Decision Making Need Recognition Information Search Alternative Evaluation Purchase Decision Post-purchase Evaluation Connect Convince Cultivate
The Marketing Mix
The blend of the 4 components of marketing to satisfy the chosen market segment.
Product All attributes of the offering that lead to want satisfaction – both tangible and intangible. Price The value that a consumer exchanges for a good or service. Place The channel and distribution infrastructure that facilitates the exchange process. Promotion Activities and messages to persuade and influence the consumer’s decision making.