Draft lib outexi - postonline training program

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  • During this training program we will be reviewing the Liberty and Outback segments and outlining areas of opportunity and we will take you through an overview of the new model ranges, their target audience groups, and discuss some of our new technologies, and our new range of genuine accessories.
  • Stylish and refined with an exciting performance edge has been the positioning for Liberty for many years, and the launch of the new generation model brings a new positioning for Liberty – “Aggressively sophisticated”. Defining the aggressive sports performance with sophisticated style and technologies. The aggressive sophistication of the new James Bond, Daniel Craig represents the step change of the new Subaru Liberty over the previous model.
  • Stylish and refined with an exciting performance edge has been the positioning for Liberty for many years, and the launch of the new generation model brings a new positioning for Liberty – “Aggressively sophisticated”. Defining the aggressive sports performance with sophisticated style and technologies. The aggressive sophistication of the new James Bond, Daniel Craig represents the step change of the new Subaru Liberty over the previous model.
  • The adventurous and capable, sophisticated all purpose SUV has been the positioning for Outback for many years, and the launch of the new generation model brings a new positioning for Outback – “Genuine adventure”. Defining the capability and versatility with sophisticated technologies. The genuine adventure of Ewan McGregor in “The long way round” represents the step change of the new Subaru Outback over the previous model.
  • Stylish and refined with an exciting performance edge has been the positioning for Liberty for many years, and the launch of the new generation model brings a new positioning for Liberty – “Aggressively sophisticated”. Defining the aggressive sports performance with sophisticated style and technologies. The aggressive sophistication of the new James Bond, Daniel Craig represents the step change of the new Subaru Liberty over the previous model.
  • We have what we call our common Accessories. These Accessories have been designed and manufactured specifically for the new Liberty and Outback. What this means is, they fit and they work, and they are all supported by the Subaru Genuine Parts and Accessories warranty. 1) Fitted at the point of new vehicle purchase: three (3) years and unlimited km. 2) Dealer fitted at any other time: two (2) years and unlimited km. 3) Purchased at any other time through an Authorised Subaru Dealer: twelve (12) months and unlimited km
  • We have what we call our common Accessories. These Accessories have been designed and manufactured specifically for the new Liberty and Outback. What this means is, they fit and they work, and they are all supported by the Subaru Genuine Parts and Accessories warranty. 1) Fitted at the point of new vehicle purchase: three (3) years and unlimited km. 2) Dealer fitted at any other time: two (2) years and unlimited km. 3) Purchased at any other time through an Authorised Subaru Dealer: twelve (12) months and unlimited km
  • Welcome to the assessment component of the Liberty and Outback training program, there are 20 multiple choice questions to test your knowledge. Good luck!
  • Draft lib outexi - postonline training program

    1. 1. New Generation Subaru Liberty & Outback Training Module 2
    2. 2. Program Overview <ul><li>New generation Liberty </li></ul><ul><ul><li>New model range: </li></ul></ul><ul><ul><ul><li>Pricing </li></ul></ul></ul><ul><ul><ul><li>Features </li></ul></ul></ul><ul><ul><li>Communications and target audience </li></ul></ul><ul><ul><li>Advertising material </li></ul></ul><ul><li>New generation Outback </li></ul><ul><ul><li>New model range: </li></ul></ul><ul><ul><ul><li>Pricing </li></ul></ul></ul><ul><ul><ul><li>Features </li></ul></ul></ul><ul><ul><li>Communications and target audience </li></ul></ul><ul><ul><li>Advertising material </li></ul></ul><ul><li>Competitive Analysis </li></ul><ul><ul><li>Equipment Adjusted Pricing </li></ul></ul><ul><li>Engineering and Technical Information </li></ul><ul><li>New Genuine Accessories </li></ul><ul><ul><li>Accessory Review </li></ul></ul><ul><ul><li>Accessory Packs </li></ul></ul><ul><li>Assessment </li></ul>
    3. 3. 
    4. 4. New Liberty Model Range Liberty 2.5i Liberty 2.5i Premium Liberty 2.5i Premium (Satellite Navigation option) Liberty 2.5i Sports Liberty 2.5i Sports Premium Liberty 2.5i Sports Premium (Satellite Navigation option) Liberty 2.5 GT Premium with Satellite Navigation Liberty 3.6R Premium with Satellite Navigation New model: Liberty Exiga - November launch INSERT IMAGE INSERT IMAGE INSERT IMAGE INSERT IMAGE
    5. 5. New Liberty Model List Prices* - Sedan <ul><li>2.5i Sedan </li></ul><ul><li>Liberty 2.5i 6 speed manual $33,990 </li></ul><ul><li>Liberty 2.5i Lineartronic CVT $36,490 </li></ul><ul><li>Liberty 2.5i Premium Lineartronic CVT $39,990 </li></ul><ul><li>Liberty 2.5i Premium Lineartronic CVT (Sat nav) $42,490 </li></ul><ul><li>2.5i Sports Sedan </li></ul><ul><li>Liberty 2.5i Sports Lineartronic CVT $39,490 </li></ul><ul><li>Liberty 2.5i Sports Lineartronic CVT Premium $43,490 </li></ul><ul><li>Liberty 2.5i Sports Premium Lineartronic CVT (Sat Nav) $46,990 </li></ul><ul><li>2.5 GT Premium Sedan </li></ul><ul><li>Liberty 2.5 GT Premium 6 speed manual (Sat Nav) $52,990 </li></ul><ul><li>Liberty 2.5 GT Premium 5 speed auto (Sat Nav) $54,990 </li></ul><ul><li>3.6R Premium Sedan </li></ul><ul><li>Liberty 3.6R Premium 5 speed auto (Sat Nav) $51,990 </li></ul>*All prices are Subaru (Aust) Pty Limited’s “List Prices” including applicable GST and LCT, but exclude all other costs, such as registration, stamp duty, CTP insurance and dealer delivery fees. Prices are effective as of 10/8/2009 and are subject to change without notice.
