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Social Media in Recruitment, Social Recruitment, Social Recruiting, Online Recruitment, Digital Recruitment - all of these "skills" are a necessary part of every recruiter's daily lives. They are …

Social Media in Recruitment, Social Recruitment, Social Recruiting, Online Recruitment, Digital Recruitment - all of these "skills" are a necessary part of every recruiter's daily lives. They are skills which mean that they start their day when they wake and check their phones, and are likely to still be "working" when they are in bed surfing in their PJs. But many recruitment firms have done almost nothing to strategise this area, let alone reduce risk or capitalise upon it.

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  • 1. barclayjones.comRecruitment Technology and Social Media for Recruiters 10 Typical Recruiter Behaviours on Social Media Lisa Jones @LisaMariJones Barclay Jones
  • 2. barclayjones.comRecruitment Technology and Social Media for Recruiters Digital Recruitment is still very new  Very little training offered to help recruiters integrate social media into an already busy business process  Social Media policy is more about “don’t do that” rather than “it can help you do this”  Social media seen as free and easy = not taken seriously enough  Results in lack of control and perceived ROI
  • 3. barclayjones.comRecruitment Technology and Social Media for Recruiters 10 Typical Recruiter Behaviours 1. Badly made up expecting to be chatted up (score)
  • 4. barclayjones.comRecruitment Technology and Social Media for Recruiters 10 Typical Recruiter Behaviours 2. Primary social media activity is #job #hiring #jobs #me #MyCompany
  • 5. barclayjones.comRecruitment Technology and Social Media for Recruiters 10 Typical Recruiter Behaviours 3. Very little “how to” policy – more of a “don’t you dare”
  • 6. barclayjones.comRecruitment Technology and Social Media for Recruiters 10 Typical Recruiter Behaviours 4. Lots of candidate sourcing on LinkedIn, lots of job posting EVERYWHERE
  • 7. barclayjones.comRecruitment Technology and Social Media for Recruiters 10 Typical Recruiter Behaviours 5. You do great job of making recruitment look easy (you’re training clients to do their own recruitment)
  • 8. barclayjones.comRecruitment Technology and Social Media for Recruiters 10 Typical Recruiter Behaviours 6. Very little lead gen, very little client sourcing/maintaining, very little competitor analysis
  • 9. barclayjones.comRecruitment Technology and Social Media for Recruiters 10 Typical Recruiter Behaviours 7. Facebook is the devil
  • 10. barclayjones.comRecruitment Technology and Social Media for Recruiters 10 Typical Recruiter Behaviours 8. Assumption that everyone is a jobseeker
  • 11. barclayjones.comRecruitment Technology and Social Media for Recruiters 10 Typical Recruiter Behaviours 9. Your website is where you invest your cash and time
  • 12. barclayjones.comRecruitment Technology and Social Media for Recruiters 10 Typical Recruiter Behaviours 10.You are a LION and own a LinkedIn group and you are therefore God!
  • 13. barclayjones.comRecruitment Technology and Social Media for Recruiters Recruitment Leaders… What’s your plan?  What are your objectives for being on social media?  What is your strategy?  What does success look like?  What are you measuring?  Who is the subject matter expert in your business?  How are you going to integrate social media into your business as well as your business process?  How are you going to reduce the risk to your business? … have a reason to use it and something positive to report on
  • 14. barclayjones.comRecruitment Technology and Social Media for Recruiters 3/15/2014 14