WITS iPad business strategy presentation

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Presentation from the 2011 Wine Industry Technology Symposium focusing on the integration of iPad / tablet technology into a family winery. http://www.wineindustrytechnologysymposium.com/

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WITS iPad business strategy presentation

  1. 1. iPad Integration Jordan Vineyard & WineryFriday, July 15, 2011
  2. 2. A Passionate Leader “Consumers have many more quality wine choices now than they did when my parents founded the winery.” “We don’t believe new technology and old-world artistry are incompatible.” “Technology has enabled us to make the customer the center of our work culture.” - John JordanFriday, July 15, 2011
  3. 3. Digital Tech Strategy • Embrace mobile business • Prepare culture • Promote/hire/train • Research • Develop plan • Apps, uses, content, audiences (trade, consumer), maintenance • Define architecture, roles, troubleshoot • Produce content in-house • Integrate across departments • Encourage information sharing • Adapt, stay fresh • Ensure brand appropriateFriday, July 15, 2011
  4. 4. Notable Quotes “Price is what you pay. Value is what you get.” - Warren Buffet “Think like a publisher, not a marketer.” - David Meerman Scott “Attention spans will only decrease as technology breeds laziness and the expectation of rapid solution delivery.” - James GurdFriday, July 15, 2011
  5. 5. Behavior Shifts • Laptops = secondary devices • Ride-withs, account calls • More room in that wine bag • Less weight to carry • Time saved = more buyer meetings • Presentations = impromptu • Solutions = there’s an app for that • Paper = cumbersome, unnecessary • Productivity = easy access • Time = moneyFriday, July 15, 2011
  6. 6. iPad and Your Brand • Elegant • Contemporary • Dynamic • Interactive • Attention-getting / high-quality • Fast • Efficient • ProductiveFriday, July 15, 2011
  7. 7. Sales • Presentations (via iPad and LCD) • Office (in lieu of laptop) • PDF press kits/tech sheets access • POS photography • Event table display • Staff trainings • Brainstorming sessions • Video chat with spokespersons • Large file sharing • Email/admin • Restaurants with iPad wine listsFriday, July 15, 2011
  8. 8. iDisk app Jordan Vineyard & WineryFriday, July 15, 2011
  9. 9. Operations • Citrix app • Access desktops, network drives remotely • Tank.net • Winemaker database • Keynote app • Design tank room work orders • General administrationFriday, July 15, 2011
  10. 10. Keynote app Jordan Vineyard & WineryFriday, July 15, 2011
  11. 11. Marketing • Keynote for presentations • Tweetdeck • Facebook Friendly • GoodReader for e-newsletter • Videos • iDisk for file sharing • Flickr for photo sharing • Office/adminFriday, July 15, 2011
  12. 12. Mobile Storytelling “If a picture is worth a 1,000 words, then a video is worth 300,000.” - Nadira Hira, Direct to Consumer Wine SymposiumFriday, July 15, 2011
  13. 13. Wine Release Video Jordan Vineyard & WineryFriday, July 15, 2011
  14. 14. Learnings • Discounts • Hardware investment • IT support (internal vs. external) • Keynote iPad I limitations • Training tools/lists for staff • App store business section • Apple small business team • Accessories (anti-glare covers) • Security (maclocks.com) • iCloudFriday, July 15, 2011
  15. 15. Is iPad a Mobile Device? Jordan Vineyard & WineryFriday, July 15, 2011
  16. 16. jordanwinery.com blog.jordanwinery.com facebook.com/jordanwinery @jordanwinery info@jordanwinery.com Contact Jordan Vineyard & WineryFriday, July 15, 2011
  17. 17. Discussion Jordan Vineyard & WineryFriday, July 15, 2011

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