    6. 6. New Liberty Model List Prices* - Wagon <ul><li>2.5i Wagon </li></ul><ul><li>Liberty 2.5i 6 speed manual $35,990 </li></ul><ul><li>Liberty Exiga 2.5i Lineartronic CVT $37,490^ </li></ul><ul><li>Liberty 2.5i Lineartronic CVT $38,490 </li></ul><ul><li>Liberty Exiga 2.5i Premium Lineartronic CVT $41,990^ </li></ul><ul><li>Liberty 2.5i Premium Lineartronic CVT $41,990 </li></ul><ul><li>Liberty 2.5i Premium Lineartronic CVT (Sat nav) $44,490 </li></ul><ul><li>2.5i Sports Wagon </li></ul><ul><li>Liberty 2.5i Sports Lineartronic CVT $41,490 </li></ul><ul><li>Liberty 2.5i Sports Lineartronic CVT Premium $45,490 </li></ul><ul><li>Liberty 2.5i Sports Premium Lineartronic CVT (Sat Nav) $48,990 </li></ul><ul><li>2.5 GT Premium Wagon </li></ul><ul><li>Liberty 2.5 GT Premium 6 speed manual (Sat Nav) $54,990 </li></ul><ul><li>Liberty 2.5 GT Premium 5 speed auto (Sat Nav) $56,990 </li></ul>*All prices are Subaru (Aust) Pty Limited’s “List Prices” including applicable GST and LCT, but exclude all other costs, such as registration, stamp duty, CTP insurance and dealer delivery fees. Prices are effective as of 10/8/2009 and are subject to change without notice. ^Liberty Exiga models are standard with 6 Seats and DVD. Available from November.
    7. 7. Liberty 2.5i key features <ul><li>Features: </li></ul><ul><ul><li>New generation styling and shape </li></ul></ul><ul><ul><li>Bigger body size </li></ul></ul><ul><ul><li>Black interior </li></ul></ul><ul><ul><li>2.5-litre Boxer engine </li></ul></ul><ul><ul><li>Lineartronic Continuous Variable Transmission (CVT) </li></ul></ul><ul><ul><li>6-speed manual transmission </li></ul></ul><ul><ul><li>Paddle shift (automatic transmission) </li></ul></ul><ul><ul><li>Electric park brake </li></ul></ul><ul><ul><li>6-stack CD player / AM/FM/RDS with MP3/WMA and Auxiliary jack with 6 speakers </li></ul></ul><ul><ul><li>Leather steering wheel </li></ul></ul><ul><ul><li>Leather gear shift (manual transmission) </li></ul></ul><ul><ul><li>Chrome gear shift (automatic transmission) </li></ul></ul><ul><ul><li>Steering wheel audio and cruise control </li></ul></ul><ul><ul><li>Dual zone climate control air-conditioning </li></ul></ul><ul><ul><li>One touch lever folding rear seats (wagon only) </li></ul></ul><ul><ul><li>Roof spoiler (wagon models) </li></ul></ul><ul><ul><li>17&quot; alloy wheels </li></ul></ul><ul><ul><li>Reclining rear seat (wagon models only) </li></ul></ul><ul><ul><li>Front fog lights </li></ul></ul><ul><ul><li>Side spoiler </li></ul></ul><ul><ul><li>Privacy glass </li></ul></ul><ul><ul><li>Knee airbag (drivers side) </li></ul></ul>
    8. 8. Liberty 2.5i Premium key features <ul><li>Additional features on top of the entry level Liberty 2.5i: </li></ul><ul><ul><li>Lineartronic Continuous Variable Transmission (CVT) only </li></ul></ul><ul><ul><li>Electric sunroof </li></ul></ul><ul><ul><li>Leather seats </li></ul></ul><ul><ul><li>8-way power driver seat with dual memory and lumbar support </li></ul></ul><ul><ul><li>Dual zone climate control air-conditioning with rear A/C vents </li></ul></ul><ul><li>Optional Satellite Navigation features: </li></ul><ul><ul><li>Multi-information in-dash satellite navigation system and single CD/DVD player (8&quot; touch screen) with 6 speakers </li></ul></ul><ul><ul><li>Rear view reverse camera </li></ul></ul><ul><ul><li>Bluetooth enabled with voice recognition </li></ul></ul><ul><ul><li>RCA jack </li></ul></ul>
    9. 9. Liberty 2.5i Sports key features <ul><li>Additional features on top of the entry level Liberty 2.5i: </li></ul><ul><ul><li>Lineartronic Continuous Variable Transmission (CVT) only </li></ul></ul><ul><ul><li>Alloy pedals and footrest </li></ul></ul><ul><ul><li>18&quot; alloy wheels </li></ul></ul><ul><ul><li>Bilstein sports suspension </li></ul></ul><ul><ul><li>Sports grille and bumper </li></ul></ul><ul><ul><li>Headlights - Self leveling HID Xenon low beam with auto off </li></ul></ul>
    10. 10. Liberty 2.5i Sports Premium key features <ul><li>Additional features on top of the entry level Liberty 2.5i Sports: </li></ul><ul><ul><li>Electric sunroof </li></ul></ul><ul><ul><li>Leather seats </li></ul></ul><ul><ul><li>8-way power driver seat with dual memory and lumbar support </li></ul></ul><ul><ul><li>8-way power front passenger seat </li></ul></ul><ul><ul><li>Dual zone climate control air-conditioning with rear A/C vents </li></ul></ul><ul><li>Optional Satellite Navigation features: </li></ul><ul><ul><li>McIntosh entertainment system with built in multi-information in-dash satellite navigation system and single CD/DVD player (8&quot; touch screen) with 10 speakers </li></ul></ul><ul><ul><li>Rear view reverse camera </li></ul></ul><ul><ul><li>Bluetooth enabled with voice recognition </li></ul></ul><ul><ul><li>RCA jack </li></ul></ul>
