Opening up Europe through collaboration and added value
1. Opening up Europe: Strategy and
The Added Value of Collaborations
Lisa Marie Blaschke
EDEN Vice-President, Fellow
Carl von Ossietzky Universität Oldenburg
2. 2
In general, ODL institutions have not
played a leadership role in either the OER
movement or in developing
MOOCs…Open universities have yet to
adopt and appropriate these emerging
options.
- COL President & CEO, Asha Kanwar
http://oasis.col.org/bitstream/handle/11599/2293/2016_KanwarA_VC-Roundtable-Intro-
Malaysia_Transcript.pdf?sequence=3&isAllowed=y
3. 3
Teams of learning designers,
SMES, visual designers, and
programmers to create OER; in-
house champions and
workshops Results: Increased number of
OER; increased awareness; more use
of open access publishing
(OpenLibrary and AU Press)
Goal: Lower costs and
speed up course delivery
Mission: …removal of barriers that restrict access to and success in university-level study and
to increasing equality of educational opportunity for adult learners worldwide.
Home of COL/UNESCO
Chair of OER
Benefits: More faculty
collaboration (in and out of
institution), less dependency
on commercial publishers,
more student-created OER
4. 4
Results: 700+ courses transitioned
to OER; over 10 million USD in
annual text-book cost savings
Benefits: Cost savings for
students; more learner-
centered curriculumTeam approach with
instructional designers,
library personnel, management,
faculty.
Mission: …improving the lives of adult learners; core values: Students first, accountability,
diversity, integrity, excellence, innovation and respect
Winner of OEC 2015
President’s Award
Goal: Reduce textbook costs for
over 84,000 students
5. 5
Results: Well-defined OER policy and
positioning; 1,000+ learners converted annually;
greater brand impact and increased income
First place in Open Courseware
Provider League Table
Focus on adding value across
the value chain; defining
specific KPI measurements on
conversion, brand impact,
assets, and income
Benefits: Increased access;
growing use and re-use of
media assets; new
partnerships, business and
process models; more
academic and business
research opportunities
Goal: Expand OUUK market reach and OER
production; opportunity for disruptive
innovation
7. What Else in Common?
7https://commons.wikimedia.org/wiki/File:Wikimedia_Community_Logo-Mayflower_search.svg
In general, ODL institutions have not
played a leadership role in either the
OER movement or in developing
MOOCs…Open universities have yet
to adopt and appropriate these
emerging options.
- COL President & CEO, Asha Kanwar
10. EDEN Mission
• Support endeavors to modernize education in
Europe
• Recognize excellence – EDEN Fellows and
Best Research Paper Awards
• Network and collaborate, facilitate knowledge
and practice exchange
• Improve understanding amongst professionals
in distance and e-learning
• Promote policy and practice across the whole
of Europe and beyond
• Curate, preserve, and disseminate the
European legacy of ODL expertise and
experience
10 /14www.eden-online.org
11. Members:
Institutions, Individuals, Networks
• 174 institutional members
• Over 1000 members in the
Network of Academics and
Professionals (NAP) forum
• 30 European or national
networks
• 413 institutions represented
from 51 countries within and
outside of Europe
4/14
12. Strategy: Extending the Reach
• New communication
channels for increasing
awareness
• Networks for creating new
partnerships and alliances
• Coalition of contribution
to EU programs, policies,
and projects
12
13. Added Value for OEC-EDEN
Stakeholders
13
• Connecting with other institutions,
researchers, and academics
• Providing networks and platforms
for:
– Developing policy and standards of
excellence
– Sharing best practices, strategies, and
models of openness
– Promoting success stories and
awareness
14. Paths to Opening Up Europe
• Promoting the value of openness and broadcasting
successes
• Creating platforms for dialogues around research and
practice, models and strategies – and making these
available and accessible
• Maximizing the potential of alliances/partnerships
across sectors and disciplines
14https://commons.wikimedia.org/wiki/File:2010_07_16140_5637_Tai
tung_City,_Walking_paths.JPG
Who I am, why I am here
Start by telling the stories of three institutions and three OER strategies
At the high level roundtable for vice-chancellors in March last month, the President of CEO of the Commonwealth of Learning had this to say about the role ODL instituttons have played in contributing to the openness movement.
How can ODL institutions play a leadership role?
There are models: OUUK’s OpenLearn.
