Inspire u Optimizing Your FaceBook Presence with stephanie beck


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With over 1 million active users every month on Facebook how do you justify dedicating time utilizing this marketing tool and not feel as though you are wasting your time? You want to use this FREE database of customers and potential customers- but how do you connect with them or even find your IDEAL target market? Learn the basics and what to avoid so you can start utilizing this fascinating and effective marketing tool today!

Stephanie Beck owner of SRB Solutions has been working for over 10 years in Sales & Marketing as a Massage & Spa Industry Professional for the top name companies including Biotone, Scrip Companies and Bon Vital, Inc. In January 2011 she and her husband launched SRB Solutions, an online marketing and social media consulting business utilizing her skills for the Massage, Spa, Chiropractic and Wellness industries. Stephanie has served as a published guest columnist for Dynamic Chiropractic Practice Insights, Massage Today and Marketing Matters. She also is a contributor for the Women In Business Bodywork Blog.

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Inspire u Optimizing Your FaceBook Presence with stephanie beck

  1. 1. Inspire U Webinar Series Presented by the Center for Compassionate Touch LLC Monday, January 23,
  2. 2. The New Way to Optimize yourFacebook PresenceHow to NOT Waste YourTime On Facebook
  3. 3. What you will learn} Understand the purpose of Facebook} Define the different accounts} How to utilize them for your purpose
  4. 4. Why should I use it?} Since its conception in 2004 Facebook now has over 1 billion active users.} Free access to a HUGE database} Fast track your contents through inexpensive advertising
  5. 5. Facebook} Social Networking website} Looking to reconnect with people you have lost touch with} Use photos, videos, and content and make new friends with other people} More and more being used by businesses to connect with new customers
  6. 6. Three Types of Accounts} Profiles + Friends} Pages + Fans} Groups + Members
  7. 7. Profiles} Starting point for everyone} Can only have One account} Is about you!
  8. 8. Pages vs. Groups Pages Groups Ø Like Minded IndividualsØ Designed for self- Ø Can be organized around promotion your business, product orØ Mini- storefront or mini- a community site Ø Provide something ofØ 80% business 20% personal valueØ Remember you are always Ø Not a place to market speaking 1 on 1 never to a aggressively. Strictly a multiple people with your forum to get advice, content share thoughts and educate
  9. 9. 56% consumers said they are more likely to recommend a brand to a friend after becoming a fan!50% of people like a Facebook page because they are a customer or they want to receive a special discount or promotion.
  10. 10. Do you have an easy,automated way to follow upwith them over time?
  11. 11. Whether you know it or not, your prospects & customers are using videos, articles, andreviews on Facebook tolearn, connect and make buying decisions
  12. 12. Good News: Only 26% of small businesses have invested any time or effort in their Facebook Page
  13. 13. Get out there & get found But it’s not “Set and Forget.” You need to stay Fresh
  14. 14. Get out there & get found There’s a “Sell by” date on almost every piece of information out there
  15. 15. Get out there & get found If you’re not delivering something new on a regular basis, you’re going to get knocked off the shelf by someone else
  16. 16. What we have covered} Understand the purpose of Facebook} Define the different accounts} How to utilize them for your purpose} Best way to optimize your Page
  17. 17. Q&AThank you for your time. Contact us: Like us on Facebook for more continued support.
  18. 18. Join us for our next Inspire U Monday March 5, 2012 @ 8pm EST We’ll be joined by Ariana Vincent of the Ariana InstituteOnline Continuing Education: Increase Knowledge, ExpandMarketability and Obtain CEUs
  19. 19. Lisa Parenteau, BA, LMTAnn Catlin, NCTMB, LMT, OTR Marketing and Training ConsultantOwner and Director, Center for Compassionate Touch LLCCenter for Compassionate Touch LLC 617-797-7990417-844-8514