    11. 11. Liberty 2.5 GT Premium key features <ul><li>Additional features on top of the Liberty 2.5i Sports Premium: </li></ul><ul><ul><li>2.5-litre turbocharged Boxer engine </li></ul></ul><ul><ul><li>5-speed automatic transmission </li></ul></ul><ul><ul><li>6-speed manual transmission </li></ul></ul><ul><ul><li>Dual tail pipe </li></ul></ul><ul><ul><li>Rain sensing wipers </li></ul></ul><ul><ul><li>Headlights - Dusk sensing </li></ul></ul><ul><ul><li>SI-Drive </li></ul></ul><ul><ul><li>Smart key </li></ul></ul><ul><ul><li>Engine push start button </li></ul></ul><ul><ul><li>McIntosh entertainment system with built in multi-information in-dash satellite navigation system and single CD/DVD player (8&quot; touch screen) with 10 speakers </li></ul></ul><ul><ul><li>Rear view reverse camera </li></ul></ul><ul><ul><li>Bluetooth enabled with voice recognition </li></ul></ul><ul><ul><li>RCA jack </li></ul></ul>
    12. 12. Liberty 3.6R Premium key features <ul><li>Additional features on top of the Liberty 2.5i Premium: </li></ul><ul><ul><li>Choice of Ivory or Black interior </li></ul></ul><ul><ul><li>3.6-litre Boxer engine </li></ul></ul><ul><ul><li>5-speed automatic transmission only </li></ul></ul><ul><ul><li>Dual tail pipe </li></ul></ul><ul><ul><li>Smart key </li></ul></ul><ul><ul><li>Engine push start button </li></ul></ul><ul><ul><li>SI-Drive </li></ul></ul><ul><ul><li>Headlights - Self leveling HID Xenon low beam with auto off </li></ul></ul><ul><ul><li>Headlights - Dusk sensing </li></ul></ul><ul><ul><li>Rain sensing wipers </li></ul></ul><ul><ul><li>Woodgrain instrument panel </li></ul></ul><ul><ul><li>8-way power front passenger seat </li></ul></ul><ul><ul><li>McIntosh entertainment system with built in multi-information in-dash satellite navigation system and single CD/DVD player (8&quot; touch screen) with 10 speakers </li></ul></ul><ul><ul><li>Rear view reverse camera </li></ul></ul><ul><ul><li>Bluetooth enabled with voice recognition </li></ul></ul><ul><ul><li>RCA jack </li></ul></ul>
    13. 13. 
    14. 14. Liberty Exiga: Versatility for the Family <ul><li>Liberty Exiga Features: </li></ul><ul><ul><li>A Versatile Utility Vehicle to offer in the Liberty Wagon range </li></ul></ul><ul><ul><li>New model styling and shape with high versatility </li></ul></ul><ul><ul><li>Same running gear as Liberty 2.5i Wagon </li></ul></ul><ul><ul><li>Lineartronic TM CVT (C ontinuously Variable Transmission) standard </li></ul></ul><ul><ul><li>6 seat (2x2x2) configuration in theatre style…everyone travels first class! </li></ul></ul><ul><ul><li>Rear DVD entertainment system </li></ul></ul><ul><ul><li>Knee airbag </li></ul></ul><ul><ul><li>Dual zone climate control air-conditioning </li></ul></ul><ul><li>Liberty Exiga Premium features: </li></ul><ul><ul><li>Leather seats </li></ul></ul><ul><ul><li>17” alloy wheels </li></ul></ul><ul><ul><li>Power front seats </li></ul></ul><ul><ul><li>Multi-information in-dash satellite navigation system and single CD/DVD player </li></ul></ul><ul><ul><li>Rear view reverse camera </li></ul></ul><ul><ul><li>Bluetooth enabled with voice recognition </li></ul></ul><ul><ul><li>RCA jack </li></ul></ul>Liberty Exiga - November launch
    15. 15. Why Buy Liberty?  Confidence comes standard: SAWD, Boxer Engine, Symmetrical Drivetrain, Five-star ANCAP safety rating, VDC Electronic Stability Control Performance Symmetrical AWD 2.5 & 3.6 litre Boxer engine Award winning 2.5 Turbo Boxer engine (GT) Lineartronic CVT in 2.5 models SI-Drive (GT & 3.6R) Excellent handling Double wishbone rear suspension Style Aggressive, sporty new exterior styling Sophisticated, spacious European interior style Sports package – Bilstein suspension, aluminium pedals, 18 inch alloy wheels Luxury 10-speaker McIntosh sound system (optional) Satellite Navigation (optional) Leather seats with Driver power seat (Premium models) Sunroof (Premium models) Dusk Sensing Headlights and Rain Sensing Wipers (GT & 3.6R) Dual zone climate control Safety Five-star ANCAP safety rating Std front, side, curtain & knee airbags VDC electronic stability control Electric Park Brake Brake Assist
    16. 16. <ul><li>“ Stylish and refined with an exciting performance edge” </li></ul><ul><li>Aggressively </li></ul><ul><li>sophisticated </li></ul>Liberty Positioning
    17. 17. Liberty Target Audience - Give me Style <ul><ul><li>Male skewed </li></ul></ul><ul><ul><li>Age 35 to 64 </li></ul></ul><ul><ul><li>Married </li></ul></ul><ul><ul><li>Professional, Managers </li></ul></ul><ul><ul><li>Looking for a stylish and </li></ul></ul><ul><ul><li>sophisticated car that is reliable </li></ul></ul><ul><ul><li>and has great performance </li></ul></ul>
    18. 18. <ul><li>Insert press ad </li></ul><ul><li>And TV commercial </li></ul>Liberty Advertising Material
    19. 19. 
