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Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
Marketing for Photographers
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Marketing for Photographers

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The photography business is being over-crowded with new entrants every day. How can you stand out as a photographer, get new clients, more referrals on a tight budget. This presentation outlines the …

The photography business is being over-crowded with new entrants every day. How can you stand out as a photographer, get new clients, more referrals on a tight budget. This presentation outlines the basics of online and offline marketing to help drive your network of influence

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  • 1. How to market yourself as a professional photographer Session sponsored by MOO
  • 2. The Marketing Strategy Tripod Your portfolio Your clients Your network
  • 3. Show off! That’s a suggestion, not a criticism. Your portfolio Your clients Your network
  • 4. Create an online presence to host your portfolio http://www.ericryananderson.com/
  • 5. Considerations • Site should be updatable - in keeping with your tech skills • Research low cost/free options • Choose a selection of your best work. Not 1 image. Not 1000. Create an online presence to host your porfolio http://www.ericryananderson.com/
  • 6. Ensure your site is found. Make it Google friendly
  • 7. Considerations • URL should be easy to find; include relevant key words ‘photography’, ‘weddings’, ‘portrait’ • Regularly update your content; google will regularly crawl it • Encourage other sites to link back to yours. Builds ‘Google juice’ • Experiment with Google AdWords. Find free vouchers • Purchase “local” keywords to reduce price/click e.g. ‘Boston’ Ensure your site is found. Make it Google friendly
  • 8. Add your site to as many directories as possible
  • 9. Considerations • Search engines can better see your site • Many are free, or inexpensive • Be in the know; other photographers are already doing this Add your site to as many directories as possible
  • 10. Keep your portfolio in your pocket at all times
  • 11. Considerations • Use a variety of images, or different packs for different occasions • Include all contact details; website, e-mail, phone etc • Keep your cards updated with new, fresh images • Let people pick and choose; use your cards as a portable portfolio Portfolio Business Cards available at moo.com $21.99 for 50 cards $69.99 for 200 cards
  • 12. Create portfolio books to handover to special contacts
  • 13. Considerations • No need to buy in bulk; tailor your books to different occassions • Don’t be afraid to give books away - will make a great impression • Do a hard edit of images before creating the book • Add your url and details to the book, or slip in a few business cards Create portfolio books to handover to special contacts
  • 14. Network Networking doesn’t have to feel like working Your portfolio Your clients Your network
  • 15. Social networks are the new referral system http://www.robertdannphotography.co.uk/
  • 16. Considerations • Keep content on your social network sites up to date • Tap into active communities to expand your network • Be proactive; start discussions, ask questions... • Use these sites as a test ground for new work Social networks are the new referral system http://www.robertdannphotography.co.uk/
  • 17. Share your knowledge and expose your expertise http://blog.danjohnsonphoto.co.uk/ @ jenphoto
  • 18. Considerations • If you’ve done something you’re proud of, share it • Keep an eye on other popular blogs to pick up tips and ideas • Starting a blog can help drive traffic to your site • Don’t spam - stay honest and genuine Share your knowledge and expose your expertise http://blog.danjohnsonphoto.co.uk/ @photoclubs
  • 19. Invite happy clients to review you online and on your site
  • 20. Considerations • Outstanding reviews from happy clients instill confidence • Lots of reviews shows that you’re busy, which is a good thing • Reviews allow you to *boast* without blowing your own trumpet Invite happy clients to review you online and on your site
  • 21. Events help you stay informed and well connected
  • 22. Considerations • Use events as an opportunity to meet new clients • Stock up on Business Cards before events • Events can provide great content for blogs, twitter, facebook etc • Stay informed; companies showcase new products at events Events help you stay informed and well connected
