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What I do for my customers to get their home sold!!

What I do for my customers to get their home sold!!

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  • I look forward to meeting with you to go over the results of the Competitive Market Analysis. I think you will agree that price is not going to matter if you don’t feel that my company and I are going to provide the service and results you seek. I’d like to take a few minutes to show you why you should let CENTURY 21 Access America help you get your house sold.

Marketing Plan Marketing Plan Presentation Transcript

  • My Real Estate Services Marketing Proposal Presented by: Lisa O’Connell CENTURY 21 Access America 117 North Main Street Southington, Ct. 06489 Prepared for: You! Property to be marketed: Your Property
  • My Professional Experience
    • Member of the National Association of REALTORS
    • Member of the Connecticut Association of REALTORS
    • Member of the Hartford Board of REALTORS
    • Member of the Connecticut Cooperative MLS
    • REALTOR with CENTURY 21 Internationally, 8,400 offices in the World, 4,200 Offices in the USA
    • REALTOR with CENTURY 21 of Connecticut, 76 Offices in CT.
    • Team Member of the Largest Most Productive Century 21 Office in All of Connecticut
    Page
  • CENTURY 21 Access America View slide
  • CENTURY 21 ® Access America
    • My company’s strengths
      • 20 Years of experience with Strong Leadership that shows
      • Cutting Edge Systems have made us a leader in our market place
      • Over 100 Agents in the Southington & Meriden Offices
    • My company’s awards & recognition
      • We have the Number One, Top Producing Office for C21 in the State!
      • We have been the Most Successful, Top Producing Firm in the State since 2002
    • Strength of the CENTURY 21 brand
      • Millward-Brown results
      • CENTURY 21 ® continues to be the most recognized name in real estate*
      • Not only the most recognized but NOBODY in the World sells more homes than CENTURY 21. No One does more referrals, 8,400 Office, 143,000 agents.
      • CGRN/worldwide Referral Network in addition to the CENTURY 21 network we have REALOGY which uses the referral network of all brands in the REALOGY network.
    Page *Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization. View slide
  • Our Offices Under Regional President Beverly A. Peterson
  • Meriden, CT Office 477 South Broad Street Meriden, CT  06450 Phone: 203- 634-1876 Toll Free :1-800-525-7793 Fax: 203-237-4142 Southington, CT Office 117 North Main Street Southington, CT  06489 Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 860-276-8032 C21 Access America Career Development Center 143 North Main Street Phone: 860-378-1456 Toll Free :1-800-525-7793 Fax: 860-276-0369 Offices Under Regional President Beverly A. Peterson The Real Estate Development Center Pre-License School 143 North Main Street Phone: 860-378-1479 Fax : 860-276-0369 Access America Call Center Customer Service 411 143 North Main Street Phone: 860-621-8378 Fax : 860-276-0369 Transaction Management Center Online 143 North Main Street Phone: 860-378-1479 Fax : 860-276-0369
  • Southington, CT Office 117 North Main Street Southington, CT  06489 Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 860-276-8032 Southington Lisa O’Connell with Ralph Williams Coach and Consultant Beverly A. Peterson Regional President Century 21 Access America
  • Meriden, CT Office 477 South Broad Street Meriden, CT  06450 Phone: 203- 634-1876 Toll Free :1-800-525-7793 Fax: 203-237-4142 Meriden Kelly Peterson Coach, Recruiter, and Manager of the Meriden Office The Management Team with Consultant & Coach Ralph Williams
  • The Training Center 143 North Main Street Southington, CT  06489 Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 860-276-0369 The Career Development Center Sessions with Ralph Williams at the Career Development Training Center
    • In Addition to New Agent Training Under Regional President Beverly Peterson, The Training Center In Southington Offers Experienced Agent Coaching and Training in:
    • New Construction
    • Advanced CMA workshops for target marketing and statistics
    • Technology including Social Networking
    • Online Slide Show Presentations
    • Foreclosures purchasing at Auctions
    • Sales Technique Workshops & and MORE!
