2011 Lrc Marketing Group Corporate Capabilities
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2011 Lrc Marketing Group Corporate Capabilities

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Printing & Imaging Presentation for LRC Marketing Group

Printing & Imaging Presentation for LRC Marketing Group

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2011 Lrc Marketing Group Corporate Capabilities Presentation Transcript

  • 1. Market for SuccessPresented by LRC Marketing Group
  • 2. Agenda Introduction Strategy Solutions ResultsTargeted Strategies. Integrated Solutions. Superior Results. LRC Marketing Group
  • 3. Introduction About LRC Marketing Group   LRC Marketing Group is dedicated to exceeding your expectations.   Since 2001, we have been in the business of implementing targeted strategies, integrated solutions and superior results.   Whether we are supporting a Fortune 500 company or start-up, our goal is the same – professional marketing services that yield results.   Listed below are just some of our most recent clients…Targeted Strategies. Integrated Solutions. Superior Results. LRC Marketing Group
  • 4. Introduction About LRC Marketing Group   LRC Marketing Group is committed to providing professional marketing strategies that directly improve your company’s bottom line.   How? By… –  Understanding or Creating Your Value Proposition –  Clearly Defining Your Target Market and Sales Process –  Developing Your Voice Through Your Marketing Message –  Implementing and Tracking Campaigns That Yield Results –  Presenting an approach that maximizes Market Development Funding from companies like HP, Kyocera CopyStar, Xerox, Muratec, Konica Minolta and moreTargeted Strategies. Integrated Solutions. Superior Results. LRC Marketing Group
  • 5. Introduction LRC Marketing Group Services   COMPANY BRANDING | Communicate your strategy and positioning to help drive your business forward. –  Brochures –  Stationary –  Product literature   BUSINESS TO BUSINESS MARKETING | Reach your target audience with your message today. –  Lists, direct mail & telemarketing campaigns –  Research, writing, design and campaign management on- and off-line   INTERNET MARKETING | Drive prospects and customers to your web site. –  Supplier Promotions, Rebates & Special Offers –  Product/Program information, links & custom web pages –  Internet Advertising i.e. Google Adwords –  Search Engine Optimization, XML Site Mapping –  Web Site Reporting i.e. Google Analytics   SALES SUPPORT | Provide your sales team with the tools they need to close the deal. –  First Appointment Presentations –  Case Studies –  Letter, Proposal TemplatesTargeted Strategies. Integrated Solutions. Superior Results. LRC Marketing Group
  • 6. Introduction Sample Materials Targeted Strategies. Integrated Solutions. Superior Results. LRC Marketing Group
  • 7. Strategy Understanding The Need Proposal/ Prospect Field Manage/ Prospecting Qualifying Presentation Sale Implementation Development Study of Findings Renew/Refine WHERE DO YOU NEED SUPPORT?   Determining your target market?   Reaching out to customers and prospects on a regular basis?   Preparing for easily avoided obstacles in the sales process?   Presenting your message in a clear, concise and consistent manner?   Communicating your message through various channels at once i.e. print, email, internet, telemarketing?   Tracking the effectiveness of marketing campaigns?   Creating templates for sales team i.e. letters, proposals, first appointment presentations, etc. Our mission is to provide clients the highest level of service, value, technology, creativity and flexibility from project concept to completion. We specialize in clear communications and superior execution to make your vision a reality.Targeted Strategies. Integrated Solutions. Superior Results. LRC Marketing Group
  • 8. Strategy Focusing on the Goal CREATING DEMAND   Target prospects in key industries   Target prospects that are within a specific size range   Target prospects that are within a specific geography   Target prospects in print, by phone and ultimately by email   Drive prospects to the web site for ecommerce opportunities EXPANDING & RETAINING CUSTOMER BASE   Upsell existing customers who are not taking advantage of all your services   Cross-sell existing customers that purchase a related product   Communicate with customers regularly to make them aware of your offerings, company news, point of differentiation and to thank them for their continued business with youTargeted Strategies. Integrated Solutions. Superior Results. LRC Marketing Group
  • 9. Strategy Taking Action Targeted Strategies. Integrated Solutions. Superior Results. LRC Marketing Group
