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Inspire u~massage marketing like the big box marketers
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Inspire u~massage marketing like the big box marketers

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Marketing like the Bog Box marketers for massage therapists. Find out how you can keep the Holiday Revenue coming in after the New Year! Angie Patrick, Director of Corporate Sales & Business …

Marketing like the Bog Box marketers for massage therapists. Find out how you can keep the Holiday Revenue coming in after the New Year! Angie Patrick, Director of Corporate Sales & Business Development Scrip Companies / Massage Warehouse will be giving us holiday tips for filling your business stockings all thru the year!

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Transcript

  • 1. Inspire U Webinar Series Presented by the Center for Compassionate Touch LLCwww.compassionate-touch.org
  • 2. Making Professional Choices Thinking Like a “Big Box” Marketer Presented By: Angie Patrick Director of Business Development and Corporate Sales apatrick@massagewarehouse.comwww.compassionate-touch.org
  • 3. “ Big Box” Retailing is an Art FormThese folks have it down PAT!• They can make you desire items on special• Make you think you need things,•And make you impulsively purchase things you did noteven know you needed.
  • 4. Number One “TAKE AWAY”:EMOTION DRIVES SALESRetailers drive your emotions even when you think youmay be impervious to their blatant marketing….But it is the subtleties that get you to have a need to buy.The “in your face” stuff is there to distract you while thesmaller details are what drives your need or compulsionto buy a product.Let me share with you a story about how emotion candrive you to buy, even when you aren’t in the market forthe items you’ve purchased.
  • 5. Which One of These ThingsJust Doesn’t Belong Here?
  • 6. Number Two “TAKE AWAY”:SUGGESTIVE SELLING IS POWERFUL, EVEN WHEN IT IS PASSIVE! 1. Placement of retail items in your practice can assist you in fluid sales , even when you do not say a word. 2. Signage is important as they work as a silent salesman for your goods and services. 3. Feelings sell…Sell Relaxation, Sell Peace of mind, Sell Health, Sell Wellness… But focus on the emotion, or how the product or service will make the client FEEL.
  • 7. Since When Did Greeting Cards Become a Status Symbol?When You Care Enough to Send the Very Best
  • 8. Number Three “ TAKE AWAY”:No One Wants to Feel LAME.1. No One wants to be the one who forgot a birthday, and then look as if they sent just anything as an afterthought.2. Presentation and Exclusivity make a statement in our society about how much you thought about the gift, product, service etc.3. Although it is not pretty, many equate “exclusivity” and “scarcity” with self worth. Big Box Retailers KNOW THIS.
  • 9. Becoming a Loyal CustomerBased on Emotion and Benefit
  • 10. Number Four “TAKE AWAY”: Offer Special Perks to FREQUENT FLYERS! 1. Capture your client data so you can reach out to them on a regular basis to remind them of special occasions. 2. Offer items for frequent clients that provides a free___________ with five massages. 3. Offer “exclusive event and sales PREVIEWS” offers for those who join your loyalty list. 4. Offer “free” item with a treatment add on. 5: Offer discounts on upgrades for those in your loyalty program.
  • 11. Make your client feel good about their buying decisions,and create a feeling of wellbeing and savvy, then gather data and create a loyalty club, and you have a client, hook , line and sinker.
  • 12. Christmas and Valentines DayCan and DO live Side by Side on Planet Retail.
  • 13. Number Five “TAKE AWAY”:Physics Laws of Space and Time DoNot Apply to Retail and Marketing.1. Planning and marketing for holidays well in advance of the event can gain your greater exposure for your marketing strategies for holidays.2. Christmas sometimes IS in July…3. October: Tis the Season to Be Jolly…4. December : Great time for Valentines!5. January: Great time to tell folks how to spend their Tax return dollars!
  • 14. Smiley Face Dude Said It Was Ok…Here I Go Being Emotional Again… =)
  • 15. Prize Giveaway!www.compassionate-touch.org
  • 16. Essential and Professional Caregiver Kits These Caregiver Kits are a collaborative creation of: Center for Compassionate Touch LLC www.compassionate-touch.org Bon Vital www.bonvital.com Massage Warehouse www.massagewarehouse.com PROFESSIONAL MASSAGE THERAPY & SPA PRODUCTSwww.massagewarehouse.com/products/professional-caregiver-package/
  • 17. About the Presenter Angie Patrick has been active in the massage industry for over a decade. She currently holds the position of Director of Business Development and Corporate Sales for Scrip Companies, Massage Warehouse.Angie’s Industry Achievements Include: •Certified Reflexologist / Reiki Practitioner • Organizer of SANCTUARY, a philanthropic event raising funds and awareness for Massage Therapy Research •Creator of The MASSAGE SCHOOL MAKEOVER • Columnist for MASSAGE TODAY, Business Building Blocks •Partner in the AMERICAN MASSAGE CONFERENCE •Performance Health / Massage Therapy Foundation 2010 Humanitarian Award Recipient •World Massage Festival 2010 Founders Award Recipient
  • 18. Lisa Parenteau,NCTMB, LMT Ann Catlin, NCTMB, LMT, OTRMarketing and Training Consultant Owner and Director,Center for Compassionate Touch LLC Center for Compassionate Touch LLClisa@compassionate-touch.org ann@compassionate-touch.org617-797-7990 417-844-8514