    Jodi Tussing Regional Career Coach and Training Center Manager
  • CENTURY 21 Access America ® Transaction Management Center
    • Entire transaction is coordinated from day one
    • One single contact – Monday through Friday, 9:00am to 5:00pm
    • Transaction Manager is a licensed Real Estate Agent and truly understands the financing application and approval process
    • Buyers and sellers receive clear, step by step instructions to ensure a smooth and timely closing
    • Access your sale or purchase with your own secure ID via the web, 24 hours a day, seven days a week, 365 days a year
    • Communicate with all parties of your transaction through one consolidated messaging center via fax, text to voice messaging and e-mails
    • View posted documents such as Contracts, Disclosures, MLS printouts, Amendments, Extensions, Contact Sheets, etc
    • Continued access to file once it has become a closing for years
    • Allows you to be an active participant in your transaction
  • A History of Proven Results Not only were we the # 1 Century 21 Office in Connecticut in 2008, we were the only CENTURY 21 office to receive the Centurion Award! Page
  • Bridgeport, CT Office 3850 Main Street Bridgeport, CT  06606 Map It with Google Maps Phone: 203-374-9451 Toll Free : 1-800-722-0187 Fax: 203-374-9706 Access America Offices Meriden, CT Office 477 South Broad Street Meriden, CT  06450 Map It with Google Maps Phone: 203- 634-1876 Toll Free :1-800-525-7793 Fax: 203-237-4142 Branford, CT Office 265 East Main Street Branford, CT  06405 Map It with Google Maps Phone: 203-481-7247 Toll Free : 1-800-289-2100 Fax: 203-481-4075   Southington, CT Office 117 North Main Street Southington, CT  06489 Map It with Google Maps Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 860-276-8032 Watertown, CT Office 429 Main Street Watertown, CT  06795 Map It with Google Maps Phone: 860-274-8200 Toll Free :1-800-240-2952 Fax: 860-274-0382 Stamford, CT Office 27 Strawberry Hill Avenue Stamford, CT  06902 Map It with Google Maps Phone: 203-326-3399 Toll Free :1-800-243-5295 Fax: 203-326-3388 Wethersfield, CT Office 449 Silas Deane Highway Wethersfield, CT  06109 Map It with Google Maps Phone: 860-263-2121 Toll Free :1-800-343-2166 Fax: 860-263-2144 Wolcott, CT Office 246 Wolcott Road Wolcott , CT  06716 Map It with Google Maps Phone: 203-879-2339 Toll Free :1-800-240-2952 Fax: 203-879-2102 East Greenwich, RI Office 387 Main Street East Greenwich, RI  02818 Map It with Google Maps Phone: 401-885-6260 Toll Free : 1-800-818-2100 Fax: 401-885-5360 Coventry, RI Office 1025 Tiogue Avenue Coventry, RI  02816 Map It with Google Maps Phone: 401-828-2100 Toll Free : 1-800-343-0227 Fax: 401-821-5889 Newport, RI Office 640 Thames Street Newport, RI  02840 Map It with Google Maps Phone: 401-849-9192 Toll Free : 1-800-876-2429 Fax: 401-849-5871
  • The Value of working with a REALTOR
    • 85% of sellers used a broker or agent to sell their home*
    • 76% of sellers placed their home on the Internet with the assistance of a real estate agent*
    • My mission statement
      • “ I strive to make the sale of your home and all of the associated activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”.
    Page The value and importance of real estate professionals has not changed! *2007 NAR Profile of Home Buyers and Sellers
  • Get More with CENTURY 21®
    • Standard Services
    • Multiple Listing Service
    • Local Advertising
    • Yard Sign
    • Agent and Office Preview
    • Open House
    • Required Property Disclosures
    • Competitive Market Analysis
    • Featured on National Website
    • Customized Services
    • National Advertising
    • Global Referral Network
    • Seller Service Pledge
    • Quality Service Survey
    • Other Internet Websites
    Page
  • CENTURY 21 ® : The Gold Standard
    • We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance.
