Dr Lisa Harris is a Senior Lecturer in Marketing at Southampton University School of Management. She is a Chartered Marketer and a member of the Chartered Institute of Marketing International Board of Trustees.
Dr Alan Rae is Managing Partner of AI Consultants which researches how small companies use IT and develops training programmes for small companies themselves or those who need to work with or sell to them. He is a Fellow of the CIM and sits on its membership and research advisory groups.
How online marketing is changing Web Site Google Adwords Overture Download Free Info Details to Database Email Offers / Ezines Enquiries Sales Networking PR / Blogs Retail Route Consultants Route
Political aspects: the Obama effect PESTL Analysis Social: Generation Y Online networking Economic: Credit crunch Techological: Web 2 tools Video Mashups RSS Rating systems le legal le Legal: Privacy Security Intellectual property
User generated content is driving openness, sharing, collaboration, interaction, communities, and social networking.
Web 2.0 (blogs, wikis, microblogs, rss, podcasts, vodcasts, social networks, virtual realities) represents a fundamental change in the way people use the Internet, their online expectations and experiences.
A ‘net generation’ culture is evolving based on decentralised authority rather than hierarchy and control, online socialising and collaboration, user generated and distributed content, open communications, peer-to-peer sharing and global participation.
Success in this new online environment requires new ‘mindsets’ and innovative approaches to marketing, customer and network relationships
Amazon lead the way, as usual Google ads: Improvements in relevance Amazon.com recommendation engine: Leveraging data Source: Amazon.com, Google What other customers are thinking What other customers are buying What other customers are doing What other customers are saying
General Motors GM is using a blog as an instant publishing and marketing channel that bypasses mainstream media. It is a way to put their own version of the story out there and to get feedback. They have opened a window into their world.
English Cut Thanks to his blog, London Tailor Thomas Mahon is one of the most well publicised tailors in Savile Row. The blog is full of talk about how suits are made and marketed. Mahon is offering his wisdom on his industry and publicly talks about the secrets of his trade.
Tags and Keywords he’s actually used someone who knows what they’re doing!
<title>Divorce and Family solicitors: solicitor UK: divorce lawfirm</title> <meta http-equiv="Content-Type" content="text/html; charset=windows-1252">
<meta name="keywords" content="divorce advice, divorce solicitors, divorce England, UK family solicitor, matrimonial law, family law, family advice, family solicitors" />
<meta name="description" content="UK family and divorce solicitors providing advice on divorce and family law – call 0800 3212832" /> <meta name="author" content="Website designed and developed by Zarr - http://www.zarr.com" /> <link type="text/css" href="/styles.css" rel="stylesheet" media="screen" /> <link type="text/css" href="/print.css" rel="stylesheet" media="print" />
Here is Andrew’s Autosignature when he blogs on Ecademy Each phrase is a key word that is the anchor text For a specific page on his site