Work Customer Experience and Customer Insights at Tata Consultancy Services
Industry Technology / Software / Internet
About Customer Experience is no longer an optional investment and focus for business. What will differentiate the leaders in this space is how they design and execute their Cx strategy. Furthermore, Customer Experience is no longer the sole responsibility of a single department. While Marketing may still own core components, Cx is a shared responsibility across several functional areas including Marketing, Sales, Customer Support and even Engineering.
I have 10+ years of experience leading the marketing efforts for both start-ups and Fortune 500 organizations. As a data-driven professional, this experience as made me keenly aware of the KPIs that drive business results – not just for market.