Using SchemaMaking the SERPs richer (see what I did there)Lisa MyersCEO, Verve Search@LisaDMyers #SearchLondon
About Lisa Myers• 11 years experience in Marketing, 7 in Search & Social• Speaker at Search Conferences Worldwide (SES, SMX, A4U etc)• Regular contributor to on and offline publications and author of several SEO Best Practise Guides including eConsultancy and B2B Marketing• Heavily involved in the global Search Community, founder of SEO-chicks.com and co-founder of European search blog StateofSearchAwards• “Search Personality of the Year” UK Search Awards 2011 + “Best SEO Campaign” for her agency Verve Search• Management Today “35 women under 35” list 2009• “Best Use of Technology woman under 30” BlackBerry Woman & Technology Awards (2008)• “B2B Marketing Newcomer of the Year” (2007)
To Dos• Use ALL relevant rich snippets, it WILL have a big impact. It really isn’t that difficult to implement.• START building your OWN and clients author profiles, it will be invaluable!• Rel=Author and Reviews is a MINIMUM!
Schema RecoursesGoogle’s Intro to Rich Snippetshttp://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170Rel=Authorhttp://www.vervesearch.com/blog/seo/how-to-implement-the-relauthor-tag-a-step-by-step-guide/Rel Publisherhttp://www.vervesearch.com/blog/seo/how-to-implement-the-relpublisher-google-authorship-mark-up/Setting up Product Extensions in Google AdWordshttp://support.google.com/adwords/bin/answer.py?hl=en&answer=2404256Google’s Rich Snippet Testing Toolhttp://www.google.com/webmasters/tools/richsnippets