  • 23. Expand reach with complementary services relationships
  • 24. Considerations • Non competitor companies might be happy to promote you • People organising events will love a ‘1 stop shop’ approach • This is an easy way to expand your reach • You can provide a service to others to generate goodwill Expand reach with complementary services relationships
  • 25. Build a circle of photographer friends
  • 26. Considerations • Avoid disappointing clients; have a back-up • Everyone needs advice/second opinions • Split costs/workload when hosting events, marketing services Build a circle of photographer friends
  • 27. Happy clients come in small packages A delighted customer can be your best advocate Your portfolio Your clients Your network
  • 28. lucyndskywdmnds*** After projects, send Thank You cards with the finished work
  • 29. Considerations • Using images from your client’s project will make a big impact • Consider selling whole packs of cards or give as gifts lucyndskywdmnds*** After projects, send Thank You cards with the finished work
  • 30. lomokev Peter Guthrie*** Keep in touch with past clients
  • 31. Considerations • Stay in touch with clients at key times in the year • Sending a Holiday Card or Birthday card is a nice added touch • Showcase a new exhibition or service • Send a few cards for distribution amongst your client’s network lomokev Peter Guthrie*** Keep in touch with past clients
  • 32. shutterblog Janet {Hygge} Create memorable, keepsake client gifts or extras
  • 33. Considerations • Delight your clients by giving them surprise gifts using their images • Help them create their own gifts for clients or friends and family • Consider selling special photo gifts for a premium service • Inexpensive, small items can still be remarkable shutterblog Janet {Hygge} Create memorable, keepsake client gifts or extras
  • 34. Occasion Photography Make your self-promotion items blend into an event
  • 35. Considerations • Clients are more likely to promote you if your cards fit with their event • Choose images of the client or ones suitable to the occassion • Use images of the client to encourage guests to pick up your card Ocasion Photography Occasion Photography Make your self-promotion items blend into an event
  • 36. The Ripple Effect Their network Clients Your network You & Your work
  • 37. Thank You for attending Special MOO Offer Get 20% off your first MOO order code: 29P6K4 expiry: 31st August 2009
  • 38. A bit more about MOO products
  • 39. Business Cards From $21.99 Available from US + EU store 50 or 200 variable, full-colour, double sided business cards with free holder
  • 40. MiniCards $19.99 Available from US + EU store 100 variable, full-colour, double sided personal mini business cards
  • 41. Post Cards From $19.99 Available from US + EU store 20 or 60 variable, full colour, double sided postcards, in a presentation wrap
  • 42. Greeting Cards From $24.99 Available from US + EU store 10 or 25 variable, full colour Greeting Cards in a presentation box
  • 43. StickerBooks $9.99 Available from EU store only 90 variable, full colour vinyl stickers, bound in a pocket-sized book with removable sheets
  • 44. NoteCards $21.99 Available from EU store only 16 variable, full colour ‘fold + stand-up’ NoteCards in a presentation wrap
  • 45. Appendix
  • 46. Portfolio websites • Example online portfolios http://vandelaydesign.com/blog/galleries/best-photographer-websites/ • Build your own online portfolio site sites http://www.moonfruit.com/ http://www.yola.com/ http://www.foliolink.com/ http://www.isdntek.com/clicpic.htm • Tips on building an online portfolio http://www.dphotojournal.com/how-to-build-your-photography-portfolio/
  • 47. Getting people to your site • SEO tips http://www.seomoz.org/ http://training.seobook.com/ • AdWords http://www.quirk.biz/emarketingtextbook/ http://sem.smallbusiness.yahoo.com/searchenginemarketing/ https://adcenter.microsoft.com/ • Free Directories http://www.dmoz.org/ http://www.google.com/local/ http://dir.yahoo.com/ http://www.business.com/ (not free)
  • 48. Other ways to make money • MOO; http://www.moo.com/ Personalised stationery • Blurb; http://www.blurb.com/ Photobooks • SmugMug; http://www.smugmug.com/ Prints + Gifts • Imagekind; http://www.imagekind.com/ Community for buying + selling art • iStockphoto; http://www.istockphoto.com/index.php Stock photography • Alamy; http://www.alamy.com/ Stock photography

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