Why is it an effective model? It considers where OER adds value across the value chain, uses specific metrics to measure that value, aligns with the institutions strategic goals and mission, provides incentives for participation in openness.
Needs to be more awareness of this and other models. Institutions venturing toward openness need these strategies and models before engaging in own initiatives. Need to be more dialogues about the practice, the actual how to get things done.
AU: Home of the COL UNESCO Chair of OER, introducing OER initiative on an ad-hoc basis to reduce influence of textbook publishers and in support of the ongoing awareness of OER. There is no official strategy per se, but leadership has put resources behind efforts to support the initiative.
Textbook cost savings not a central issue. Canadian copyright laws allow for extensive reuse of commercial content, so faculty see little benefit.
OER created by teams of learning designers, SMES, visual designers, and programmers
OpenLibrary to store resources and promotes open access publishing through AU Press
Benefits: more faculty collaboration (in and out of institution), less dependency on commercial publishers, more student-created OER
UMUC: Winner of the 2015 OEC President’s Award for its initiative in adopting OER in order to reduce cost burden to students (currently estimated at over $10 million in annual savings for students) but then evolving into more learner-centered curriculum.
US college students spend on average .... Annually on textbooks for their courses.
In this OER initiative, UMUC set out to reduce costs for students by eliminating textbooks from courses in its undergraduate school. In the process of doing so, realized that there was no way to simply switch out textbooks from courses and replace with OER. What happened was a rethinking of the design process and a shift in focus from teaching to learning and creating more learner-centered environments. The 10 million USD saved in textbooks was a major bonus for students.
Success of strategy is based on student satisfaction, student performance (grades and completion rates).
became a curriculum redesign effort (“curriculum transformation”) toward more learner-centered curriculum
Both of these results – textbook cost savings and more learner-centered curriculum -- are expected to help UMUC strengthen its competitive advantage.
OUUK OpenLearn: Creating new business by using OER as a channel for transitioning non-OUUK students to becoming paying students
Really LIKE what the OUUK has done: stellar model of how this can be done, based on metrics and KPIs, speaking in a language management understands. And will probably be a major key to its survival it with the recent news of the OUUK's decline student enrollments and 7 billion euro losses. Maybe.
MOOCs have spearheaded adoption of an open culture with Europe having the largest number of attendees of MOOCs. (Reference??)
Closely linked with the institutional mission of openness, the Open Media Unit’s strategy is to provide a portal to open educational resources (OpenLearn), while maximizing marketing and sales channels for increasing student registrations and enhancing awareness of the OU brand.
Focus on adding value across the value chain from inbound logistics and operations, to outbound logistics, marketing and sales, and services; defining specific KPI measurements
Specific KPIs aligned with institutional strategy and mission: conversion of informal to informal learners (1,000+ annually), brand impact (“digitally savvy”), assets, and income
In each of these institutional strategies, emerged elements of mission, sustainability, and value added
Each institution had its own context, it’s own mission, a focus on sustainability and flexibility, and considered where OER added value – all of which has contributed to the degree of openness chosen
Initiative aligned with institutional mission
Measurements of success varied
OER adds value for each but through different means
These institutions are what one might call "Pockets of excellence” and "Islands of innovation”.
What else did these institutions have in common? …
None of them had a model to follow or strategy to use as guidance … Brave new world
(Work on transition here…)
How can we support institutions who are embarking on an openness journey?
A key element of the Foundations of OER Strategy document: Awareness, that is promoting awareness of openness and OER
How do we promote awareness? Collaborations and partnerships
We need to get the silos together : the DE, the EdTech, etc.
Recently, EDEN and the OEC established a partnership with the goal of promoting open education and awareness of OE.
The partnership further cements EDEN’s commitment to the ongoing support and expansion openness across all sectors of education, including higher education and training.
EDEN Mission works well in supporting the OEC mission of promoting, supporting, and advancing openness in education.
Support endeavours to modernise education in Europe
Recognise excellence – EDEN Fellows and Best Research Paper Awards
Network and collaborate, facilitate knowledge and practice exchange
Improve understanding amongst professionals in distance and e-learning
Promote policy and practice across the whole of Europe and beyond
Curate, preserve, and disseminate the European legacy of ODL expertise and experience
EDEN’s connections help to further build awareness of OER and open education, expanding the reach and furthering the message.
