Lisa's Projects October 2013

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Presentation to new MSc students at University of Southampton

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Lisa's Projects October 2013

  1. 1. Lisa’s Research Lisa Harris 2nd October 2013
  2. 2. About me… • 10 years in banking industry and MBA @ Oxford Brookes makes me a “pracademic” • PhD @ Brunel, investigating case studies of technological change in banking industry • Teaching @ Brunel and Director of MBA programme • Teaching @ Soton and course leader of MSc Digital Marketing • Qualified tutor University of Liverpool e-MBA • Student Digital Champions • Associate Director of CITE and Digital Economy Research Group
  3. 3. In a nutshell… • I’m interested in the innovative applications of technology on education, business and society • In particular, I’m currently involved in projects investigating: – Digital literacy – Social activism – Social CRM – Social learning • But first, a bit of background…
  4. 4. “No more disruptive innovation, please”
  5. 5. How many of these existed 10 years ago? John
  6. 6. I like these quotes… “…alternatively, you can ignore this advice, close the blinds and gaze lovingly at your peer-reviewed papers. All I would say is: remember Betamax.” (Dan Stern in Times Higher , warning of the need for innovation in universities) “If you don’t like change, you’re going to like irrelevance even less” (General Eric Shineski, US Army Chief of Staff) Eric Qualmann (video, 4 mins)
  7. 7. I aspire to “Open Scholarship” (Anderson, 2009) • Archive my own work in a public space (eg ePrints repository, blog) • Filter, curate and share content with others (via blogs, social networks etc) • Present at conferences where the work is freely shared online • Publish in open access journals • Write open textbooks or lead open courses • Act as change agents in traditional institutions
  8. 8. “Life-wide”and“life-long”learning Contacts Experts Teachers Classmates Friends Family Coworkers Synchronous Communication Mobile Texting Video Conferencing Microbloging Instant Messaging RSS Wikis Blogs Subscriptions readers Podcasts Social Bookmarking Social Networks Information ManagementLibrary/ Texts Open CourseWare Evaluating Resources Scholarly Works Locating Experts Wendy Drexler (2008)
  9. 9. What technologies are being discussed here? • “The modern world overwhelms people with data and this is confusing and harmful to the mind” (Conrad Gessner, 1565) • “It will create forgetfulness in the learners' souls, because they will not use their memories.“ (Socrates, 469-399BC) • “It socially isolates readers and detracts from the spiritually uplifting group practice of getting news from the pulpit” (Malesherbes, 1787) • “It might hurt radio, conversation, reading, and the patterns of family living and result in the further vulgarisation of American culture“ (Ellen Wartella, 1962) • “It’s making us stupid” (Nicholas Carr, 2008)
  10. 10. The times they are a changing… • Availability of free content (e.g. video of lectures) by global experts • University reliance upon ‘Russell Group’ arrogance – but this is a 20th century brand. • Expectation from students of flexible evening/weekend/online learning options, as they seek to maintain job and family commitments • Accessibility and breadth of information online alters the traditional role of the lecturer as gatekeeper to relevant knowledge • Difficult economic conditions and higher fees adjust the risk/reward calculation of attending university • Student profile increasingly international and with a wide range of ages and work experience
  11. 11. My collaborative projects • Blog.soton.ac.uk • Student Digital Champions • Curriculum Innovation • Social Media in Live Events Project (SMiLE) – #SXSC2 and #SXSC3 – Web Science MOOC starts 11th Nov #Flwebsci – #PortusMOOC
  12. 12. What does Google like? • Social media interaction with web content is the *biggest influence* on its search visibility: 1. Facebook shares 2. Facebook comments 3. Facebook likes 4. Tweets http://www.socialmediastrategist.co.uk/blog/ 1-news/175-social-media-seo
  13. 13. Blogs: pulling it all together • Use the blog framework as a central point pulling in your other social media content: Digital Economy Blog or to aggregate a series of blogs as per Multidisciplinary Research • Tweets – Flickr – LinkedIn – Vimeo - Slideshare – Pinterest - Soundcloud - YouTube • You can also embed other social media within individual blog posts • Video is increasingly important, especially authentic user generated content • Provide sharing buttons so that your readers can share your content on their own networks • These activities provide a regular supply of googlejuice to the blog • Start your own blog
  14. 14. Blog posts • Our outputs from SMiLE have been published on the LSE Impact Blog: – http://blogs.lse.ac.uk/impactofsocialsciences/201 2/05/23/social-media-enrich-but-isolate/ – http://blogs.lse.ac.uk/impactofsocialsciences/201 2/06/25/smile-archive-visualise-tweets- conference/ – And on Dave Chaffey’s Smart Insights Marketing Blog
  15. 15. Student Digital Champions • What do the digichamps do? • Digital Literacies Conference video • Conference Summary • Facebook Group – here we post information about upcoming events, relevant news and work opportunities • Blog – reviews of completed Digichamp work
  16. 16. Student Digital Champions: Flo Broderick • Met at SXSC2 last October • Took Digital Marketing and CI modules, learned interviewing skills and video editing • Helped out in a big way at Digital Media Europe • Masterminded student contribution to Digital Literacies Conference • Provided student perspective on our research into online learning MOOCs • Visited Italy to carry out MOOC filming in Portus • Now in Madrid working for Telefonica Digital
  17. 17. MOOCs • Showcase the university’s teaching/research /student contributions to encourage enrolments on campus courses and inspire innovation there • Sharing of participants’ intentions/experiences via social media is integral to the package • these interactions carry an authenticity that traditional promotional materials lack. • Mobile/tablet access to course is crucial
  18. 18. New CIP Modules: linking research and teaching
  19. 19. Living and Working on the Web This module focuses on the development of online identities and networks to enhance employability in the digital age. Specifically, it investigates how the digital world is influencing how we: • collect, manage and evaluate online information – ideal preparation for dissertations • build an effective online identity for personal or career development • create and curate content via blogging and video production • interact with others for networking, team-building and project management purposes • deal with online privacy, safety and security issues • participate remotely in live events Working in small groups, students engaged in real time with a ‘real’ and ‘virtual’ audience at the University Digital Literacies Conference in May 2013. For more information check out the module webpage and video and the students’ feedback video
  20. 20. Where next? • Conference paper presented Curriculum innovation: living and working on the web. In Enhancement and Innovation in Higher Education, Glasgow, June 2013 – Lessons of learning in online communities to be extended to MOOCs – Streamlining the assessment to retain interaction and improve efficiency – How to address the differing expectations of students who have been socialised in very different ways of learning – Addressing inequality of skills/attitudes by introducing the themes of the module at the start of their degrees to provide more continuity
  21. 21. Upcoming events • Digital Literacy Workshops • Creative DigiFest Featuring Dragon’s Den #SXSC3 (19th Nov) • MOOC-up (November – more info soon)
  22. 22. Thank you! You are welcome to follow me on any of my social media sites: • www.lisaharrismarketing.com • www.delicious.com/lisaharris1 • www.twitter.com/lisaharris • www.linkedin.com/in/lisajaneharris • www.slideshare.net/lisaharris • www.netvibes.com/ljharris

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