Blogs That Mean Business by Lisa Peyton
What I’ll be covering in this presentation: <ul><li>What:   Discuss definition of a blog. </li></ul><ul><li>Why:  The busi...
What  is a blog?  BLOG = WEBSITE <ul><li>Outdated  Webster’s Definition  - a web site that contains an online personal jou...
Why  Blog for your business? <ul><li>Increases traffic to your website via search engines, inbound links, RSS, etc. </li><...
How  do you build an optimized blog? <ul><li>Location:   Blog should live on your own domain NOT http://blog.yourbiz.com o...
How  do you build an optimized blog? <ul><li>Permalinks:  Clean URL structure.  http://www.lisapeyton.com/category/blog-op...
How  do you build an optimized blog?  Themes <ul><li>Default Wordpress Install </li></ul>
How  do you build an optimized blog?  Themes <ul><li>1000s of free customizable themes or templates available. </li></ul>
How  do you build an optimized blog?  Themes
How  do you build an optimized blog? Plugins <ul><li>1000s of modules adding functionality. Surveys, product reviews, ecom...
What now? Content Strategy <ul><li>Research:  Find out what your prospects are looking for and provide relevant content.  ...
What now? Attracting Visitors <ul><li>‘ Build it and they will come’ motto DOES NOT APPLY! </li></ul><ul><li>Current Custo...
What now? Attracting Visitors <ul><li>Social Media:   Integrate your blog with Twitter (Twitterfeed, Hootsuite), Facebook,...
Questions?
Resources/Tools <ul><li>http://ithemes.com/wordpress-versus-movable-type-the-smackdown-comparison/ </li></ul><ul><li>Linux...
Wordpress Plugin Links <ul><li>Headspace -  http://urbangiraffe.com/plugins/headspace2/ </li></ul><ul><li>Google Analytics...
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Blogs That Mean Business

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Blogs That Mean Business: Intro 101

Introduction on how a blog can benefit your business.

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Blogs That Mean Business

  1. 1. Blogs That Mean Business by Lisa Peyton
  2. 2. What I’ll be covering in this presentation: <ul><li>What: Discuss definition of a blog. </li></ul><ul><li>Why: The business benefits of an optimized blog strategy. </li></ul><ul><li>How: How to build an optimized blog. </li></ul><ul><li>Content Strategy: Publishing optimized content. </li></ul><ul><li>Attracting Visitors: Via Search, RSS, Social Media. </li></ul>
  3. 3. What is a blog? BLOG = WEBSITE <ul><li>Outdated Webster’s Definition - a web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer. </li></ul><ul><li>Wikipedia - A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. </li></ul><ul><li>Pages, posts, comments, images, videos, music, and audio or podcasts. </li></ul>
  4. 4. Why Blog for your business? <ul><li>Increases traffic to your website via search engines, inbound links, RSS, etc. </li></ul><ul><li>Provides platform to dialog with your customers </li></ul><ul><li>Share your knowledge and expertise </li></ul><ul><li>Provides value-added services for customers, via events calendars, product reviews, photo-sharing, etc. </li></ul><ul><li>Creates an online community </li></ul><ul><li>Very affordable, most blogging platforms are free </li></ul><ul><li>Easy content management system </li></ul>
  5. 5. How do you build an optimized blog? <ul><li>Location: Blog should live on your own domain NOT http://blog.yourbiz.com or http:yourbiz.wordpress.com </li></ul><ul><li>URL: http://www.yourbiz.com/blog or blog.yourbiz.com </li></ul><ul><li>Hosting: Best to use Linux OS instead of Windows OS on server. More stable and pretty permalinks. </li></ul>
  6. 6. How do you build an optimized blog? <ul><li>Permalinks: Clean URL structure. http://www.lisapeyton.com/category/blog-optimization/ vs. http://www.lisapeyton.com/category/?p=234 </li></ul><ul><li>Platform: Wordpress or Moveable Type. Both are free, easy to install and widely supported. I have used Wordpress examples for this presentation. </li></ul>
  7. 7. How do you build an optimized blog? Themes <ul><li>Default Wordpress Install </li></ul>
  8. 8. How do you build an optimized blog? Themes <ul><li>1000s of free customizable themes or templates available. </li></ul>
  9. 9. How do you build an optimized blog? Themes
  10. 10. How do you build an optimized blog? Plugins <ul><li>1000s of modules adding functionality. Surveys, product reviews, ecommerce, reader polls, etc. </li></ul><ul><li>Headspace, SEO plugin extraordinaire </li></ul><ul><li>Google Analytics for Wordpress </li></ul><ul><li>Google Sitemaps Generator for Wordpress </li></ul><ul><li>Sociable, Easy social bookmarking tool for posts </li></ul>
  11. 11. What now? Content Strategy <ul><li>Research: Find out what your prospects are looking for and provide relevant content. Keyword research (Google AdWords Keyword Tool) is essential for an optimized blog. </li></ul><ul><li>Categories: Fill pages, categories, titles, copy with relevant keywords. </li></ul><ul><li>Compelling Content: Publish valuable content for your customers frequently and consistently. </li></ul>
  12. 12. What now? Attracting Visitors <ul><li>‘ Build it and they will come’ motto DOES NOT APPLY! </li></ul><ul><li>Current Customers: Promote blog to current client base. Offer valuable content that keeps them coming back. Monthly or weekly top 10 lists, etc. </li></ul><ul><li>RSS Syndication: Use Feedburner’s tools to Publicize (PingShot, Email Subscriptions), Optimize (SmartFeed)and perhaps Monetize (AdSense) your feed. </li></ul>
  13. 13. What now? Attracting Visitors <ul><li>Social Media: Integrate your blog with Twitter (Twitterfeed, Hootsuite), Facebook, LinkedIn. Add your blog’s feed to your profile or page. Add a link to your social media profiles in the sidebar of your blog. </li></ul><ul><li>Social Bookmarking: Share your published content via Reddit, Digg, Delicious, StumbleUpon etc. (Onlywire) </li></ul><ul><li>Search Engines: Optimized posts are quickly indexed by Google, eventually providing targeted traffic to your blog/website. </li></ul>
  14. 14. Questions?
  15. 15. Resources/Tools <ul><li>http://ithemes.com/wordpress-versus-movable-type-the-smackdown-comparison/ </li></ul><ul><li>Linux vs. Windows OS: http://wordpress.org/support/topic/196995 </li></ul><ul><li>Onlywire Auto-synidcation Service - http://www.onlywire.com/ </li></ul><ul><li>Twitterfeed - http://twitterfeed.com/ </li></ul><ul><li>Hootsuite Twitter Tool - http://hootsuite.com </li></ul><ul><li>Feedburner - www.feedburner.com/ </li></ul><ul><li>Google Keyword Tool - https://adwords.google.com/select/KeywordToolExternal </li></ul>
  16. 16. Wordpress Plugin Links <ul><li>Headspace - http://urbangiraffe.com/plugins/headspace2/ </li></ul><ul><li>Google Analytics - http://yoast.com/wordpress/google-analytics/ </li></ul><ul><li>Google Sitemap Generator - http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/ </li></ul><ul><li>Sociable - http://wordpress.org/extend/plugins/sociable/ </li></ul>
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