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LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker
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LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker

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Melissa Barker, Social Media Associate Editor for ThoroughlyModernMarketing.com, presents her best tips for leveraging LinkedIn.

Melissa Barker, Social Media Associate Editor for ThoroughlyModernMarketing.com, presents her best tips for leveraging LinkedIn.

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  • 1. Branding Yourself with LinkedIn
  • 2. Recruiting 92% of ALL Hiring Managers surveyed in 2011 used or plan to recruit via social media in 2012 Source: Wall Street JournalTHOROUGHLY MODERN MARKETING @Melissa_Barker
  • 3. Branding Yourself 101 Know Yourself • What do you want out of social media? 1. What do you want to be known for? • What digital assets do you have now? • What digital assets do you need AND want to have?THOROUGHLY MODERN MARKETING @Melissa_Barker
  • 4. Why LinkedIn? #1 Professional Social NetworkTHOROUGHLY MODERN MARKETING @Melissa_Barker
  • 5. Myths #1 LinkedIn is just an online resume. #2 I have a profile, but the site just doesn’t work! #3 If I scream loud enough, people will be enchanted by me.THOROUGHLY MODERN MARKETING @Melissa_Barker
  • 6. Optimizing Your Profile The best profile tells the story of “you” … who you are, what you’ve accomplished, and why it is of value to connect with you •Goal: Reach 100% profile completeness •Be sure to use keywordsTHOROUGHLY MODERN MARKETING @Melissa_Barker
  • 7. Wording Matters http://www.youtube.com/watch?v=3pD3Tos6i8o Man: “What did you do to my sign?” Lady: “I wrote the same, but different words.”THOROUGHLY MODERN MARKETING @Melissa_Barker
  • 8. How does this help me?THOROUGHLY MODERN MARKETING @Melissa_Barker
  • 9. Creating a Headline • Use Keywords • 120 Characters Available • Recommended Formula: Who I am | Value or Solution | Trust/CredibilityTHOROUGHLY MODERN MARKETING @Melissa_Barker
  • 10. Crafting a Summary BrevityTHOROUGHLY MODERN MARKETING @Melissa_Barker
  • 11. Link to Your Other Profiles • Have a Twitter account? • Have a blog? • Have a personal website? • Have a company website?THOROUGHLY MODERN MARKETING @Melissa_Barker
  • 12. Job Descriptions Example • A job listing for EACH title • Bulleted description of what YOU have doneTHOROUGHLY MODERN MARKETING @Melissa_Barker
  • 13. Get Recommendations • No limit • Enhances your credibility #1 Thing you can do to gain and personal brand credibility amongst potential employers. • Whom do I ask? - Former Coworkers - Customers • Asking for recommendations: - Click on “Ask for recommendations” below the position - Write a recommendation Source: JobviteTHOROUGHLY MODERN MARKETING @Melissa_Barker
  • 14. Recommendations Best Practices 1. Ask for Specific Recommendations 2. Don’t Ask Everyone 3. Never Ignore a Request 4. Be Thoughtful About How You Recommend 5. Please AND Thank YouTHOROUGHLY MODERN MARKETING @Melissa_Barker
  • 15. Create a Custom URL Which of these URLs would you rather use to drive business? www.linkedin.com/in/yourname OR http://www.linkedin.com/profile/view?id=2455719905&au 2EconlmTHOROUGHLY MODERN MARKETING @Melissa_Barker
  • 16. Profile Optimized… now what?THOROUGHLY MODERN MARKETING @Melissa_Barker
  • 17. #1 Company PagesTHOROUGHLY MODERN MARKETING @Melissa_Barker
  • 18. #2 Recommended JobsTHOROUGHLY MODERN MARKETING @Melissa_Barker
  • 19. #3 Upgraded Account • Job Seeker Three Levels • Basic, Seeker, Plus • Added Values - Job Seeker Badge - Who’s Viewed Your Profile - Webinar Access Example - Recruiters Message for Free - Priority Customer Service - Featured Applicant – Top of List (Varies for Levels) - Contact Anyone (InMail) - Company IntroductionsTHOROUGHLY MODERN MARKETING @Melissa_Barker
  • 20. Networking with GroupsTHOROUGHLY MODERN MARKETING @Melissa_Barker
  • 21. Selecting Groups 1. Activity 2. Group Size 3. Amount of Spam What is your goal? 3.Relevance 4.Position Emphasis 5.Company Size EmphasisTHOROUGHLY MODERN MARKETING @Melissa_Barker
  • 22. Join Groups • Join 2 or 3 to start • Search based on purpose and location • Participate daily - Target popular discussions • Connect with group membersTHOROUGHLY MODERN MARKETING @Melissa_Barker
  • 23. Keys to SuccessTHOROUGHLY MODERN MARKETING
  • 24. Make Networking a Habit “It isn’t what you know, it’s who you know.” •Add coworkers •Add friends and family •Add group members •Add other social media contacts •Become a LION [LinkedIn Open Networker]THOROUGHLY MODERN MARKETING @Melissa_Barker
  • 25. Personalize It 1. Greeting with their name 2. Where you know him/her from 3. WHY you want to connect 4. ClosingTHOROUGHLY MODERN MARKETING @Melissa_Barker
  • 26. Organize ItTHOROUGHLY MODERN MARKETING @Melissa_Barker
  • 27. Add Your Profile URL to… Email Signatures Business Cards Other Social Media ProfilesTHOROUGHLY MODERN MARKETING @Melissa_Barker
  • 28. Participate Daily Make it a Routine – 15 Minutes •Clear Your Inbox •Add People You Met (last 24 hrs) •Status Updates •GroupsTHOROUGHLY MODERN MARKETING @Melissa_Barker
  • 29. What is the secret to beingsuccessful at using social mediato create my brand?Consistent engagement.THOROUGHLY MODERN MARKETING @Melissa_Barker
  • 30. twitter: @TMMPDX website: TMMPDX.COM email: INFO@TMMPDX.COM (@Melissa_Barker)THOROUGHLY MODERN MARKETING

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