your knowledge and expose your expertise http://blog.danjohnsonphoto.co.uk/ @photoclubs
  • 19. Invite happy clients to review you online and on your site
  • 20. Considerations • Outstanding reviews from happy clients instill confidence • Lots of reviews shows that you’re busy, which is a good thing • Reviews allow you to *boast* without blowing your own trumpet Invite happy clients to review you online and on your site
  • 21. Events help you stay informed and well connected
  • 22. Considerations • Use events as an opportunity to meet new clients • Stock up on Business Cards before events • Events can provide great content for blogs, twitter, facebook etc • Stay informed; companies showcase new products at events Events help you stay informed and well connected
  • 23. Expand reach with complementary services relationships
  • 24. Considerations • Non competitor companies might be happy to promote you • People organising events will love a ‘1 stop shop’ approach • This is an easy way to expand your reach • You can provide a service to others to generate goodwill Expand reach with complementary services relationships
  • 25. Build a circle of photographer friends
  • 26. Considerations • Avoid disappointing clients; have a back-up • Everyone needs advice/second opinions • Split costs/workload when hosting events, marketing services Build a circle of photographer friends
  • 27. Happy clients come in small packages A delighted customer can be your best advocate Your portfolio Your clients Your network
  • 28. lucyndskywdmnds*** After projects, send Thank You cards with the finished work
  • 29. Considerations • Using images from your client’s project will make a big impact • Consider selling whole packs of cards or give as gifts lucyndskywdmnds*** After projects, send Thank You cards with the finished work
  • 30. lomokev Peter Guthrie*** Keep in touch with past clients
  • 31. Considerations • Stay in touch with clients at key times in the year • Sending a Holiday Card or Birthday card is a nice added touch • Showcase a new exhibition or service • Send a few cards for distribution amongst your client’s network lomokev Peter Guthrie*** Keep in touch with past clients
  • 32. shutterblog Janet {Hygge} Create memorable, keepsake client gifts or extras
  • 33. Considerations • Delight your clients by giving them surprise gifts using their images • Help them create their own gifts for clients or friends and family • Consider selling special photo gifts for a premium service • Inexpensive, small items can still be remarkable shutterblog Janet {Hygge} Create memorable, keepsake client gifts or extras
  • 34. Occasion Photography Make your self-promotion items blend into an event
  • 35. Considerations • Clients are more likely to promote you if your cards fit with their event • Choose images of the client or ones suitable to the occassion • Use images of the client to encourage guests to pick up your card Ocasion Photography Occasion Photography Make your self-promotion items blend into an event
  • 36. The Ripple Effect Their network Clients Your network You & Your work
  • 37. Thank You for attending Special MOO Offer Get 20% off your first MOO order code: 29P6K4 expiry: 31st August 2009
  • 38. A bit more about MOO products
  • 39. Business Cards From $21.99 Available from US + EU store 50 or 200 variable, full-colour, double sided business cards with free holder
  • 40. MiniCards $19.99 Available from US + EU store 100 variable, full-colour, double sided personal mini business cards
  • 41. Post Cards From $19.99 Available from US + EU store 20 or 60 variable, full colour, double sided postcards, in a presentation wrap
  • 42. Greeting Cards From $24.99 Available from US + EU store 10 or 25 variable, full colour Greeting Cards in a presentation box
  • 43. StickerBooks $9.99 Available from EU store only 90 variable, full colour vinyl stickers, bound in a pocket-sized book with removable sheets
  • 44. NoteCards $21.99 Available from EU store only 16 variable, full colour ‘fold + stand-up’ NoteCards in a presentation wrap
  • 45. Appendix
  • 46. Portfolio websites • Example online portfolios http://vandelaydesign.com/blog/galleries/best-photographer-websites/ • Build your own online portfolio site sites http://www.moonfruit.com/ http://www.yola.com/ http://www.foliolink.com/ http://www.isdntek.com/clicpic.htm • Tips on building an online portfolio http://www.dphotojournal.com/how-to-build-your-photography-portfolio/
  • 47. Getting people to your site • SEO tips http://www.seomoz.org/ http://training.seobook.com/ • AdWords http://www.quirk.biz/emarketingtextbook/ http://sem.smallbusiness.yahoo.com/searchenginemarketing/ https://adcenter.microsoft.com/ • Free Directories http://www.dmoz.org/ http://www.google.com/local/ http://dir.yahoo.com/ http://www.business.com/ (not free)
  • 48. Other ways to make money • MOO; http://www.moo.com/ Personalised stationery • Blurb; http://www.blurb.com/ Photobooks • SmugMug; http://www.smugmug.com/ Prints + Gifts • Imagekind; http://www.imagekind.com/ Community for buying + selling art • iStockphoto; http://www.istockphoto.com/index.php Stock photography • Alamy; http://www.alamy.com/ Stock photography