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The New SEO of Content

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This presentation discusses the future of semantic search, and how exactly to direct your content strategy towards that.

The future of search has confounded many marketers who find it difficult to stay up with the constant changes and updates. If we understand the endgame search engines are shooting for, and where they are evolving too, we can focus our content strategy on the long-term and not get terribly hung up on the individual updates.

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  • 1. @lisagerber#demand13 @lisagerberThe New SEO of ContentLisa GerberBig Leap Creative@lisagerberFriday, June 21, 13
  • 2. @lisagerber#demand13 @lisagerber#demandsuccess @lisagerberJacksonFriday, June 21, 13
  • 3. @lisagerber#demand13 @lisagerberFriday, June 21, 13
  • 4. @lisagerber#demand13 @lisagerberWhat did we learn?Friday, June 21, 13
  • 5. @lisagerber#demand13 @lisagerber1. real people with real problemsFriday, June 21, 13
  • 6. @lisagerber#demand13 @lisagerber2. Google is getting smarterFriday, June 21, 13
  • 7. @lisagerber#demand13 @lisagerber3. Good SEOFriday, June 21, 13
  • 8. @lisagerber#demand13 @lisagerberContent:owned, earnedOptimizationSocialThe New SEOof ContentThe Future of Search :: Semantic SearchFriday, June 21, 13
  • 9. @lisagerber#demand13 @lisagerbermarketingFriday, June 21, 13
  • 10. #demandsuccess#demand13 @lisagerberToday’s agenda1. Awesome content2. Optimize it to get found3. Get socialFriday, June 21, 13
  • 11. @lisagerber#demand13 @lisagerberCompelling content?!?!Friday, June 21, 13
  • 12. #demandsuccess#demand13 @lisagerber1. Share or solve;don t shillContent Marketing Rules,Ann Handley and C.C.ChapmanFriday, June 21, 13
  • 13. @lisagerber#demand13 @lisagerberBe realFriday, June 21, 13
  • 14. #demandsuccess#demand13 @lisagerberBe relevant: Five Content Ideas To Generate Leads1. What are your prospects’ challenges?2. Biggest objections or concerns about your product/service3. Price4. Hyperbole and Lists : Tips, Top 10 lists, X Steps to the Best ______5. Customer testimonials - success stories6. Do an industry survey and share your findingsFriday, June 21, 13
  • 15. @lisagerber#demand13 @lisagerberSolve problemsFriday, June 21, 13
  • 16. @lisagerber#demand13 @lisagerberFriday, June 21, 13
  • 17. #demandsuccess#demand13 @lisagerberBe relevant: Five Content Ideas To Generate Leads1. What are your prospects’ challenges?2. Biggest objections or concerns about your product/service3. Price4. Hyperbole and Lists : Tips, Top 10 lists, X Steps to the Best ______5. Customer testimonials - success stories6. Do an industry survey and share your findingsFriday, June 21, 13
  • 18. @lisagerber#demand13 @lisagerberFriday, June 21, 13
  • 19. @lisagerber#demand13 @lisagerberFriday, June 21, 13
  • 20. #demandsuccess#demand13 @lisagerberBe relevant: Five Content Ideas To Generate Leads1. What are your prospects’ challenges?2. Biggest objections or concerns about your product/service3. Price4. Hyperbole and Lists : Tips, Top 10 lists, X Steps to the Best ______5. Customer testimonials - success stories6. Do an industry survey and share your findingsFriday, June 21, 13
  • 21. @lisagerber#demand13 @lisagerberFriday, June 21, 13
  • 22. #demandsuccess#demand13 @lisagerberBe relevant: Five Content Ideas To Generate Leads1. What are your prospects’ challenges?2. Biggest objections or concerns about your product/service3. Price4. Customer testimonials - success stories5. Do an industry survey and share your findingsFriday, June 21, 13
  • 23. @lisagerber#demand13 @lisagerberFriday, June 21, 13
  • 24. #demandsuccess#demand13 @lisagerberBe relevant: Five Content Ideas To Generate Leads1. What are your prospects’ challenges?2. Biggest objections or concerns about your product/service3. Price4. Customer testimonials - success stories5. Do an industry survey and share your findingsFriday, June 21, 13
  • 25. @lisagerber#demand13 @lisagerberFriday, June 21, 13
  • 26. @lisagerber#demand13 @lisagerberoptimize your contentFriday, June 21, 13
  • 27. @lisagerber#demand13 @lisagerberKeywordsFriday, June 21, 13
  • 28. @lisagerber#demand13 @lisagerberGoogle Keyword ToolFriday, June 21, 13
  • 29. @lisagerber#demand13 @lisagerberOn-page SEOFriday, June 21, 13
  • 30. @lisagerber#demand13 @lisagerberMeta tagsDescriptionTitleURLFriday, June 21, 13
  • 31. @lisagerber#demand13 @lisagerberAlt textFriday, June 21, 13
  • 32. @lisagerber#demand13 @lisagerberHeading (H1 or H2 tag)Friday, June 21, 13
  • 33. @lisagerber#demand13 @lisagerberhelp the bots help you moz.comFriday, June 21, 13
  • 34. @lisagerber#demand13 @lisagerberoff-page :: media and blogger outreachFriday, June 21, 13
  • 35. @lisagerber#demand13 @lisagerberBacklinks for SEOFriday, June 21, 13
  • 36. @lisagerber#demand13 @lisagerberGuest blogging and by-lined articlesFriday, June 21, 13
  • 37. @lisagerber#demand13 @lisagerberanchor text linkFriday, June 21, 13
  • 38. @lisagerber#demand13 @lisagerberhttp://blog.kissmetrics.com/google-authorship/google authorshipFriday, June 21, 13
  • 39. @lisagerber#demand13 @lisagerbersocial searchFriday, June 21, 13
  • 40. @lisagerber#demand13 @lisagerberAccording to Nielsen Research 92% of consumersworldwide trust recommendations from friends andfamily more than any form of advertising.Friday, June 21, 13
  • 41. @lisagerber#demand13 @lisagerber1. build communityFriday, June 21, 13
  • 42. @lisagerber#demand13 @lisagerber2. claim local pagesFriday, June 21, 13
  • 43. @lisagerber#demand13 @lisagerber3. get reviewsFriday, June 21, 13
  • 44. @lisagerber#demand13 @lisagerberHow you’ll measure itFriday, June 21, 13
  • 45. #demandsuccess#demand13 @lisagerberResources• Andy Crestodina• Sean McGinnis• The Sales Lion• Moz.com• Opensiteexplorer.orgFriday, June 21, 13
  • 46. #demand13 @lisagerberThank YouLisa GerberBig Leap Creative Integrated Communications•www.bigleapcreative.com/blog•lisa@bigleapcreative.com•@lisagerber•Slideshare: www.slideshare.com/lisagerberFriday, June 21, 13