    20. 20. New Outback Model Range Outback 2.5i Outback 2.5i Premium Outback 2.5i Premium (Satellite Navigation option) Outback 3.6R Outback 3.6R Premium with Satellite Navigation Outback 2.0 Diesel Outback 2.0 Diesel Premium Outback 2.0 Diesel Premium (Satellite Navigation option) INSERT IMAGE INSERT IMAGE INSERT IMAGE
    21. 21. New Outback Model List Prices* <ul><li>2.5i Outback </li></ul><ul><li>Outback 2.5i 6 speed manual $37,990 </li></ul><ul><li>Outback 2.5i Lineartronic CVT $40,490 </li></ul><ul><li>Outback 2.5i Premium 6 sped manual $41,490 </li></ul><ul><li>Outback 2.5i Premium Lineartronic CVT $43,990 </li></ul><ul><li>Outback 2.5i Premium 6 speed manual (Sat nav) $43,990 </li></ul><ul><li>Outback 2.5i Premium Lineartronic CVT (Sat nav) $46,490 </li></ul><ul><li>3.6R Outback </li></ul><ul><li>Outback 3.6R 5 speed auto $48,490 </li></ul><ul><li>Outback 3.6R Premium 5 speed auto (Sat Nav) $55,990 </li></ul><ul><li>2.0D Outback Diesel </li></ul><ul><li>2.0D Outback 6 speed manual $40,490 </li></ul><ul><li>2.0D Outback Premium 6 speed manual $43,990 </li></ul><ul><li>2.0D Outback Premium 6 speed manual (Sat nav) $46,490 </li></ul>*All prices are Subaru (Aust) Pty Limited’s “List Prices” including applicable GST and LCT, but exclude all other costs, such as registration, stamp duty, CTP insurance and dealer delivery fees. Prices are effective as of 10/8/2009 and are subject to change without notice. ^Outback 2.0D available from November.
    22. 22. Outback 2.5i key features <ul><li>Features: </li></ul><ul><ul><li>New generation styling and shape </li></ul></ul><ul><ul><li>Bigger body size –Largest Outback ever! </li></ul></ul><ul><ul><li>Black interior </li></ul></ul><ul><ul><li>2.5-litre Boxer engine </li></ul></ul><ul><ul><li>Lineartronic Continuous Variable Transmission (CVT) </li></ul></ul><ul><ul><li>6-speed manual transmission </li></ul></ul><ul><ul><li>Paddle shift (automatic transmission) </li></ul></ul><ul><ul><li>Electric park brake </li></ul></ul><ul><ul><li>6-stack CD player / AM/FM/RDS with MP3/WMA and Auxiliary jack with 6 speakers </li></ul></ul><ul><ul><li>Leather steering wheel </li></ul></ul><ul><ul><li>Leather gear shift (manual transmission) </li></ul></ul><ul><ul><li>Chrome gear shift (automatic transmission) </li></ul></ul><ul><ul><li>Steering wheel audio and cruise control </li></ul></ul><ul><ul><li>Dual zone climate control air-conditioning </li></ul></ul><ul><ul><li>One touch lever folding rear seats </li></ul></ul><ul><ul><li>Roof spoiler </li></ul></ul><ul><ul><li>17&quot; alloy wheels </li></ul></ul><ul><ul><li>Reclining rear seat </li></ul></ul><ul><ul><li>Front fog lights </li></ul></ul><ul><ul><li>Side spoiler </li></ul></ul><ul><ul><li>Privacy glass </li></ul></ul><ul><ul><li>Knee airbag (drivers side) </li></ul></ul>
    23. 23. Outback 2.5i Premium key features <ul><li>Additional features on top of the entry level Outback 2.5i: </li></ul><ul><ul><li>Electric sunroof </li></ul></ul><ul><ul><li>Leather seats </li></ul></ul><ul><ul><li>8-way power driver seat with dual memory and lumbar support </li></ul></ul><ul><ul><li>Dual zone climate control air-conditioning with rear A/C vents </li></ul></ul><ul><li>Optional Satellite Navigation features: </li></ul><ul><ul><li>Multi-information in-dash satellite navigation system and single CD/DVD player (8&quot; touch screen) with 6 speakers </li></ul></ul><ul><ul><li>Rear view reverse camera </li></ul></ul><ul><ul><li>Bluetooth enabled with voice recognition </li></ul></ul><ul><ul><li>RCA jack </li></ul></ul>
    24. 24. Outback 3.6R key features <ul><li>Additional features on top of the Outback 2.5i: </li></ul><ul><ul><li>Choice of Ivory or Black interior </li></ul></ul><ul><ul><li>3.6-litre Boxer engine </li></ul></ul><ul><ul><li>5-speed automatic transmission only </li></ul></ul><ul><ul><li>Dual tail pipe </li></ul></ul><ul><ul><li>Headlights - Self leveling HID Xenon low beam with auto off </li></ul></ul><ul><ul><li>Headlights - Dusk sensing </li></ul></ul><ul><ul><li>Rain sensing wipers </li></ul></ul><ul><ul><li>Woodgrain instrument panel </li></ul></ul><ul><ul><li>SI-Drive </li></ul></ul><ul><ul><li>Smart key </li></ul></ul><ul><ul><li>Engine push start button </li></ul></ul>
    25. 25. Outback 3.6R Premium key features <ul><li>Additional features on top of the Outback 3.6R: </li></ul><ul><ul><li>Leather seats </li></ul></ul><ul><ul><li>8-way power driver seat with dual memory and lumbar support </li></ul></ul><ul><ul><li>8-way power front passenger seat </li></ul></ul><ul><ul><li>Electric sunroof </li></ul></ul><ul><ul><li>Dual zone climate control air-conditioning with rear A/C vents </li></ul></ul><ul><ul><li>McIntosh entertainment system with built in multi-information in-dash satellite navigation system and single CD/DVD player (8&quot; touch screen) with 10 speakers </li></ul></ul><ul><ul><li>Rear view reverse camera </li></ul></ul><ul><ul><li>Bluetooth enabled with voice recognition </li></ul></ul><ul><ul><li>RCA jack </li></ul></ul>
    26. 26. Outback 2.0 Diesel key features <ul><li>Additional features on top of the Outback 2.5i : </li></ul><ul><ul><li>2.0-litre Diesel turbocharged Boxer engine </li></ul></ul><ul><ul><li>6-speed manual transmission only </li></ul></ul><ul><ul><li>Diesel Badge </li></ul></ul>