New channels for information distribution:
Conference Proceedings
Policy and feasibility studies
EDEN web site, NAP Members Area, Bulletin Board, Online Social Media (Facebook, Twitter, YouTube)
Member’s Newsflash
European Journal of Open Distance and E-Learning (EURODL)
All of these platforms provide new channels for distribution and offer opportunities for future collaboration.
New networks: EDEN partnerships
Traditional and open universities, colleges
National associations and bodies
Researchers of open, flexible, distance and e-learning
School level education – the “Open Classroom” initiative
Vocational training
The corporate sector
Contribution to EU Programmes
12 ongoing and 50+ completed since 1997
Comprehensive strategic projects
Evaluation and quality development
Observatory
Networking and knowledge-base building
Supporting NAP members and exploit their professional expertise
Wide dissemination of project results and developing synergies
+Op.Grant objectives
These institutions are examples of OEC and EDEN’s “stakeholders” or customers. All three are EDEN institutional members, We need to find ways to better serve them and their needs. We do this through the means already presented, for example by providing a platform for them to share their successes (conferences, research workshops) and networks to connect with other academics and professionals.
Let’s use these platforms to further the work.
EDEN and OEC also need to look at the value chain and where we bring value to our members and member institutions. And we need to develop new models and approaches for adding value, together.
(Weak. Need to work on this more.)
Need open strategies -- open strategies (OER Hub)
Need open models
Need collaboration across organizations and across disciplines
Need continuing awareness: success stories, stuff like the COL paper on OER
Business opportunities will be seen and claimed
Need new models for partnerships – not just signing a piece of paper and showing up at each others conferences: how do we add value to the HE value chain? By providing support and stakeholder services that further promote awareness and support of, and commitment to openness.
Context = value-added
Barnosky AD, Ehrlich PR, Hadly EA. 2016. Avoiding collapse: Grand challenges for science and society to solve by 2050. Elem Sci Anth 4: 000094. doi: 10.12952/journal.elementa.000094
http://www.elementascience.org/articles/94
Most value chains focus on the course development value chain, or on the silos of the organization (a fragmented view), few focus on the entire picture and how different areas interact.
In thinking about these examples, each OER initiative has added various degrees of value to the institution along the value chain, and, in the case, of the OUUK OpenLearn used hard measurements to show the value added.
Where did OER add value for the OUUK? By using MOOCs to transition non-paying learners to enrolled OUUK students. (Numbers??)
The OUUK with its OpenLearn initiative, is in an auspicious position for becoming a leader again in ODL, in establishing a model for other ODL institutions, much as it did many years ago in the development of the open university.
UMUC is another model, recognizing the value of OER first in reducing the textbook cost burden on students, but also the opportunity to incorporate more learn-centered pedagogy. Moving to OER has also given them competitive advantage.
AU is a bit more difficult to pinpoint except that they have added value by creating more awareness for OER and have reduced their dependency on publishing companies.
The value added through these initiatives has helped contribute to their sustainability. AU and UMUC seem to be in the early stages of establishing sustainability, and the OUUK’s OpenLearn is in the process of strongly solidifying its sustainability.
In all cases
EDEN has also holds influential positions with many EU projects. These projects have led adoption of educational policy. Historically, Europe has led the move from correspondence to digital education, supported by the public sector -- policy makers and governments – from the start.
Open Professional Collaboration for Innovation (OPENProf): addresses key innovations in training of teachers and trainers, as well as adult educators: OER and open curriculum and development and licensing, open collaboration, as well as designing curriculum for diverse target groups including work-based learning
Open Discovery Space (ODS): serves as an accelerator of the sharing, adoption, usage and re-purposing of rich existing educational content. Demonstrates ways to involve school communities (nearly 4000 schools and over 10 0000 registered ODS portal users).
Policies for OER Uptake (POERUP): Carries out research to understand how governments can stimulate the uptake of OER by policy means (not just funding); contributes to implementation of lifelong learning through country reports and policy recommendations.
eLene4work: strives to help students and new entrepreneurs identify soft skills needed by the job market and fill the skill gap using MOOCs and other OERs, as well as help companies exploit digital talents of employees
D-Transform: Contributes to the modernisation of Europe’s higher education systems; goal is to implement a training program for leaders of European universities focusing on the major role played by digital technologies and OER in transforming institutions.
Learning at Home and in the Hospital (LeHo): Outlines key educational factors and best practices by students with medical conditions; explores and designs ICT-based education solutions for children in hospital, receiving home therapy, or who attend school part-time due to illness.