Why SEO needs to get Emotional #BrightonSEO

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To do successful link development campaigns in 2016, it is imperative that your campaigns make emotional connections. We go through case studies where we have achieved exceptional results in coverage, including TV. Also presenting Lava the world's first Emotional Search Engine.

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  • So let’s talk about data - who doesn’t use either Linkdex, SEMRush, LinkResearchTools, Searchmetrics etc?
  • For example, take the Apple watch - emotionally that feeling’s lust - and you’ve probably had it yourself that your mind starts filling with ‘logic’ like ‘well it would make certain things easier’ ‘I haven’t bought myself something in a while’ etc. When you notice that happening, that’s your brain stretching, struggling to apply logic to your decision.
  • Even for data nerds it’s not totally the case. Remember the last charity advert you saw. What do you remember from it? The sad dog or the emaciated child, right? That’s because you emotionally connected with that imagery rather than the statistics.
  • Narvik - national significance feeling of pride. Achieved army, monarchy and top broadcaster.
    2.
  • Narvik - national significance feeling of pride. Achieved army, monarchy and top broadcaster.
    2.
  • Narvik - national significance feeling of pride. Achieved army, monarchy and top broadcaster.
    2.
  • Accent Map -

    …but how?
  • Accent Map -

    …but how?
  • That’s why we built Lava.
  • Because we think journalists opinions matter more than anyone elses (they’re the gatekeepers, right) we crawled every major newspaper in the UK. That’s …... Articles dating back decades. With that unique data we’re able to classify
  • Why SEO needs to get Emotional #BrightonSEO

    1. 1. Get Emotional Why SEO needs to @LisaDMyers @JamesFinlayson
    2. 2. Who uses one of these tools?
    3. 3. same data same conclusions We all use the often leading to the
    4. 4. X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X
    5. 5. Humans Algorithms
    6. 6. Limbic system
    7. 7. Frontal Cortex
    8. 8. Ventromedial Prefrontal Cortex
    9. 9. Antonio Damasio
    10. 10. Feel Something
    11. 11. Create Emotional Connections
    12. 12. Narvikhttps://blogg.expedia.no/slaget-om-narvik/en
    13. 13. Emotional investment through collaboration makes outreach more successful
    14. 14. https://accent-map.expedia.co.uk
    15. 15. https://accent-map.expedia.co.uk
    16. 16. Historic London http://www.expedia.co.uk/vc/historicLondon
    17. 17. Historic London http://www.expedia.co.uk/vc/historicLondon
    18. 18. When your campaign is good enough to get TV
    19. 19. How?
    20. 20. Luke: Luke: “I can’t believe it” Yoda: “That is why you fail” ….you sissy Luke…
    21. 21. change the way you look at thin the things you look at change if you Wayne Dyer
    22. 22. What’s the biggest difference between Elon Musk and someone in a dead end job?
    23. 23. IQ ? Upbringing? Education? Luck?
    24. 24. 100 people theory
    25. 25. HOW YOU THINK
    26. 26. 4 Weeks Ago…
    27. 27. Donald John Trump, Sr. is an American businessman, politician, television personality….
    28. 28. Sentiment
    29. 29. We are presenting
    30. 30. 8 million articles
    31. 31. http://lava.vervesearch.com
    32. 32. Thank you! @LisaDMyers @JamesFinlayson

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