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I was invited to speak at BT and Wakefield's Time to Connect series in November 2012. The session was a social media masterclass - the slides outline the topics.

I was invited to speak at BT and Wakefield's Time to Connect series in November 2012. The session was a social media masterclass - the slides outline the topics.

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  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.

Transcript

  • 1. Recruitment Technology | Social Media Strategy | Virtual IT Director@LisaMariJonesBarclay JonesSocial MediaMasterclass:With BT and Wakefield Council
  • 2. Recruitment Technology | Social Media Strategy | Virtual IT DirectorIce breaker!What do you use?
  • 3. Recruitment Technology | Social Media Strategy | Virtual IT DirectorWhat are we covering today?• Risks (oh no!)• Some social media stats and trends• How to conduct yourself on social media• How to use social media to raise your individual profile• Strategic options: Internal– Promote communication and buy-in (gamification and social comms)– Recruitment• Strategic options: External– Marketing and Branding– Customer service
  • 4. Recruitment Technology | Social Media Strategy | Virtual IT DirectorRisks• Everything’s online! And everything’s mobile!• Everyone is a Marketer – have you trained them?• Policy v. Guidance• Realistic, legal approach• Blanket bans at work don’t work!• It’s about empowerment• Is your business process inclusive of social or exclusive?…Is your workforce more clued up than you?…Are they more “social” than you?
  • 5. Recruitment Technology | Social Media Strategy | Virtual IT DirectorGeneral Social Media / Mobile Stats• 40% of internet traffic is mobile (are you ready for this?)• 62% of adults use social media• 91% of online adults use social media regularly• In 2013 mobile devices will surpass desktop devices as commonweb access tools• By 2015 over 80% of handsets will be smart phone• 1 billion Facebook users• 500 million Tweeters• 175 million LinkedIn users• Plus:
  • 6. Recruitment Technology | Social Media Strategy | Virtual IT DirectorTwitter Stats• What is Twitter?• 500 million users• 11th most trafficked site in the world• Average follower numbers: 120• 92% of retweets (shared tweets are defined as“interesting”)• 240,000,000 tweets sent per day• More than ½ of active tweeters follow brands /organisations
  • 7. Recruitment Technology | Social Media Strategy | Virtual IT DirectorLinkedIn Stats• What is LinkedIn?• Professional? (Don’t we give more personal dataaway here than Facebook?)• 175 million users globally• 2 million companies• 1.4 million groups• 100,000 jobs• Average connection numbers: 350 (recruiters = 650)• It’s a recruitment system!
  • 8. Recruitment Technology | Social Media Strategy | Virtual IT DirectorFacebook Stats• 1 billion users• 2nd most trafficked site in the world (85% of internetusers have an account)• 3 in every 4 minutes spent on social networking sitesare spent on Facebook (1 in every 7 minutes spentonline are Facebook minutes)• 50% of UK population are on Facebook• 548 million use the mobile app• 58% of users return daily
  • 9. Recruitment Technology | Social Media Strategy | Virtual IT DirectorAny questions?
  • 10. Recruitment Technology | Social Media Strategy | Virtual IT DirectorHow to conduct yourself on social mediaIt’s common for people / businesses to not spend enoughtime on their social media profile and then go barking /hunting……that’s not a good way to attract followers, developrelationships or promote the brandTreat social media like going on a date?Or at least treat it like being in front of a client!
  • 11. Recruitment Technology | Social Media Strategy | Virtual IT DirectorHow to raise your individual profile• Be yourself (do you know who “you” are?)• People buy from people – people follow people!• Be a thought leader• Regularly (daily) update your status (don’tsell, I’m probably not interested)• How would you behave with a client in a socialsetting?• What goes online stays online
  • 12. Recruitment Technology | Social Media Strategy | Virtual IT DirectorStrategic Options: Internal• Recruitment (Facebook example)– 84% of job seekers have a Facebook profile– 48% of all job seekers (63% of Facebook users) have done at least one jobhunt via Facebook in the last year– 1 in 5 users added professional data to their Facebook profile in the last year– Facebook have just launched Job capability in US– Look like a great employer – look like a great supplier! (Freetrade!?)• Comms– Social media for the “enterprise”– Yammer, Chatter
  • 13. Recruitment Technology | Social Media Strategy | Virtual IT DirectorAny questions?
  • 14. Recruitment Technology | Social Media Strategy | Virtual IT DirectorStrategic Options: External• Contact point, not just a sales point eg.“Mue” and “Mony”
  • 15. Recruitment Technology | Social Media Strategy | Virtual IT DirectorContact Point• Communicate, don’ttalk!• 17% have used socialmedia in past year to obtaina service response• Social media users whoreceive great service tell anaverage of 42 people(compared to just 9 forsocial absentees)
  • 16. Recruitment Technology | Social Media Strategy | Virtual IT DirectorAny questions?
  • 17. Recruitment Technology | Social Media Strategy | Virtual IT DirectorTo summarise?• It’s Social media• Compelling stats: it’s not all about cats andcake!• It’s aboutbusiness, recruitment, marketing, brandingand relationships…Have a strategy…it’s not a box ticking exercise!
  • 18. Recruitment Technology | Social Media Strategy | Virtual IT DirectorLisa Jones www.barclayjones.comwww.barclayjones.com/blog @LisaMariJones
  • 19. Recruitment Technology | Social Media Strategy | Virtual IT DirectorAny questions?@LisaMariJones 0333 9000 987hello@barclayjones.com