The word “livecasting” comes from is the meshing of two news media concepts of Live footage and broadcasting media.
“ When a news anchor is “live,” what we are watching is almost in real time, with a small delay. A “broadcast” is something pre-recorded and transmitted at a later time for viewing. Livecasting is combining both the live feed and broadcasting it for viewing…” ( www.mobilelivecasting.com )
“ Social media is rapidly changing the way we discover, consume and share information. Transforming online monologues into engaging dialogues, social media platforms enable people to connect and communicate in new and innovative ways. Smart companies are joining the discussion and leveraging this emerging and highly-effective channel to grow their businesses.” ( www.blogtalkradio.com/whatis.aspx )