    27. 27. Outback 2.0 Diesel Premium key features <ul><li>Additional features on top of the entry level Outback 2.0 Diesel: </li></ul><ul><ul><li>Electric sunroof </li></ul></ul><ul><ul><li>Leather seats </li></ul></ul><ul><ul><li>8-way power driver seat with dual memory and lumbar support </li></ul></ul><ul><li>Optional Satellite Navigation features: </li></ul><ul><ul><li>Multi-information in-dash satellite navigation system and single CD/DVD player (8&quot; touch screen) with 6 speakers </li></ul></ul><ul><ul><li>Rear view reverse camera </li></ul></ul><ul><ul><li>Bluetooth enabled with voice recognition </li></ul></ul><ul><ul><li>RCA jack </li></ul></ul>
    28. 28. Why buy Outback? Diesel Boxer engine  Confidence comes standard: SAWD, Boxer engine, Symmetrical Drivetrain, Five – star ANCAP safety rating, VDC Electronic Stability Control Performance Symmetrical AWD 2.5 & 3.6L Boxer Engine More power & torque Lineartronic CVT in 2.5 models SI-Drive (3.6R) Excellent handling Double wishbone rear suspension Increased towing capacity – 2000kg (3.6R) Style & Luxury New exterior styling Sophisticated, spacious European interior style Sunroof (Premium models) Leather seats (Premium models) Satellite Navigation (optional) Smart key & engine push start (3.6R) Dusk Sensing Headlights and Rain Sensing Wipers (3.6R) Adventure & Versatility SUV capability - escape vehicle High ground clearance - city & country Excellent off-road capabilities The largest Outback ever – passenger and cargo Safety Five-star ANCAP safety Std front, side, curtain & knee airbags VDC electronic stability control Brake Assist Efficiency /Economy Introduction of new turbocharged Diesel Boxer engine Great fuel efficiency & economy Environmentally friendly – meets Euro 5 standard
    29. 29. “ The adventurous and capable, sophisticated all purpose SUV” Genuine Adventure Outback Positioning
    30. 30. Outback Target Audience - Active Families <ul><ul><li>Young Parents - Female skewed </li></ul></ul><ul><ul><li>Age 35 to 49 </li></ul></ul><ul><ul><li>Married with 2+ Children </li></ul></ul><ul><ul><li>Looking for a car that can </li></ul></ul><ul><ul><li>match their active and </li></ul></ul><ul><ul><li>adventurous lifestyle. </li></ul></ul><ul><ul><li>Capable and versatile and </li></ul></ul><ul><ul><li>also safe and reliable </li></ul></ul>
    31. 31. <ul><li>Insert press ad </li></ul><ul><li>And TV 2min commercials </li></ul>Outback Advertising Material
    32. 32. MY10 Liberty & Outback Competitive Review Competitive Set: Mazda6, Accord/Accord Euro, Tiguan, Ford Territory, Lexus
    33. 33. Liberty 2.5 Premium Satellite Navigation vs. Mazda 6 2.5 Luxury Satellite Navigation If Mazda6 Luxury were to provide the Liberty 2.5i Premium advantages (less their advantages over Liberty 2.5i Premium), their Equipment Adjusted MLP would be $48,405. (assuming that Mazda prices the Liberty 2.5i Premium advantages in line with the Subaru Australia Internal Value Sets).
    34. 34. Liberty 2.5 Premium Satellite Navigation vs. Accord Euro 2.4 Luxury Satellite Navigation If Honda Accord Euro Luxury were to provide the Liberty 2.5i Premium advantages (less their advantages over Liberty 2.5i Premium), their Equipment Adjusted MLP would be $49,340. (assuming that Honda prices the Liberty 2.5i Premium advantages in line with the Subaru Australia Internal Value Sets).
    35. 35. Liberty 2.5 Sports Premium Satellite Navigation vs. Mazda 6 Luxury Sports Satellite Navigation If Mazda 6 2.5 Luxury Sports Navigation were to provide the Liberty 2.5i Sports Navigation advantages (less their advantages over Liberty 2.5I), their Equipment Adjusted MLP would be $53,760. (assuming that Honda prices the Liberty 2.5i Premium advantages in line with the Subaru Australia Internal Value Sets).
    36. 36. Liberty 2.5 GT Premium Satellite Navigation vs. Lexus IS250 If Lexus IS 250 were to provide the Liberty 2.5 GT Premium advantages (less their advantages over Liberty 2.5 GT Premium), their Equipment Adjusted MLP would be $70,069.   (assuming that Lexus prices the Liberty 2.5 GT Premium advantages in line with the Subaru Australia Internal Value Sets).
    37. 37. Outback 2.5i vs. Ford Territory 4.0 TX SSS If Ford Territory 4.0 TX were to provide the Outback 2.5i advantages (less their advantages over Outback 2.5I), their Equipment Adjusted MLP would be $46,315. (assuming that Ford prices the Outback 2.5i advantages in line with the Subaru Australia Internal Value Sets).
    38. 38. Outback 3.6R Premium Satellite Navigation vs. Ford Territory 4.0 GHIA AWD If Ford Territory 4.0 Ghia were to provide the Outback 3.6R Premium advantages (less their advantages over Outback 3.6R Premium), their Equipment Adjusted MLP would be $64,010. (assuming that Ford prices the Outback 3.6R Premium advantages in line with the Subaru Australia Internal Value Sets).
    39. 39. Outback 2.0D vs. Volkswagen Tiguan 103 TDI If Volkswagen Tiguan Diesel were to provide the Outback 2.0 Diesel advantages (less their advantages over Outback 2.0 Diesel), their Equipment Adjusted MLP would be $42,585. (assuming that Volkswagen prices the Outback 2.0 Diesel advantages in line with the Subaru Australia Internal Value Sets).
