Recruiters! Generate Leads Using Social Media
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Recruiters! Generate Leads Using Social Media

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APSCo asked me to run a webinar for their members about how to find leads using social media. ...

APSCo asked me to run a webinar for their members about how to find leads using social media.

No recruiter has enough leads… I really believe that although many recruiters claim to be overwhelmed, many are in fact overwhelmed with the wrong kind of leads.
Hence I get a bit giddy when I can show them how to search for leads and help them choose (god forbid!) what they work on.
Even if you are one of the gorgeous few who does actually have enough leads, you may want to do the odd crazy thing like check out if your clients are doing a little DIY or if they are having an affair with a competitor.

My blog about this topic can be found at: http://www.barclayjones.com/blog/lead-generation-through-twitter-%E2%80%93-easy-peasy-lemon-squeezy/

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  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.

Recruiters! Generate Leads Using Social Media Presentation Transcript

  • 1. Recruitment Technology | Social Media Strategy | Virtual IT Director #APSCoRecruitment Technology | Social Media Strategy | Virtual IT Director #APSCo Recruiters! Generate Leads Using Social Media @LisaMariJones Barclay Jones
  • 2. Recruitment Technology | Social Media Strategy | Virtual IT Director #APSCoRecruitment Technology | Social Media Strategy | Virtual IT Director #APSCo Social Media is not a box ticking exercise • Current use of social media • Typical recruiter behaviour • Stats and Takeaways • LinkedIn • Twitter • Facebook • Cute Apps
  • 3. Recruitment Technology | Social Media Strategy | Virtual IT Director #APSCoRecruitment Technology | Social Media Strategy | Virtual IT Director #APSCo Are your recruiters hairdressers? • Exclusive relationships with the clients • Do they use resources in your business? • Are your consultants simply logging data at point of sale? • If they left and took “clients” with them, would you know? • Could you continue the relationship with the client after consultant leaves? • Are your clients engaging with your business, or the consultant? • Are their loyalties with the brand or their perceived face of the brand, the consultant (the hair dresser)? …Think about your strategy reducing this risk
  • 4. Recruitment Technology | Social Media Strategy | Virtual IT Director #APSCoRecruitment Technology | Social Media Strategy | Virtual IT Director #APSCo Is lead gen on social media part of your business process?
  • 5. Recruitment Technology | Social Media Strategy | Virtual IT Director #APSCoRecruitment Technology | Social Media Strategy | Virtual IT Director #APSCo 10 Typical Recruiter Online Behaviours 1. Badly made up expecting to be chatted up (score) 2. Very little “how to” policy – more of a “don’t you dare” 3. Primary social media activity is #job #hiring #jobs #me #MyCompany 4. Lots of candidate sourcing on LinkedIn, lots of job posting EVERYWHERE 5. You do great job of making recruitment look easy (you’re training clients to do their own recruitment)
  • 6. Recruitment Technology | Social Media Strategy | Virtual IT Director #APSCoRecruitment Technology | Social Media Strategy | Virtual IT Director #APSCo 10 Typical Recruiter Online Behaviours 6. Very little lead gen, very little client sourcing/maintaining, very little competitor analysis 7. Facebook is the devil 8. Assumption that everyone is a job seeker 9. Your website is where you invest my cash and time 10. I am a LION and have a LinkedIn group therefore I am God!
  • 7. Recruitment Technology | Social Media Strategy | Virtual IT Director #APSCoRecruitment Technology | Social Media Strategy | Virtual IT Director #APSCo Do you have a social media strategy?
  • 8. Recruitment Technology | Social Media Strategy | Virtual IT Director #APSCoRecruitment Technology | Social Media Strategy | Virtual IT Director #APSCo • 40% of internet traffic is mobile (are you ready for this?) • 62% of adults use social media • 91% of online adults use social media regularly • In 2013 mobile devices will surpass desktop devices as common web access tools • By 2015 over 80% of handsets will be smart • 1.1 billion Facebook users • 600 million Tweeters • 225 million LinkedIn users Stats
  • 9. Recruitment Technology | Social Media Strategy | Virtual IT Director #APSCoRecruitment Technology | Social Media Strategy | Virtual IT Director #APSCo Active on Twitter?
  • 10. Recruitment Technology | Social Media Strategy | Virtual IT Director #APSCoRecruitment Technology | Social Media Strategy | Virtual IT Director #APSCo Twitter Stats • 600 million users • 11th most trafficked site in the world • 92% of retweets (shared tweets are defined as “interesting”) • 340,000,000 tweets sent per day • More than ½ of active tweeters follow brands / organisations • Jobs – in 2011 a Twitter user is 3x more likely to apply for a role than a LinkedIn user
  • 11. Recruitment Technology | Social Media Strategy | Virtual IT Director #APSCoRecruitment Technology | Social Media Strategy | Virtual IT Director #APSCo Where to look for leads on Twitter?
  • 12. Recruitment Technology | Social Media Strategy | Virtual IT Director #APSCoRecruitment Technology | Social Media Strategy | Virtual IT Director #APSCo LinkedIn Stats • Professional? (Don’t we give more personal data away here than Facebook?) • 225 million users globally (11 million UK) • 3 million companies • 1.8 million groups • 250,000+ jobs • 40 million mobile page views per day (4 million iPad) • Average connection numbers: 350 (recruiters = 650) • It’s a recruitment system! (shhh…)
  • 13. Recruitment Technology | Social Media Strategy | Virtual IT Director #APSCoRecruitment Technology | Social Media Strategy | Virtual IT Director #APSCo Where to look for leads on LinkedIn?
  • 14. Recruitment Technology | Social Media Strategy | Virtual IT Director #APSCoRecruitment Technology | Social Media Strategy | Virtual IT Director #APSCo Facebook Stats • 1.1 billion users • 2nd most trafficked site in the world (85% of internet users have an account) • 3 in every 4 minutes spent on social networking sites are spent on Facebook (1 in every 7 minutes spent online are Facebook minutes) • 50% of UK population are on Facebook • 548 million use the mobile app • 58% of users return daily
  • 15. Recruitment Technology | Social Media Strategy | Virtual IT Director #APSCoRecruitment Technology | Social Media Strategy | Virtual IT Director #APSCo Where to look for leads on Facebook?
  • 16. Recruitment Technology | Social Media Strategy | Virtual IT Director #APSCoRecruitment Technology | Social Media Strategy | Virtual IT Director #APSCo Some cute apps • MyResourcer • Bullhorn Reach • TwitJobSearch • SocialBro
  • 17. Recruitment Technology | Social Media Strategy | Virtual IT Director #APSCoRecruitment Technology | Social Media Strategy | Virtual IT Director #APSCo To summarise? • Get your makeup on! • Stop training your staff to be hairdressers • Get them to stop talking about jobs, and start looking for them • Get a process in place which trains, records and measures effectiveness • …Have a strategy • …it’s not a box ticking exercise!
  • 18. Recruitment Technology | Social Media Strategy | Virtual IT Director #APSCoRecruitment Technology | Social Media Strategy | Virtual IT Director #APSCo Lisa Jones www.barclayjones.com www.barclayjones.com/blog @LisaMariJones
  • 19. Recruitment Technology | Social Media Strategy | Virtual IT Director #APSCoRecruitment Technology | Social Media Strategy | Virtual IT Director #APSCo Any questions? @LisaMariJones 0333 9000 987hello@barclayjones.com