5 ways to supercharge your website Lisa Wood  Metanym Web Design
Web users are like sharks:  they keep moving... 1.  Web users scan
1.  Web users scan Web users  SCAN  content they don't read it  looking for something... anything... that grabs their   at...
2.  The New F-plan!  Web users scan in an F pattern
2.  The New F-plan! starting Start here Scan across top Move down  Pick out juicy headlines Web users scan in an F pattern
2.  The New F-plan!
3.  Call to Action What do you want your visitors to do?
3.  Call to Action Provide a Highly Visible 'Call to Action' Tell them what you want them to do Even SHARKS respond better...
4.  Powerful Headlines Make your headlines juicy  Grab their attention and ‘force’ them to read on
4.  Powerful Headlines Your website should provide solutions
5.  Hypnotic content <ul><li>Every word of your web content should: </li></ul><ul><li>further involve the visitor </li></u...
Try this on your own website... <ul><li>Look at your own site on a normal size screen </li></ul><ul><li>Sit back </li></ul...
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5 ways to supercharge your website

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You often have less than 5 seconds to grab your visitors attention when they land on your website. These tips will help Supercharge your web content

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Transcript of "5 ways to supercharge your website"

  1. 1. 5 ways to supercharge your website Lisa Wood Metanym Web Design
  2. 2. Web users are like sharks: they keep moving... 1. Web users scan
  3. 3. 1. Web users scan Web users SCAN content they don't read it looking for something... anything... that grabs their attention!
  4. 4. 2. The New F-plan! Web users scan in an F pattern
  5. 5. 2. The New F-plan! starting Start here Scan across top Move down Pick out juicy headlines Web users scan in an F pattern
  6. 6. 2. The New F-plan!
  7. 7. 3. Call to Action What do you want your visitors to do?
  8. 8. 3. Call to Action Provide a Highly Visible 'Call to Action' Tell them what you want them to do Even SHARKS respond better to deadlines!
  9. 9. 4. Powerful Headlines Make your headlines juicy Grab their attention and ‘force’ them to read on
  10. 10. 4. Powerful Headlines Your website should provide solutions
  11. 11. 5. Hypnotic content <ul><li>Every word of your web content should: </li></ul><ul><li>further involve the visitor </li></ul><ul><li>make them want to know more </li></ul><ul><li>helping them understand why they should listen to YOU </li></ul><ul><li>Your web content should focus primarily on the benefits for your visitor – whether they sign up for your freebie or buy your solution </li></ul>
  12. 12. Try this on your own website... <ul><li>Look at your own site on a normal size screen </li></ul><ul><li>Sit back </li></ul><ul><li>Squint your eyes and look at the page </li></ul><ul><li>What do you see? Do you see your logo, menu bar, headline? </li></ul><ul><li>Keep squinting and find the most important call to action </li></ul><ul><li>Can you see it? </li></ul><ul><li>Does it stand out? </li></ul><ul><li>Does it make you want to take action? </li></ul>Check your own website

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