    • What does “ The Gold Standard ” mean to you?
    • Gold is symbolic of three positive and distinct values
    • Great financial value = Getting the best price for your home
    • High performance achievement = Best trained associates
    • Insightful wisdom = Your neighborhood specialist
    • I am your “Professional Champion”.
    Page
  • Page Most Recognized Name in Real Estate Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
    • Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.”
    • Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor trailing by a substantial 14 percentage points .
    Q “Which of these agencies , if any, is the most recognized name in real estate?”
  • Marketing Plan
    • Send “Just Listed “postcards highlighting your home to local area residents.
    • Advertise and hold agent/broker and buyer open houses.
    • List your property on our company website, which boasts the only Google powered search by key word in addition to field searching, Mapping Features, Trulia & Zillow integreation to help the buyer realize the value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home .
    • Internet marketing
      • REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text,
      • We have banners placed on TRULIA featuring our listings as advertising
      • Trulia - Openhouse.com - Hotpads.com
      • Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com
      • Homescape - New York Times.com - Google.com
      • Courant.com - ListHub.com - aol.com
      • Cyberhomes.com -oodle.com - homefinder.com
      • Frontdoor.com -yahoo.com - backpage.com
      • … . And more
    • Send out electronic notices about your home i.e., eNewsletters and eCards.
    • Provide local advertising
    • Leverage the CENTURY 21® Global Referral Network to access leads from around the world.
  • Marketing Plan, Continued
    • Place colorful flyers or brochures describing your home for all agents to give their clients as they come through
    • Other unique marketing techniques for your property.
      • Enhanced listing display on Realtor.com site to make your property stand out
      • Video/virtual tour on YouTube.com, MySpace.com, LiveVideo.com
      • Offer a Home Warranty program
      • Offer special Century 21 Access America Mortgage financing options
      • Transaction Management Online
      • Feature your property on my personal website and blogs
      • Place property on Craig’s List and other online classified websites for maximum exposure
  • Targeted Local Marketing
    • Open Houses – Actively promote open house showings for Brokers and Buyers
    • Direct Mail – Just Listed cards, Open House cards and other targeted mailings
    • E-Greetings – Online greeting cards directed to potential buyers
    • Local Advertising
    • MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers
    • Internet – Century21.com allows internet users to get information and photos of your home
    • Courant.com
    • Openhouses.com
    • Trulia.com- just to name a few
    Page
  • 2009 Online Marketing continued Page
    • Strategically publish creative banners that increase traffic and listing exposure on Century21.com.
    • CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry.
    • Online media is optimized to drive leads and response from consumers on your property.
    • Automated email communications to buyers interested in your property
    • Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.
  • Additional exposure for your property through LISTHUB Page
  • Additional exposure for your property
    • Century21.com
    • Google TM Real Estate
    • Trulia.com
    • Aol.com
    • Zillow.com
    • Yahoo! Real Estate
    • LandAndFarm.com
    • Openhouse.com
    • Cyberhomes.com
    • HGTV Frontdoor.com
    • Homescape.com
    • ERA.com
    • Coldwell Banker.com
    • BHGrealestate.com
    • Other Possibilities…
    • Wall Street Journal (Fine Homes)
    • LakehomesUSA.com,
    • RiverhomesUSA.com
    • OceanhomesUSA.com
    • Cityfeet.com (commercial)
    • Loopnet.com (commercial)
    • Realtor.com,
    • CraigsList.org
    • YouTube.com
    • Etc.
