How to Start and GrowA Successful LotusUser Group
Agenda Know your audience Pick the right topic Pick the right speakers Promotion - more than an email blast Is it worth it?
Know Your Audience
Pick the Right Topic“Now tell me something I don’t already know.”
Pick the Right Speakers“…leveraging strategic messaging analytics enablement collaboration in the Gartner-magic-   quadran...
Promotion – How?   Multi-media   promotion     Phone - yes,     phone     Paper – yes,     paper     Online/email     5-7 ...
Promotion-Who?   Customers   Partners   IBMers   People with Lotus   history   Community sites &   influencers
Promotion-Timeline   8 weeks out: speakers, location   6 weeks out: email and paper invites, post to sites, start   callin...
That’s Too Much Work, Lisa! I just        want to shoot out an email or two        and see who turns up! I’ve got a lot   ...
How’s This Going to Make UsMoney?    People do business with    people they know, trust, and    like.    IBM is trusted bu...
ContactLisa Duke687 638 6688info@simplified-tech.comSimplified Technology Solutions, Inc.3330 Cumberland Blvd., Suite 500A...
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How To Start And Grow A User Group

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Wondering how to start and grow a community, especially a LUG? Here are the basics for a great event

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How To Start And Grow A User Group

  1. 1. How to Start and GrowA Successful LotusUser Group
  2. 2. Agenda Know your audience Pick the right topic Pick the right speakers Promotion - more than an email blast Is it worth it?
  3. 3. Know Your Audience
  4. 4. Pick the Right Topic“Now tell me something I don’t already know.”
  5. 5. Pick the Right Speakers“…leveraging strategic messaging analytics enablement collaboration in the Gartner-magic- quadrant by socializing ROI and synergizing TCO with IDC in the virtual private on-premises cloud…” = WTF?
  6. 6. Promotion – How? Multi-media promotion Phone - yes, phone Paper – yes, paper Online/email 5-7 times to get awareness
  7. 7. Promotion-Who? Customers Partners IBMers People with Lotus history Community sites & influencers
  8. 8. Promotion-Timeline 8 weeks out: speakers, location 6 weeks out: email and paper invites, post to sites, start calling 4 weeks out: post to other sites a few at a time, continue calling, promote through blogs and podcasts 1 week out – email reminder to those who got initial blast but have not registered. Email details to those who registered Day before/day of – send reminder email to those who registered During event – Tweet, live blog, post pics. Those who did not attend should feel like they missed something. After the event – send a thank you note to attendees with links from meeting, links to social media groups
  9. 9. That’s Too Much Work, Lisa! I just want to shoot out an email or two and see who turns up! I’ve got a lot of other stuff to do! One or two customers are plenty!The only thing worse than no user group is a lame user group.
  10. 10. How’s This Going to Make UsMoney? People do business with people they know, trust, and like. IBM is trusted but not known and not always liked.
  11. 11. ContactLisa Duke687 638 6688info@simplified-tech.comSimplified Technology Solutions, Inc.3330 Cumberland Blvd., Suite 500Atlanta, GA 30339
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