  • 10. Strategy Taking Action SUPPLIER PROGRAMS   Marketing Development Funds   Co-op Funds   Portals with Marketing Materials/Media EXAMPLE:   HP Elite Partners generally receive $6500 in Marketing Subsidy Center funds to do direct mail and telemarketing programsLRC Marketing Group knows every quarterhow to raise funds,   Further, depending on equipment sales, HP Elite Partners alsoimplement campaigns, pass receive Marketing Development Funds for HP Approvedsupplier audits and submit Marketing Activities.claims on behalf of our   HP’s portals are loaded with campaigns ready to go.clients.Targeted Strategies. Integrated Solutions. Superior Results. LRC Marketing Group
  • 11. Solution LRC Marketing’s Monthly Marketing Blitz LRC Marketing’s Monthly Marketing Blitz is a customized marketing solution that enables customers and prospects to get your message no matter where they look…in print…by email…on the Internet… Even by phone for one flat fee. Here’s our simple 4 step customer acquisition and retention strategy: 1.  MONTHLY PRINT NEWSLETTER | Customized for your business. 3.  MONTHLY ENEWSLETTER | Created, distributed and managed in one place. Imagine implementing all 5.  MONTHLY WEB SITE UPDATES* | Mirrors newsletter content, expands on product. this every month for promotions and information, gives customers a reason to come back each month. virtually $0. Ask us how. 6.  SUPPLIER DIRECT MAIL & TELEMARKETING CAMPAIGNS | Drive new and/or existing business. Engage contacts one-on-one with a polished, yet urgent call-to-action. Tracking & Reporting: MONTHLY SUMMARY REPORT | Tracks marketing activity and results in one place MONTHLY CUSTOMER CALL LIST | Follow-up with customers who are getting your message.Targeted Strategies. Integrated Solutions. Superior Results. LRC Marketing Group
  • 12. Solution Example of Monthly Marketing Blitz Package Print Newsletter to Customers Web Site eNewsletter to Customers Direct Mail Post Card to ProspectsTargeted Strategies. Integrated Solutions. Superior Results. LRC Marketing Group
  • 13. Results Success Stories in the Printing & Imaging Industry   HP Elite Partner & Authorized Dealer for Kyocera Mita, Copystar, Samsung, Lexmark & Xerox – Cleveland, Ohio o  Targeted 2600 customers monthly and 2300 prospects quarterly o  23-28% open rate to monthly email campaign directed at customers o  Increased percentage of direct web traffic significantly – 76% in April 2009 o  100% coverage of marketing campaigns by supplier marketing & co-op funds   Authorized Dealer for HP, Konica Minolta, Copystar, Brother, Canon & Oki – Huntsville, Alabama o  Targeted 3300 customers monthly and 1000 prospects quarterly o  19-26% open rate to monthly email campaign directed at customers o  Increased web traffic each month with 46% from new visitors in April 2009 o  100% approval of marketing campaigns by HP MDF AUDIT TEAM   HP Elite Partner & Authorized Dealer for Copystar, Samsung, Xerox & Muratec – Washington, DC o  Targeted 1750 customers monthly and 1700 prospects quarterly o  26-30% open rate to monthly email campaign directed at customers o  100% coverage of marketing campaigns by supplier marketing & co-op fundsTargeted Strategies. Integrated Solutions. Superior Results. LRC Marketing Group
  • 14. Options Optional Services SUPPLIER MDF/COOP MANAGEMENT | Let us manage MDF/ Coop proposals, campaign central spending, audits and claim submissions for suppliers like HP, Kyocera Copystar, Xerox and more on your behalf. We’ll also keep a pulse on marketing materials, promotions and rebates. WEB SITE REPORTING & SEARCH ENGINE OPTIMIZATION | Drive Traffic. Monitor activity. A must have. SALES SUPPORT | Presentations, letter and proposal templates, case studies and more.Targeted Strategies. Integrated Solutions. Superior Results. LRC Marketing Group
  • 15. Market for Success The LRC Marketing Group Difference   Targeted Strategies   Integrated Solutions   Superior Results   Data-Driven Tracking & Reporting   Established relationships with key partners and design teams   Expertise in managing supplier MDF/ coop funds for low, or no cost, marketing solutions that work. We strive for customer independence. All materials, web-based tools and email management information is provided in a format that can be edited, updated or accessed by our clients at any time. We measure our success according to the impact that we have in driving your business forward.Targeted Strategies. Integrated Solutions. Superior Results. LRC Marketing Group
  • 16. Next Steps Questions? CONTACT INFORMATION Lisa Cassidy p: 201.560.3460 f: 866.404.2602 e: lisa@lrcmarketing.com www.lrcmarketing.comTargeted Strategies. Integrated Solutions. Superior Results. LRC Marketing Group