HEEG Digital Presence Workshop

HEEG Workshop
Lisa Harris, Lorraine Warren, Cristina Costa and Alan Rae

Who we are
Cristina Costa works at the University of Salford, as a member of the central research team. Her role is to champion innovative means of convening and disseminating research activity, and promote collaborative research ventures with the use of new web technologies. For more information: http://knowmansland.com
Lorraine Warren is a Senior Lecturer in Entrepreneurship and Innovation at the University of Southampton. Her interests in the use of technology in education go back to the early 1990s when she headed the project 'Multimedia Courseware in the Humanities' as part of the ITTI programme at the University of Hull. More recently, she has linked her research in entrepreneurial identity to the development of proactive profiles in the digital economy. For more information: http://doclorraine.com
Lisa Harris is a Senior Lecturer in Marketing at the University of Southampton, Director of the MSc programme in Digital Marketing. She is an accredited tutor for the University of Liverpool online MBA programme, and has projects with Alan Rae investigating how ‘early adopters’ of new technology are using Web 2 tools to ‘punch above their weight’ http://lisaharrismarketing.com

Where are you now?

How do you mainly use social media?

Rationale
Entrepreneurial activity increasingly involves understanding how today’s networks work and how to deploy them effectively, both online and offline.
Building and maintaining a personal brand in this way is becoming a critical aspect of business development
It is essential to make sure that the nature of the information an individual displays online is going to encourage rather than discourage potential customers, collaborators etc.
This workshop is part of an ongoing research project investigating the use of new technologies to build their digital presence and encourage entrepreneurial activity

21st Century Careers (JISC, 2009)
Competition for employment in a global knowledge economy
increased levels of self-employment and portfolio working
growth of multi-disciplinary teams focused on specific tasks whose members might be physically located anywhere in the world
life within a networked society
blurring of boundaries between ‘real’ and ‘virtual’, public and private
increasingly ubiquitous use of digital technologies.

The world is changing…
Educators are no longer the ‘gatekeepers’ of knowledge
Acquiring information is no longer the issue – critical evaluation is the key skill
Contributing effectively to your community
Educators and students are learning together
“Sage on the stage” to “guide on the side”
check out this experiment by Shakespeare Quarterly

Production and consumption is now...
Democratic
Amateur
Distributed

“Change we can believe in”
$28m average raised per month in online donations during 2008
92m views of display ads per month
2.2m site visitors per month
9.8m video views on YouTube
5,455,665 supporters of the Obama Facebook Group
285,467 followers on Twitter

Dare you Google yourself...?

“Life-wide” and “life-long” learning

Functions of current popular tools

How social media has helped my work
Developing new contacts
Sourcing newly published articles, calls for papers and relevant events to attend
Tracking and commenting on the blogposts of key contributors to the field
Keeping in touch, real time, with project participants and other key contacts
www.lisaharrismarketing.com
www.twitter.com/lisaharris
www.slideshare.net/lisaharris
www.delicious.com/lisaharris1
www.linkedin.com/in/lisajaneharris

Your online portfolio
A blog. Plenty of good advice here: http://www.slideshare.net/demler1/developing-your-personal-brand-through-blogging
Twitter:
guides can be linked from: http://www.twitip.com/personal-brand-how-to-build-yours-in-twitter
www.teachertrainingvideos.com useful beginner guides (by @russell1955)
http://www.slideshare.net/richardsedley/twitter-for-marketing-an-introduction-4639213 (by @richardsedley)
LinkedIn http://www.thewebpitch.com/social-networking/are-you-linking-in/
Slideshare – for presentations (and now video aswell...)
Be creative! See Ed Hamilton’s CV on Google Maps (45,401 views to date) http://tinyurl.com/ycvcfcx and Jay Foreman’s video history of London’s tube stations http://tinyurl.com/36rkt7k

Cloudworks Community
http://cloudworks.ac.uk/cloudscape/view/2110

Question
What do you consider to be the biggest
a) benefit
b) challenge
in building your digital presence?

To end...
“academic productivity is about much more than finding ways to get your work done efficiently. It's also about being a productive member of a larger community of thinkers and researchers, all of whom benefit from the wider circulation of more ideas, from more people, in more participatory ways. Alternatively, you can ignore this advice, close the blinds and gaze lovingly at your peer-reviewed papers. All I would say is: remember Betamax.” http://www.timeshighereducation.co.uk/story.asp?sectioncode=26&storycode=408419&c=1

HEEG Digital Presence Workshop

by lisa harris on Oct 10, 2010

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HEEG Digital Presence Workshop — Presentation Transcript

http://www.lisaharrismarketing.com	45
http://cloudworks.ac.uk	12