- Digitization of ‘traditional’ forms of media. - Covers creation of, and access to forms of media. - Can be created on or transferred to computer. - Also covers storage and access devices.

- Digitization of ‘traditional’ forms of media.

- Covers creation of, and access to forms of media.

- Can be created on or transferred to computer.

- Also covers storage and access devices.

• Greater possibilities for the creation of new media content • Digital Media Production offers substantial advantages in being efficient in the creation of new media content • Digital Media Production offers advertising advantages • Disadvantages of new media

• Greater possibilities for the creation of new media content

• Digital Media Production offers substantial advantages in being efficient in the creation of new media content

• Digital Media Production offers advertising advantages

• Disadvantages of new media

• Greater possibilities for the creation of new media content • Digital Media Production offers substantial advantages in being efficient in the creation of new media content • Digital Media Production offers advertising advantages • Disadvantages of new media

• Greater possibilities for the creation of new media content

• Digital Media Production offers substantial advantages in being efficient in the creation of new media content

• Digital Media Production offers advertising advantages

• Disadvantages of new media

Perfecting existing tech for people on the web and make them work for people. EXAMPLE YouTube: didn’t invent online video but people who upload videos to YouTube and embed them across the web. Facebook/MySpace: didn’t invent online social networking but people create their identities and record the details of their lives.

Perfecting existing tech for people on the web and make them work for people.

EXAMPLE

YouTube: didn’t invent online video but people who upload videos to YouTube and embed them across the web.

Facebook/MySpace: didn’t invent online social networking but people create their identities and record the details of their lives.

For next big digital media industry: won’t be built on a technology yet to be introduced on the web it will likely be built with existing technology, by figuring out how to perfect the technology. The web isn’t just about technology or about content — it’s about people using technology, people creating content. All digital media should be suitable for the users.

For next big digital media industry:

won’t be built on a technology yet to be introduced on the web

it will likely be built with existing technology, by figuring out how to perfect the technology.

The web isn’t just about technology or about content — it’s about people using technology, people creating content.

All digital media should be suitable for the users.

VOTE NOW