    40. 40. Engineering and Technical Design Review Performance, Safety, Retained Value
    41. 41. Body wagon <ul><li>Size - larger outside and more spacious inside </li></ul>Front track – 1530 ( +35 ), 1535 ( +40 ) Rear track – 1535 ( +50 ), 1530 ( +45 ) 2.5i – S 1535 Ground clearance – 150 ( 0 ), 213 ( +13)
    42. 42. Body wagon <ul><li>Larger luggage area </li></ul>1902mm 1790mm Depth @ rear seats down SAE 202 1626 litres 1690 litres Cargo size VDA V14 seat down 1104mm 1045mm Depth @ rear seats up SAE L203 825mm 830mm Height SAE H505 1375mm 1410mm Maximum Width @ ¼ trim 1071mm 1090mm Width @ wheel arch SAE W201 459 litres 490 litre Cargo size VDA V11 seat up MY09 MY10
    43. 43. Body sedan <ul><li>Size - larger outside and more spacious inside </li></ul>Front track – 1530 ( +35 ) Rear track – 1535 ( +45 ) Ground clearance – 150 ( 0 ) 515mm 795mm Wagon & Outback + 280mm 515mm 920mm Sedan + 405mm MY09 MY10 Rear door opening width
    44. 44. Body sedan <ul><li>Larger luggage area </li></ul>Three Four Storage of 9 inch golf bags 1025 mm 1042mm Boot depth 1556mm 1584mm Boot max width 1079mm 1104mm Boot width @ wheel arch 466mm 505mm Boot height 429 litres 476 litres Boot volume VDA MY09 MY10
    45. 45. Weight comparison
    46. 46. Environmental performance
    47. 47. Acceleration performance
    48. 48. 2.5i SOHC engine <ul><li>Improved torque output, fuel consumption & CO 2 emissions </li></ul><ul><ul><li>New intake port design </li></ul></ul><ul><ul><li>I-Active Valve Lift System (AVLS) </li></ul></ul><ul><ul><ul><li>Revised lift and timing </li></ul></ul></ul><ul><ul><li>Direct ignition system </li></ul></ul><ul><ul><li>Lighter pistons </li></ul></ul><ul><ul><li>Improved cooling efficiency </li></ul></ul>Euro 4 Euro 4 Exhaust emission Std Minimum 90 Recommended 90-95 Fuel Octane RON 227/4400rpm 229/4000rpm Max torque Nm 127/6000rpm 123/5600rpm Max power kW MY09 MY10 Peak Power & Torque Comparison
    49. 49. 2.5 GT DOHC turbo engine <ul><li>Improved output & environmental performance </li></ul><ul><ul><li>Increased peak kW + 6% </li></ul></ul><ul><ul><li>Increased peak Nm +3.2% </li></ul></ul><ul><ul><li>Rapid power response </li></ul></ul><ul><ul><li>Constant max torque @ 2400rpm all the way up to 5200rpm </li></ul></ul>Euro 3 Euro 4 Exhaust emission Std Minimum 95 Minimum 95 Fuel Octane RON 339/3600rpm 350/2400 - 5200rpm Max torque Nm 184/6000rpm 195/5600rpm Max power kW MY09 MY10 Peak Power & Torque Comparison
    50. 50. Turbocharger <ul><li>Euro 4 environmental performance & 30% quicker response </li></ul><ul><ul><li>Repositioned closer to exhaust port </li></ul></ul><ul><ul><li>More efficient catalyst </li></ul></ul><ul><ul><li>Larger compressor for more power </li></ul></ul><ul><ul><li>25% larger intercooler </li></ul></ul>
    51. 51. Dual Active Valve Control System <ul><li>Variable valve timing on intake and exhaust </li></ul><ul><ul><li>Timing and lift optimised for fuel efficiency & low speed torque output </li></ul></ul>
    52. 52. 3.6R DOHC six cylinder engine <ul><li>Improved output & environmental performance </li></ul><ul><ul><li>Peak torque + 18% </li></ul></ul><ul><ul><li>Peak power + 6% </li></ul></ul><ul><ul><li>Torque increase across the rev range </li></ul></ul><ul><ul><li>Operates on 90 RON fuel </li></ul></ul>Euro 4 Euro 4 Exhaust emission Std Minimum 95 Recommended 90-95 Fuel Octane RON 297/4200rpm 350/4400rpm Max torque Nm 180/6000rpm 191/5600rpm Max power kW MY09 MY10 Peak Power & Torque Comparison
    53. 53. 3.6 litre engine packaging <ul><li>Same design as Tribeca </li></ul><ul><ul><li>Same size as 3.0 litre engine </li></ul></ul><ul><ul><li>Lower weight (-0.7kg) </li></ul></ul><ul><ul><li>Variable valve timing and lift on intake and exhaust </li></ul></ul>
    54. 54. 2.0D turbo diesel engine <ul><li>FHI designed & manufactured second generation common rail turbo diesel engine </li></ul><ul><ul><li>World’s first boxer diesel passenger car engine </li></ul></ul><ul><ul><li>Same torque and power as 1 st generation </li></ul></ul><ul><ul><li>Improved exhaust CO 2 and particulate emissions (Euro5) </li></ul></ul><ul><ul><li>New piston combustion chamber shape for improved combustion efficiency </li></ul></ul><ul><ul><li>Variable nozzle turbo charger </li></ul></ul><ul><ul><li>Closed loop diesel particulate filter (DPF) </li></ul></ul>
    55. 55. 2.0D turbo diesel engine <ul><li>Low fuel cons. Quick response high low speed torque </li></ul><ul><ul><li>Max Torque – 350Nm @ 1800 – 2400 rpm </li></ul></ul><ul><ul><li>Max Power – 110kW @ 3600 rpm </li></ul></ul><ul><ul><li>@ only 1600 rpm – 300Nm </li></ul></ul><ul><ul><li>Fuel consumption </li></ul></ul><ul><ul><ul><li>Urban – 7.7 l/100km </li></ul></ul></ul><ul><ul><ul><li>Extra urban – 5.6 l/100km </li></ul></ul></ul><ul><ul><ul><li>Combined – 6.4 l/100km </li></ul></ul></ul><ul><ul><li>CO 2 Euro 5 emission standard </li></ul></ul><ul><ul><ul><li>Urban – 202 g/km </li></ul></ul></ul><ul><ul><ul><li>Extra urban – 149 g/km </li></ul></ul></ul><ul><ul><ul><li>Combined – 168 g/km </li></ul></ul></ul>
