Wine Bloggers Conference vlogging

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Presentation on getting started in video blogging from the 2010 Wine Bloggers Conference in Washington.

Presentation on getting started in video blogging from the 2010 Wine Bloggers Conference in Washington.

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  • 1. VloggingHow rapidly is online videoviewership expanding? “Online video revolution” Lisa Mattson, Videographer http://blog.jordanwinery.com “Understanding your brand” Andrea Robinson, Master Sommelier, Author and Host www.andreawine.com “Elements of production quality” Christian Oggenfuss, Founder and Host www.vintuba.com June 26, 2010
  • 2. Web video statistics?  Less than a month after its fifth birthday, YouTube has announced that it has exceeded two billion video views per day (Mashable.com 5/10)  In one week in January 2009, 97 million Americans viewed a streaming clip online - - as many as are tuning into any major broadcast network -- according to a recent survey of 1,000 U.S. active Web users ages 16-65.  Cisco Systems has predicted that Internet networking traffic will quadruple between 2009 and 2014, claiming online video will be the primary driver of that growth (Mashable.com 6/10)  Online video is the fastest-growing media platform in history, having gone from zero to mass market globally in three short years (Media Post 5/09)  The U.S. online video audience is expected to grow to 190 million people by 2012 (eMarketer 4/10)  147.5 million people (66.7% of all internet users) are watching online videos  193.1 million people (77.9% of internet users) are expected to watch online video by 2014  Total video streams for November 2009 were up 17 percent year-over-year in the U.S. (per Nielsen 12/09)  There were 138.4 million unique viewers of online video that month  They watched 11.2 billion video streams or about 81 streams per viewer  Viewers spent 200 minutes per viewer (on average) watching online video
  • 3. Trend drivers  Google SearchHow have  Top search sites listed higher in results and thus get the traffic,behaviors including Google-owned YouTube  Social Mediachanged?  Video tabs on Facebook, video uploads in news feeds  TwitVid application for iPhone for mobile video tweets  Smart Phones  iPhone 4G video streaming and editing  On demand everything / real-time publishing / mobile uploading  Everyone is a journalist / everyone has a voice  Traditional Media  Adoption; integration of streaming video to coverage  Channels on Youtube / YouTube Direct for citizen video reports  Technology Advancements  Improved streaming video speed  High-definition adoption  Better, cheaper, smaller camera equipment
  • 4. 1950-2010:Evolution orRevolution?
  • 5. Communication: Evolution or Revolution?
  • 6. Power to the people  Self publication onlineHow has  We are no longer just consumers of media!technology  Every individual now has a voice, so media gatekeepers have competition as the primary resource for consumerchanged education and entertainmentthe media  Cost-effective, easy-to-use, attractive platforms for bloggers yielded the blogging revolutionconsume?  YouTube and cost-effective, high-definition video equipment have started an online videography revolution  Media fragmentation  Continued expansion of media choices leaves less time for consumer consumption, and video is a quick, efficient, visually stimulating, entertaining choice  You are competing with audience attention web pages, TV, TiVo, radio, smart phones, games, books, Kindles, magazines, etc.  Tools that will help drive traffic and engage the audience have arrived  Better, faster, cheaper is driving behavior  Has the time arrived when a consumer is more likely to watch a two-minute video rather than read a two pages of text?  Do images stimulate memory recall more quickly than text?
  • 7. “If a picture is worth a 1,000 words,then a video is worth 300,000.” - Nadira A. Hira, Fortune Magazine Keynote speaker, Direct to Consumer Symposium 2010
  • 8. Video marketing - $0-$5000 $0  YouTube Direct – new service that allows businesses to broadcast video captured by consumers  Fliggo.com – create your own user-generated-content video site for free  Video shooting training -- Google it / watch training videos on YouTube / benchmark against other wineries and luxury goods and/or epicurean companies $100  Flip Ultra video camera (USED) + Flip tripod (NEW) – available online at Amazon.com ($91.99 + $10.99 + tax/shipping) $250  #1 Flip MinoHD Camcorder 2nd Generation (NEW) + Flip tripod - available online at Amazon.com ($199 + $10.99 + tax/shipping)  FlipShare editing software is fast and easy; files compatible with distribution channels Youtube, Facebook, etc.  #2 iPhone 3GS ($199 + tax + monthly service fee)  TwitVid application for mobile video uploads to Twitter (FREE) / Twitterific for mobile status updates to Twitter (FREE)  Mobile uploads (video and photo) to Facebook winery page with Facebook app (FREE) (page must be a favorite page of phone owner)  Monthly service fee for iPhone 3GS starting at $75 per month
  • 9. Video marketing - $0-$5000 $500  Hire a consultant to ensure your video content is authentic, brand relevant and visually interesting – and distributed through the right channels (est. $100 per hour)  Laura Levy http://www.thewinemagnet.com/About_Us.html  Justin Whitaker http://www.jprolific.com/ $1,000  Movie editing software (iMovie for MAC or Windows Movie Maker for PC)  Equipment upgrades  Canon VIXIA HF200 HD Flash Memory Camcorder ($549 ++) or Sony HDR-CX100 AVCHD HD Camcorder ($379.99 ++)  Canon Rebel T2i ($800)  Manfrotto Tripod with separate fluid head ($200 - $600)  Wireless or hard-wired microphones from BandHPhoto.com ($150 - $250) $2,500  Equipment upgrades  Canon EOS 7D with body and lens ($1,899 + tax/shipping) – Note: movie editing software will be needed = studio editing time  JuicedLink audio equipment designed for Canon 5D and 7D ($500)  SanDisk Extreme iii memory card ($110) $5,000  Canon EOS 7D + quality tripod + fluid head + quality microphone + JuicedLink technology to remove noise + iPhone + Flip minoHD + SanDisk card + $1000 training  Doesn’t include movie editing software (iMovie and Windows Movie Maker come standard)  Doesn’t include the cost of TIME (editing, shooting) / or iPhone monthly service fees  Hire a wine video expert to create a documentary for you ($5000) *B.Napa Studio doesn’t fall in this budget