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Inspire u featuring allissa haines~marketing with personality
 

Inspire u featuring allissa haines~marketing with personality

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The Center for Compassionate Touch presents another Inspired U webinar~featuring Allissa Haines, creator of Writing a Blue Streak, a blog for massage therapists discussing business and ethics in the ...

The Center for Compassionate Touch presents another Inspired U webinar~featuring Allissa Haines, creator of Writing a Blue Streak, a blog for massage therapists discussing business and ethics in the bodywork industry

Marketing is most effective when your message is a true reflection of you and why you love your work. Enthusiasm is magnetic and passion is a powerful storytelling tool. Interacting with potential clients doesn't have to be a smarmy experience that leaves you feeling like a shyster. Genuine marketing is about sharing your message with people whose lives could be improved by the service you provide.
~Learn how to build on your strengths and grow a clientele you truly connect with and enjoy!
Allissa Haines graduated from massage school in 2005 and started a small, general practice. Her clients include desk jockeys, high school athletes, weekend warriors, and the occasional kid on the autistic spectrum.

Allissa created Writing a Blue Streak, a blog for massage therapists discussing business and ethics in the bodywork industry. She is also a contributor to the Massage Learning Network a user-friendly and Comprehensive Massage Education Resource launching in the fall of 2011. Allissa is a member of both the AMTA and the ABMP, and enjoys coffee in large quantities.

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Inspire u featuring allissa haines~marketing with personality Inspire u featuring allissa haines~marketing with personality Presentation Transcript

  • Inspire U Webinar Series Presented by the Center for Compassionate Touch LLC wednesday, june 8, 2011www.compassionate-touch.org
  • Marketing with personalityfinding your voice and building relationships.Allissa Haines, Writingabluestreak.com
  • What is marketing?✤ Telling the world what you do, and why they would want to receive what you’re giving.✤ Authentically connecting with the community you want to serve. Brooke Thomas, www.practiceabundancecourse.com
  • Typical Methods✤ Handing out business cards to everyone you meet.✤ Attend networking events, join Chamber of Commerce, BNI, etc.✤ Building a website, flyers, letters to other wellness providers, donate gift certificates for raffles.
  • Why (sometimes) typical methodsdon’t work✤ Not comfortable enough to be effective in that environment
  • Why (sometimes)typical methodsdon’t work✤ Not targeted to an individual’s needs
  • Change the ‘typical methods’ towork for you.✤ What do you like to do?✤ What things do you do that will help you connect with and understand certain needs?✤ Hobbies? Sports? Community groups?
  • Be truly interestED✤ Connect with a client by learning about their interests & needs✤ Fake interest vs genuine interest
  • Be interestING✤ Tell the story of why you do this work✤ Let your clients know who you are. In real life.
  • Ways to let the YOUshine through✤ Put personal bits in a newsletter ✤ book list ✤ achievements ✤ celebrations ✤ adventures
  • Ways to let you shine through✤ How you decorate your workspace
  • Boundaries & Professionalism✤ Be yourself...unless ✤ You’re a jerk ✤ You’re a flirt ✤ You’ve got a guilt complex ✤ You’re a pushover with your schedule
  • Go be yourself!✤ Marketing = connecting with people, who could become clients✤ Adjust marketing ideas so they work for you and your personality✤ Be interestED and interestING
  • Go be yourself✤ Let YOU shine
  • Join us for our next Inspire U Monday July 25, 2011 @ 8pm EST We’ll be joined by Cynthia Loving of Loving Scents~ www.lovingscents.com Cynthia will share her knowledge of aromatherapy in a webinar entitled“Aromatherapy for Special Populations~ How we can safely and effectively use essential oils for many populations~not only for those in later life stages, but also for those with other life challenges’
  • Ann Catlin, NCTMB, LMT, OTR Lisa Parenteau, BA, LMTOwner and Director, Marketing and Training ConsultantCenter for Compassionate Touch LLC Center for Compassionate Touch LLCann@compassionate-touch.org lisa@compassionate-touch.org417-844-8514 617-797-7990