    56. 56. 2.0D turbo diesel engine <ul><li>What is a common rail? </li></ul><ul><ul><li>‘ Common rail’ is the name of the high pressure (2800kPa) fuel injection system, common fuel supply manifold (rail) that feeds all four injectors </li></ul></ul><ul><ul><li>Fuel supply amount and timing is controlled by high pressure computer controlled electronic injectors </li></ul></ul><ul><ul><li>The benefit is that it enables more precise multiple fuel injections per cycle, resulting in more efficient combustion, improved fuel consumption, power output & lower exhaust emissions </li></ul></ul>
    57. 57. 2.0D turbo diesel engine <ul><li>What is closed loop DPF? </li></ul><ul><ul><li>Closed loop Diesel Particulate Filter (DPF) is the most efficient catalyst method of reducing soot particles from the exhaust i.e. black smoke </li></ul></ul><ul><ul><li>Requires periodic regeneration to clean the filter </li></ul></ul><ul><ul><ul><li>Computer controlled injection of fuel to clean </li></ul></ul></ul><ul><ul><ul><li>Requires highway running operating temperature </li></ul></ul></ul><ul><ul><ul><li>Monitor of operation is signalled to the driver </li></ul></ul></ul>
    58. 58. Six speed manual transmission <ul><li>Wider ratio spread across the model range </li></ul><ul><ul><li>Improved acceleration and fuel efficiency </li></ul></ul><ul><ul><li>64 kg vs. 99 kg of the STI 6 speed DCCD transmission </li></ul></ul><ul><ul><li>Improved quality cable shift mechanism </li></ul></ul>
    59. 59. Lineartronic TM CVT <ul><li>Chain drive CVT with infinitely variable gear ratios </li></ul><ul><ul><li>Forward ratio spread 3.525 – 0.558 </li></ul></ul><ul><ul><li>Torque converter clutch </li></ul></ul><ul><ul><li>Linear step less feeling of acceleration </li></ul></ul>
    60. 60. Lineartronic TM CVT <ul><li>High efficiency chain drive system </li></ul><ul><ul><li>Higher strength than alternative belt system </li></ul></ul><ul><ul><li>Smaller pulleys with same ratio spread </li></ul></ul><ul><ul><li>Lighter weight </li></ul></ul><ul><ul><li>Smaller packaging </li></ul></ul>
    61. 61. Lineartronic TM CVT operation Use HTML from Pre-Launch Online Program
    62. 62. Body construction <ul><li>Design objectives </li></ul><ul><ul><li>Increased size with weight reduction </li></ul></ul><ul><ul><li>Rigidity & flexibility tuned to dynamic suspension performance </li></ul></ul><ul><ul><li>Real world highest levels of occupant crash safety performance </li></ul></ul>
    63. 63. Cradle frame <ul><li>Engine & transmission mounting system </li></ul><ul><ul><li>Improved ride comfort due to better insulation of suspension attachment from body </li></ul></ul><ul><ul><li>Less dynamic suspension geometry change </li></ul></ul><ul><ul><ul><li>Better tyre to road contact </li></ul></ul></ul><ul><ul><li>Better crash energy absorption </li></ul></ul>
    64. 64. Suspension tuning <ul><li>12 months prior to launch local tuning commenced </li></ul><ul><ul><li>Subaru Aust. & FHI engineers </li></ul></ul><ul><ul><li>Real world conditions here in Australia </li></ul></ul><ul><ul><li>Setting to suit Australian driver preferences </li></ul></ul><ul><ul><li>Significant improvements in handling and ride comfort </li></ul></ul>
    65. 65. Front suspension <ul><li>Improved stability, response, ride comfort & NVH </li></ul><ul><ul><li>Suspension directly mounted to cradle frame for increased rigidity and less dynamic suspension geometry change for more grip </li></ul></ul><ul><ul><li>Increased size stabiliser bar for improved anti roll performance </li></ul></ul>
    66. 66. Rear suspension <ul><li>Double wishbone rear suspension </li></ul><ul><ul><li>Minimal camber change to ensure good tyre contact with the road </li></ul></ul><ul><ul><li>Improved anti-dive/lift </li></ul></ul><ul><ul><li>Suspension components directly mounted to sub-frame to absorb impact energy for better ride comfort </li></ul></ul><ul><ul><li>Rubber mounting bushes insulate road noise transfer to the interior </li></ul></ul>
    67. 67. Shock absorbers <ul><li>New valving provides good ride comfort but greater control </li></ul><ul><ul><li>New ‘initial’ valve retains effective damping to absorb bumps but firmer when cornering for less roll and greater stability </li></ul></ul><ul><ul><li>Rear shocks feature high response valve on pressure side for better turn into the corner </li></ul></ul>
    68. 68. Sports shock absorbers <ul><li>Bilstein shock absorbers fitted to Liberty sports models </li></ul><ul><ul><li>Same geometry and stroke but stiffer for sports driving style </li></ul></ul><ul><ul><li>Front struts are ‘inverted’ same as STI design for improved hard cornering </li></ul></ul><ul><ul><ul><li>Better tyre to road contact for higher grip level </li></ul></ul></ul><ul><ul><ul><li>Less damping fade </li></ul></ul></ul>
    69. 69. Wheels & tyres <ul><li>Wheels & tyres tuned to suspension settings </li></ul><ul><ul><li>Best fit for optimum level of grip and ride comfort </li></ul></ul><ul><ul><ul><li>Outback – 17x7 alloy, 225/60R17 99V Yokohama Geolander </li></ul></ul></ul><ul><ul><ul><li>Liberty 2.5i – 17x7 1/2 alloy, 215/50R17 91W Yokohama Advan A10 </li></ul></ul></ul><ul><ul><ul><li>Liberty 3.6R – 17x7 1/2 JJ alloy, 225/50R17 91W Bridgestone Potenza RE 050A </li></ul></ul></ul><ul><ul><ul><li>Liberty 2.5i-S – 18x7 1/2 alloy, 225/45R18 91W Bridgestone Potenza RE 050A </li></ul></ul></ul><ul><ul><ul><li>Liberty GT – 18x7 1/2 alloy, 225/45R18 91W Bridgestone Potenza RE 050A </li></ul></ul></ul>
