5 ways to supercharge your website

5 ways to supercharge your website Lisa Wood Metanym Web Design

Web users are like sharks: they keep moving... 1. Web users scan

1. Web users scan Web users SCAN content they don't read it looking for something... anything... that grabs their attention!

2. The New F-plan! Web users scan in an F pattern

2. The New F-plan! starting Start here Scan across top Move down Pick out juicy headlines Web users scan in an F pattern

2. The New F-plan!

3. Call to Action What do you want your visitors to do?

3. Call to Action Provide a Highly Visible 'Call to Action' Tell them what you want them to do Even SHARKS respond better to deadlines!

4. Powerful Headlines Make your headlines juicy Grab their attention and ‘force’ them to read on

4. Powerful Headlines Your website should provide solutions

5. Hypnotic content
Every word of your web content should:
further involve the visitor
make them want to know more
helping them understand why they should listen to YOU
Your web content should focus primarily on the benefits for your visitor – whether they sign up for your freebie or buy your solution

Try this on your own website...
Look at your own site on a normal size screen
Sit back
Squint your eyes and look at the page
What do you see? Do you see your logo, menu bar, headline?
Keep squinting and find the most important call to action
Can you see it?
Does it stand out?
Does it make you want to take action?
Check your own website

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5 ways to supercharge your website

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