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Week 1: Marketing & Entrepreneurship (2011)
 

Week 1: Marketing & Entrepreneurship (2011)

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Intro to course and business and marketing foundations.

Intro to course and business and marketing foundations.

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    Week 1: Marketing & Entrepreneurship (2011) Week 1: Marketing & Entrepreneurship (2011) Presentation Transcript

    • Welcome to week 1!
      Entrepreneurship & Marketing
    • Introduce Yourself
      What is your background?
      If you were a cereal brand or a car, what kind would you be?
    • Why are you Here?
      3 Main
      Groups:
    • What We’re Going to Learn
    • We’re going to be the Innovative Thinkers!
    • Main Topics
      Entrepreneurship
      Business Ideas
      Product Planning
      Start-up & Growth Strategies
      Marketing
      Connecting with Customers
      Branding & Online Presence
      Sales & Communications Strategies (Advertising +)
      Online Media (e-Publishing)
      Making $ on the Web
      Summary:
      Making smart, confident business decisions.
    • In Addition:
      Creativity
      Confidence
      Strategic Thinking
      Networking
      Awareness
      Decisiveness
      Focus
      To get these out, you must first try to put them in.
    • Resources
      No Required Textbooks
      Many Great and Helpful Websites
      All Materials on Blackboard (Coming Soon)
      Purchase/Borrow Books Based on your Needs
      Benefit from Each Other
    • Deliverables (in a Nut Shell)
      e-Publication Business Plan
      Idea Proposal
      Product Plan
      Launch Campaign
      Pitch Presentation
      Quizzes
      Marketing Concepts
      Ad Sales
      Full Chart Available on Blackboard.
    • A creative exercise in problem solving:
      Exercise: Why & How
      How will I get a good grade?
    • Marketing Foundations
    • Business & Marketing
      Business and Marketing are two ways of saying the same thing: an exchange of value between company and client to meet a demand or need.
      The marketing system never changes – only the tools and situations within it.
    • The Marketing System
      AUDIENCE
      PROVIDER
      need
      value
      clutter
      connect
      convince
      cultivate
    • Good Marketing Habits
      • Be relevant
      • Be different
      • Be efficient
      • Be aware
      Ask the right questions.
      Find fresh ideas.
      Integrate.
      Measure.
    • What does it have to do with e-Publishing?
      What is e-Publishing?
      What are the roles in e-Publishing?
    • Then
      Now
      Why e-Publications?
      http://mashable.com/2011/09/09/internet-yesterday-today/
    • Then
      Now
      Why e-Publications?
      http://mashable.com/2011/09/09/internet-yesterday-today/
    • Business Opportunity Analysis
    • Business Opportunity - Steps
      Brainstorm & Collect Ideas
      Research Feasibility
      Qualitatively
      Quantitatively
      SWOT Analysis to Inform Strategy
    • Idea Collection
    • Quick Questionnaire:
      Submit a quick note with the following:
      Where have you used marketing before?
      In what capacity are you most likely to be using it?
      In your current occupation
      In your desired future career path
      What’s your most creative pastime?
    • For Next Week:
      Bring in one or two printed publications that would make a good premise for an online one
      Find some good sources for business and internet trends
      Upcoming: Business Opportunity Assignment