    Page
  • CENTURY 21® National Advertising
    • Multi-million dollar national advertising campaigns
    • Print, Internet and radio
    • Targeted advertising for Specialty Markets
    Page
  • CENTURY 21 ® Global Reach
    • Worldwide presence
    • Century21.com international links and websites
    • CENTURY 21 ® Global Referral Network
    • Significant buyer opportunities - with over 8,000 offices and 140,000 sales associates worldwide
    • Additional buyer opportunities - with the CENTURY 21 ® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads
    Page
  • Referral Services
    • World’s largest referral network (based on the number of offices worldwide) brings you:
      • More buyer opportunities for your property
        • With over 8,000 offices and 140,000 sales associates worldwide
        • CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe
    Page
  • Home Buyers
    • 84% of all home buyers used the Internet as a tool when searching for a home*
    • 84% of recent home buyers found photos “very useful”*
    • 60% said the same about virtual tours*
    • There are over 200 million users of the Internet in the USA**
      • 29% of home buyers first learned about the home they purchased using the Internet*
      • 84% of first time home buyers used the internet as an information source in the home buying process*
    Page *2007 NAR Profile of Home Buyers and Sellers **Nielsen-Net Raings.com
  • Selling Your Home with the Help of Century21.com
    • The Century21.com web site averages more than 2 million visits per month
    • Consumer Leads
    • Property Listings
    • Registered Users
    • Top Search Engine partnerships; Google, Trulia and Yahoo
    Page
  • The Search Areas on Century21.com
    • Century21.com is a consumer’s home buying and selling information gateway
    • The easy to navigate menu bar allows consumers to identify exactly what they’re looking for
    • The site serves as a real estate resource library for consumers
    • Property Search
      • Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria
      • Aerial views allow users to explore the property yard, street and neighborhood
    Page
  • Online Marketing Tools that help us Sell Your Property Page
    • Slide Shows & Virtual Tours
      • Visually highlight the best features of your home; automatically created when you have 6 or more pictures
    • Neighborhood Profiles
      • Important information about this and other neighborhoods
    • Mortgage
      • Calculator s and financing information
    Slide Show
  • Your Listing on Century21.com Page
    • Up to 20 listing Photos can be included
    • Detailed property descriptions (English and Spanish)
    • Floor Plans
    • Slide Show
    • Virtual Tours
    • Open House schedule
    • CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes
  • A custom Slide Show to Showcase Your Property Page
    • This is what the consumer sees on Century21.com
    • Slide Shows are automatically created when you have 6 or more photos of the property
    • 98% of prospective Buyers feel property photos are useful in their home search*
    * 2007 NAR Profile of Home Buyers and Sellers
  • Competitive Market Analysis Establishing the perfect price for your home!
    • Recent Sales
    • Current Listings
    • Under Contract
    • Expired Listings
    Page
    • How do you stack up against the competition?
    • What will help your property sell faster?
    • How much will you have after closing?
  • We’re with you every step of the way
    • CENTURY 21 Connections®
    • The CENTURY 21 Local Connections® program offers you convenient, cost-saving products and services that simplify your home buying, selling and ownership experience.
    • To search for money saving coupons and discounts, visit: http://www.century21.com/learn/connections/
    • Home Warranty
    • The CENTURY 21® Home Protection Plan offers home sellers and buyers protection against costly, unexpected repair bills that may occur after closing.
    • Financing
    • Northern States Mortgage , with it’s ‘BEST RATE GUARANTEE’
    • Transaction Management Online
    • From deposit to close, your transaction will be monitored online, by you, your agent, your legal council, and your mortgage company.
    • Home Owners Insurance
    • SCM Insurance , part of the one Stop Shop experience you can choose, to compare the best rates and best services in the industry.
    Page
  • Seller Service Pledge – My Personal Commitment
    • 21 points of differentiation
      • Commitment to service
      • Agreement between you, the seller and my CENTURY 21® office.
    Page
  • Quality Service
    • I strive to provide outstanding service to our clients
    • My clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group
    • Consistent monitoring of service in order to assure highest level of quality.
    Page
  • Put me to work for you! CENTURY 21: The Gold Standard. Page
  • Thank you! Page Lisa O’Connell CENTURY 21 Access America 117 North Main Street 860-593-8976 cell [email_address]