Social media for business
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Social media for business

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Shaa Wasmund on how to use social media to leverage your business

Shaa Wasmund on how to use social media to leverage your business

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  • NOTE: Maybe a better image for this slide and use this image elsewhere. Fonts etc. look rubbish, but Matt and I are useless!
  • NOTE: Font / size etc. need to be sorted. The word Sharing needs to fade / fly in seperately.
  • Note: Each line is to fade in …
  • This needs to be on 2 slides – and the word IS should JUMP out – to make the point.
  • NOTE: Text boxes 2 and 3 should be clear, not purple so white text fades / flies in but you can still see the lovely image. The first text box can stay purple and a bit bigger!

Social media for business Social media for business Presentation Transcript

  • New Networking Strategies How to Develop Your Business and Build Sales Through Social Media Shaa Wasmund
  • Traditional networking is an effective sales and marketing tool . But it’s limited to who’s in the room.
  • But online, there are no boundaries
  • Online networking and marketing means you can reach many people at once
  • How Do You Capitalise on Social Media? Use social media to create direct relationships – it’s a dialogue , not a monologue. “ Does anyone know the best source to learn about Social Media? ” “ Have you tried http://thefuturebuzz.com ? It’s the best one on PR / marketing / social media that I’ve seen yet. ”
  • Good News! You already have the skills… … from your offline networking, to succeed in online networking … … Meet people … Build relationships … Ask questions … Answer questions … Create Trust … Build reputation
  • Why should you care about social media? It’s not a fad! Social Media and online networking are the new ways of marketing and selling. Twitter now has 106m global user accounts. LinkedIn has over 75m members worldwide. 95% of companies use it to hire staff. If Facebook currently has over 500m active users on global basis. If Facebook were a country it would be the 2 nd largest.
  • . SOCIAL MEDIA IS MINDBLOWING! 859 MILLION PEOPLE USE SOCIAL MEDIA         71% OF THE GLOBAL ONLINE AUDIENCE USED SOCIAL MEDIA IN MARCH 2010   45% OF PEOPLE HAVE THEIR OWN BLOG Why should you care about social media?
  • WHAT IS SOCIAL MEDIA?   FORGET THE JARGON AND WORDY EXPLANATIONS, IT’S REALLY ALL ABOUT: SHARING “
  • SOCIAL MEDIA IS HERE. IT’S ARRIVED. IT’S NOT A FAD. IT’S RIGHT HERE, RIGHT NOW. THIS IS THE BIGGEST, SINGLE OPPORTUNITY OF OUR LIFETIME .
  • Social media & networking can help your sales Help cut costs for lead generation Create great customer engagement for repeat sales Make it easy for your customers to generate referrals
  • Traditional advertising is no longer working
  • 1980s Fewer Ads Today reached more people via fewer outlets More Ads Reach fewer people via more outlets
  • The average person is exposed to 3,000 advertising messages every day 90% of people who can skip TV ads, do Only 14% of people trust advertisements Only 18% of TV ad campaigns generate positive ROI SOURCE: Nielsen Global Online Consumer Survey 2009 http://seekingalpha.com/article/30979-online-campaigns-the-new-way-marketers-can-reach-out-to-chinese-consumers
  • “ I believe bloggers and their ideas. They will tell me the truth, unlike advertisements. “ In contrast… 70% Of people trust the online recommendations of other consumers
    • MILLENIALS / GEN Y-ERS SPEND $350BN A YEAR; SPEND 16 HRS A WEEK MIN ONLINE; 96% USE SOCIAL MEDIA
    • SOCIAL MEDIA IS WHERE YOU CUSTOMERS HANG OUT
    • ONE THIRD OF RETAILERS REPORTED AN 11-20% OR MORE OVERALL INCREASE IN CONVERSIONS AS A RESULT OF ADDING REVIEWS TO THEIR SITES
    • MILLENIALS / GEN Y-ERS SPEND $350BN A YEAR; SPEND 16 HRS A WEEK MIN ONLINE; 96% USE SOCIAL MEDIA
    • SOCIAL MEDIA IS WHERE YOU CUSTOMERS HANG OUT
    SOCIAL MEDIA IS BUSINESS
  • PEOPLE WHO LIKE YOU BUY FROM YOU YOU 60% OF FACEBOOK FANS AND 79% OF TWITTER FOLLOWERS ARE MORE LIKELY TO RECOMMEND THOSE COMPANIES SINCE BECOMING A FAN OR FOLLOWER 51% OF FACEBOOK FANS AND 67% OF TWITTER FOLLOWERS ARE MORE LIKELY TO BUY FROM COMPANIES THAT THEY FOLLOW
  • But online, there are no boundaries Your customers as your promotional tools > Your current customers are a great asset > Encourage them to promote your brand in social media using photos and discussions
  • Take Fiji Water… “ Smartwater got Jennifer Aniston to be their spokesperson for millions of dollars. But every celebrity drinks my water. I just take the pictures from Us and Touch, or whatever the hell those magazines are called, and put those on our Web site.” Lynda Resnick | Founder | Fiji Water & POM Wonderful
  • King of Shaves… “ King of Shaves re-tweets on Twitter anyone who advocates their product. So people mention them just to get re-tweeted, meaning more positive product and brand messages out there for potential customers to see. http://twitter.com/kingofshaves
  • Prioritise social media… … as a low-cost marketing channel DO put effort into reaching people DON’T spend a lot of money doing it
    • Social Media level-sets the playing field;
    • YOU now use the same tools as your audience:
    • Facebook
    • Twitter
    • Blogs
    • Foursquare
    • Digg
    • Slideshare
    • And about a thousand derivatives
    Tools
  • How can you get started using social media? Read opinions and get involved in the conversation Make your posts interesting and pertinent Be honest Blog what you know (good for SEO!) Create profiles, groups, and events on relevant social networks Engage with influential bloggers! Invite your customers to participate Offer useful tools for customers Share, enable, inspire, influence, and engage. Don’t insist on controlling the conversation.
  • > Network and collaborate what can you do for people you meet? > Become known as a connector who can you help? How Smarta can help
  • How Smarta can help
    • Info and guides… How to use social media for sales success
    • Social media for businesses
    • Social media: the cold hard facts
    • And much more…
  • Smarta Twitter ebooks – www.smarta.com/advice/ebooks Why Twitter has become such big news What Twitter is and how it works How Twitter can help your business How to set up your profile Who to follow Etiquette on Twitter And much more …
  •  
  •  
  • How Smarta can help Ask questions. Who’s already overcome challenges you’re facing? Answer questions. Demonstrate your expertise .
  • I believe … The best knowledge will come from those around you, online and off. What do you need today? There are people in this room & on Smarta who can help your business , right now.
  • We’re in uncharted territory
  • Obama won… ... in part through social media. He was everywhere
  • So…
  •  
  • Thank you To receive a copy of this presentation, register and email me at www.smarta.com We also have a book out now The Smarta Way To Do Business by entrepreneurs for entrepreneurs http://www.smarta.com/smartabook