10 ways to generate recruitment vacancy job leads using social media
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10 ways to generate recruitment vacancy job leads using social media

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  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite

10 ways to generate recruitment vacancy job leads using social media 10 ways to generate recruitment vacancy job leads using social media Presentation Transcript

  • barclayjones.comRecruitment Technology and Social Media for Recruiters 10 Ways to Generate Recruitment Job Leads Using Social Media Lisa Jones @LisaMariJones Barclay Jones
  • barclayjones.comRecruitment Technology and Social Media for Recruiters 3/15/2014 2
  • barclayjones.comRecruitment Technology and Social Media for Recruiters 10 Typical Recruiter Online Behaviours 1. Badly made up expecting to be chatted up (score) 2. Very little “how to” policy – more of a “don’t you dare” 3. Primary social media activity is #job #hiring #jobs #me #MyCompany 4. Lots of candidate sourcing on LinkedIn, lots of job posting EVERYWHERE 5. You do great job of making recruitment look easy (you’re training clients to do their own recruitment)
  • barclayjones.comRecruitment Technology and Social Media for Recruiters 6. Very little lead gen, very little client sourcing/maintaining, very little competitor analysis 7. Facebook is the devil 8. Assumption that everyone is a job seeker 9. Your website is where you invest your cash and time 10. You are a LION and have a LinkedIn group therefore you am God! 10 Typical Recruiter Online Behaviours
  • barclayjones.comRecruitment Technology and Social Media for Recruiters Why generate leads?
  • barclayjones.comRecruitment Technology and Social Media for Recruiters Choice over what you work Global View Clever Sector Knowledge Recruitment Geek Check out those REALLY pesky competitors Check out those pesky clients Salary Survey Inspiration
  • barclayjones.comRecruitment Technology and Social Media for Recruiters How many vacancies do you fill for every 10 you take on? UK average = 2/10 vacs get filled
  • barclayjones.comRecruitment Technology and Social Media for Recruiters Stop being a social media snob Your clients aren’t snobs – they’re ON IT Research what works – find out where the jobs are and re-research regularly Ask your client and prospects where they advertise Why would you NOT want to find jobs that you can actually place?
  • barclayjones.comRecruitment Technology and Social Media for Recruiters 10 ways of generating leads using social media (write these down and play later!)
  • barclayjones.comRecruitment Technology and Social Media for Recruiters Pimp your profile to attract leads Jobs you may be interested in 1 Create email alerts
  • barclayjones.comRecruitment Technology and Social Media for Recruiters RSS Job Feeds Use RSS feeds to list jobs you can search 2
  • barclayjones.comRecruitment Technology and Social Media for Recruiters Don’t spend all day surfing Alerts 3
  • barclayjones.comRecruitment Technology and Social Media for Recruiters Groups – Jobs and Job Discussions 4 Choose your groups carefully Stop deleting leads Ask for help finding some – perhaps instead of advertising a job Got a referral scheme? Talk about it dammit!
  • barclayjones.comRecruitment Technology and Social Media for Recruiters Where do they look? Have you asked them? Do you follow Candidate tips blogs? Think like a candidate 5
  • barclayjones.comRecruitment Technology and Social Media for Recruiters Client Leads… 6 Look in the jobs and companies database Search (and save 10) jobs Who is advertising?
  • barclayjones.comRecruitment Technology and Social Media for Recruiters Check your radar for potential movers and new roles Movers and Shakers 8 Check LinkedIn Contacts
  • barclayjones.comRecruitment Technology and Social Media for Recruiters Aggregators 7
  • barclayjones.comRecruitment Technology and Social Media for Recruiters Use Twitter Advanced searches to locate Tweets (and thus people) to find roles on Twitter Twitter: Locating Jobs (or people with jobs!) 9
  • barclayjones.comRecruitment Technology and Social Media for Recruiters Understand and re-research your keywords You will only find what you’re looking for! Know your sector? 10
  • barclayjones.comRecruitment Technology and Social Media for Recruiters To summarise?  Get your makeup on! (Attract leads)  Stop training your staff to be hairdressers  Less talking about jobs, and more looking for them  Get a process in place which trains, records and measures effectiveness  Try some tools and get them working for you  … Have a strategy  … It’s not a box ticking exercise!
  • barclayjones.comRecruitment Technology and Social Media for Recruiters 3/15/2014 21