Personal development programme (pdp)

Personal Development Programme (PDP)for University of Southampton Marketing MSc students
Lisa Harris
28/9/2010

What is a PDP?
An online diary (blog) where you write up your reflections on set tasks, and agree the necessary follow up action points with your Personal Tutor. The blog will then form a record of your progress and achievements throughout your course.
You are welcome to add additional posts and features to your blog – it can ‘showcase’ your work to prospective employers, business partners etc

Why is it important?
A place to address any minor issues or concerns before they have the chance to develop into major problems
Employers are seeking high level skills of communication and networking in their potential employees
To develop your digital identity that enables you to demonstrate your skills and ‘stand out from the crowd’ in the job market
Useful feedback for tutors on what you like/dislike about your programme

Video: The Networked Student
The Networked Student (5 mins)

The world is changing…
Educators are no longer the ‘gatekeepers’ of knowledge
Acquiring information is no longer the issue – critical evaluation is the key skill
Contributing effectively to your community
Educators and students are learning together
“Sage on the stage” to “guide on the side”

21st Century Careers (JISC, 2009)
Competition for employment in a global knowledge economy
increased levels of self-employment and portfolio working
growth of multi-disciplinary teams focused on specific tasks whose members might be physically located anywhere in the world
life within a networked society
blurring of boundaries between ‘real’ and ‘virtual’, public and private
increasingly ubiquitous use of digital technologies.

Production and consumption is now...
Democratic
Amateur
Distributed

“Life-wide” and “life-long” learning

Examples
An ex-student who is building his personal brand: www.twitter.com/bradfitchew (@bradfitchew)
Facebook Group for people interested in Chinese/English lessons
FacebookGroup: Southampton University Social Media Network

How social media has helped my work
Developing new contacts
Sourcing newly published articles, calls for papers and relevant events to attend
Tracking and commenting on the blogposts of key contributors to the field
Keeping in touch, real time, with project participants and other key contacts
www.lisaharrismarketing.com
www.twitter.com/lisaharris
www.slideshare.net/lisaharris
www.delicious.com/lisaharris1
www.linkedin.com/in/lisajaneharris

Potential scope of the PLE

Dare you Google yourself...?

Getting started
To post to your PDP blog, you will need to visit http://www.efolio.soton.ac.uk/blog
There are separate documents posted on Blackboard (in the MANG6184 Introduction to Marketing folder) showing you
‘Welcome’ and ‘Learning Together’ presentations
The PDP tasks and deadlines for Semester 1

Linchpin by Seth Godin

Personal development programme (pdp)

by lisa harris on Sep 26, 2010

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