    70. 70. Brakes <ul><li>Complete review of the total braking package </li></ul><ul><ul><li>Slightly increased disc diameter </li></ul></ul><ul><ul><li>New tie rod tandem brake booster </li></ul></ul><ul><ul><ul><li>Improve linearity & response 20% better due to new high response valve </li></ul></ul></ul><ul><ul><li>VDC standard all models </li></ul></ul><ul><ul><ul><li>Stability control (ESC) </li></ul></ul></ul><ul><ul><ul><li>Traction control system (TCS) </li></ul></ul></ul><ul><ul><ul><li>Brake assist </li></ul></ul></ul><ul><ul><ul><li>Improved ABS </li></ul></ul></ul><ul><ul><ul><li>Electronic brake force distribution </li></ul></ul></ul><ul><ul><ul><li>Limited Slip device (LSD) </li></ul></ul></ul><ul><ul><ul><li>Off switch (Outback TCS off only) </li></ul></ul></ul>
    71. 71. <ul><li>Standard on all models with auto off & hill hold function </li></ul><ul><ul><li>Press switch (1) to engage, pull to disengage </li></ul></ul><ul><ul><li>Auto off </li></ul></ul><ul><ul><ul><li>Seat belt on </li></ul></ul></ul><ul><ul><ul><li>Door closed </li></ul></ul></ul><ul><ul><ul><li>Drive engaged </li></ul></ul></ul><ul><ul><ul><li>Press accelerator </li></ul></ul></ul><ul><ul><li>Hill hold </li></ul></ul><ul><ul><ul><li>Press (3) switch to engage </li></ul></ul></ul><ul><ul><ul><li>Default off </li></ul></ul></ul><ul><ul><ul><li>5% slope </li></ul></ul></ul><ul><ul><ul><li>Apply brake pedal & release </li></ul></ul></ul><ul><ul><ul><li>Auto disengage with drive take-up </li></ul></ul></ul>Electric parking brake
    72. 72. Safety <ul><li>Design objective to set World benchmark for </li></ul><ul><ul><li>Occupant and pedestrian safety </li></ul></ul><ul><ul><li>Compatibility with other vehicles in real world accident situations </li></ul></ul><ul><ul><ul><li>Computer aided design & real world testing to ensure good energy absorption for both vehicle occupants </li></ul></ul></ul><ul><ul><ul><li>Same height bumper & chassis rail as other brands </li></ul></ul></ul>
    73. 73. Passenger safety cell <ul><li>Long history of collision performance </li></ul><ul><ul><li>Optimised to provide a extremely rigid passenger safety cell </li></ul></ul><ul><ul><li>Designed to absorb and channel the energy away from the occupants into the outer frame </li></ul></ul><ul><ul><li>Ring shaped reinforcement to protect the occupants </li></ul></ul>
    74. 74. Airbags <ul><li>All models standard with seven airbags </li></ul><ul><ul><li>Dual front SRS airbags </li></ul></ul><ul><ul><li>Side torso SRS airbags </li></ul></ul><ul><ul><li>Curtain SRS airbags </li></ul></ul><ul><ul><li>Knee SRS air bag </li></ul></ul><ul><ul><li>Pre-tensioner front seat belts with load limiters </li></ul></ul>
    75. 75. ANCAP occupant safety ratings <ul><li>All Liberty & Outback 5 star ( 34.8 points) </li></ul><ul><li>All Impreza 5 star ( 34.66points) </li></ul><ul><li>All Forester 5 star ( 34.31 points) </li></ul><ul><li>All Tribeca 5 star ( 33.07 points) </li></ul>First manufacturer to achieve 5 star occupant ANCAP safety rating on all models across the range Australasian specification models tested locally
    76. 76. ANCAP Video
    77. 77. Genuine Accessories
    78. 78. Continued Accessories Carpet floor mats Rubber floor mats Mud flaps Head lamp protectors (non HID) Bonnet protectors Fog lamp protectors Rear step panels Cargo trays Security alarm Roof cross bars Roof pods Bike carriers Roof spoiler Boot spoilers x2 Waist spoiler Front grille Front spoiler Side skirts Rear skirt Ashtray Subwoofer Satellite navigation INSERT IMAGES
    79. 79. New Additions to the Accessory Range <ul><li>New Tow Bars – no longer require transmission oil cooler </li></ul><ul><li>Reverse Parking Sensors </li></ul><ul><li>Puddle Lamps </li></ul><ul><li>Weather shields </li></ul><ul><li>Media Hub </li></ul><ul><li>Bluetooth hands free phone connectivity </li></ul><ul><li>iPod and USB cables </li></ul>INSERT IMAGES
    80. 80. Outback Accessory Pack <ul><li>Carpet Mat Set </li></ul><ul><li>Mud Flap Set – Front </li></ul><ul><li>Rear Step Panel (Resin) </li></ul><ul><li>Cargo Tray – Low Dish (Black) </li></ul><ul><li>Roof Cross Bars </li></ul><ul><li>  </li></ul><ul><li>Pack Price Fitted $999.00 </li></ul><ul><li>Saving over normal fitted RRP $161.35 </li></ul>INSERT PHOTOS
    81. 81. Liberty Sedan Accessory Pack <ul><li>Carpet Mat Set </li></ul><ul><li>Mud Flap Set – Front </li></ul><ul><li>Mud Flap Set – Rear </li></ul><ul><li>Slimline Weather Shield </li></ul><ul><li>Cargo Tray – Low Dish (Black) </li></ul><ul><li>Pack Price Fitted $999.00 </li></ul><ul><li>Saving over normal fitted RRP $161.35 </li></ul>INSERT PHOTOS
    82. 82. Liberty Wagon Accessory Pack <ul><li>Carpet Mat Set </li></ul><ul><li>Mud Flap Set – Front </li></ul><ul><li>Mud Flap Set – Rear </li></ul><ul><li>Slimline Weather Shield </li></ul><ul><li>Cargo Tray – Low Dish (Black) </li></ul><ul><li>Rear Step Panel (Resin) </li></ul><ul><li>Pack Price Fitted $999.00 </li></ul><ul><li>Saving over normal fitted RRP $161.35 </li></ul>INSERT PHOTOS
    83. 83. Assessment

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