Research update

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Presentation to Soton Research in Marketing Group, 12th December

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Research update

  1. 1. Lisa Harris Research Interests December 2008
  2. 2. Projects <ul><li>“ Abandoned heroes” investigation of small firms’ innovative use of information technology. £120,000 joint project with Royal Holloway and Kingston Universities, sponsored by West Focus, July 2006 </li></ul><ul><li>Follow on funding of £25,000 to investgate how early adopter firms from the above project were using web 2.0 marketing tools to punch above their weight ( www.punchaboveyourweight.com ), July 2007 </li></ul><ul><li>Follow on funding of £10,000 to investigate trends towards collaborative gangs and networking from the above project, July 2008 </li></ul>
  3. 4. RSS feeds for research
  4. 5. Routledge E-business Series Book 5 on e-entrepreneurship planned for 2009
  5. 6. Books <ul><li>Harris, L. and Budd, L. (eds) (2009) “eGovernance: Managing or Governing?” Routledge </li></ul><ul><li>Harris, L. and Dennis, C. (2008) 2nd Edition, “Marketing the e-Business” Routledge </li></ul><ul><li>Harris, L. and Budd, L. (eds) (2004) “e-Economy: Rhetoric or Business Reality?” Routledge  </li></ul><ul><li>Jackson, P., Harris, L. and Eckersley, P. (eds) (2003) “E-business Fundamentals” Routledge </li></ul>
  6. 7. Recent Articles <ul><li>Grewal, S. and Harris, L. (2008) “Beyond critical mass: a case study investigating the use of WebCT for course delivery by faculty in a campus based UK University”, Journal of Online Learning and Teaching , Vol 4, No 3 </li></ul><ul><li>Harris, L., Rae, A., and Grewal, S. (2008) Out on the Pull: How small firms are making themselves sexy with web 2.0 marketing techniques , International Journal of Technology Marketing </li></ul><ul><li>Harris, L. and Vincent, J. (2007) “Effective use of mobile communications In e-government: how do we reach the tipping point?” Information, Communication and Society , </li></ul>
  7. 8. Accepted for Publication <ul><li>Harris, L. and Rae, A. (2009) “Communication, collaboration and aggregation: how online communities are transforming marketing strategy for entrepreneurial small businesses”, Journal of Business Strategy </li></ul><ul><li>Harris, L. and Rae, A. (2009) ‘The Revenge of the Gifted Amateur’, Journal of Small Business and Enterprise Development, Book Chapter </li></ul><ul><li>Grewal, S. and Harris, L. (2009) “Learning Virtually or Virtually Distracted? The Implications of Web 2.0 on Pedagogical Practice” </li></ul>
  8. 9. Work in Progress <ul><li>Harris, L. Rae, A. and Budd, L. “Collaboration: levelling the playing field” for special edition of International Journal of Enterprise and Innovation (December 2008) </li></ul><ul><li>Barnes, D. Harris, L. and Rae, A. ‘Let’s work together: an exploratory investigation into the use of Web 2.0 collaboration tools by SMEs’ for the International Small Business Journal (December 2008) </li></ul><ul><li>Harris, L. and Rae, A. ‘building your personal brand online’ for Journal of Business Strategy (December 2009) </li></ul><ul><li>Harris, L. and Harris, P. ‘Web 2.0 tools for political marketing: early adoption by Barack Obama’ (due March 2009) </li></ul><ul><li>Harris, L. Rae, A. and Misner, I. “Punching above their weight: the role of networking in effective SME marketing” for Turkey conference April 2009    </li></ul>
  9. 10. Pending for 2009 <ul><li>Budd, L. Harris, L. and Rae, A. “The evolution of e-entrepreneurship” Routledge </li></ul><ul><li>Hulbert, B. and Harris, L. ‘Managing the new marketing DNA’, Wiley </li></ul><ul><li>“ Using Web 2.0 in education: privacy and integrity in the virtual campus” (book chapter with Lorraine Warren due August 09) </li></ul>

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