London Blog Club MeetUp - Link Development for Blogs
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London Blog Club MeetUp - Link Development for Blogs

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I went through some practical tips and how to do link development. Included tools and examples for link baiting, article marketing and more.

I went through some practical tips and how to do link development. Included tools and examples for link baiting, article marketing and more.

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    London Blog Club MeetUp - Link Development for Blogs London Blog Club MeetUp - Link Development for Blogs Presentation Transcript

    • London Blog Club Meetup Lisa Myers CEO, Verve Search @LisaDMyers
    • SEO TOOLS +
      • Target audience
      • Link Analysis & Research
      • Creative & Implementation
    • #1 { target audience
      • AGE
      • GENDER
      • LOCATION
      ?
      • What are they thinking when trying to solve a problem/finding info?
      • What would they search for?
      • What sites would they visit?
    • Social Influencers
      • Identify social influencers within the industry/market you are link building to
      • Which channels are they using; Twitter, facebook, LinkedIn?
      • Use tools such as Klout to find social influencers in your sector
    •  
    • { link analysis & research #2
    • tools...
    • Who’s dat?
      • Who is your competitors in the SERPs?
      • What links do they have? Types of links (articles,
      • blogs, forums etc) How many, quality etc
    • What to analyse
      • Anchor text
      • Depth of links (what pages are linked to)
      • Type of links (sources)
      • Authority & Strength of links
      • The following slides shows how to do this using
      • www.linkdex.com (its free to set up an account
      • you might as well try it)
    • Analysing Anchor Text
    • Depth of Links
    • Type of Links
    • Filtering
    • Loads of filtering possibilities
      • Site type e.g. blog, article, forum
      • Link anchor (exact and phrase match)
      • Domain extension
      • New or dropped in last 30 days (Velocity)
      • Keyword in title / URL or both of linking page
      • Link target folder or page
      • Intersections/cross-over with other sites
      • No follow / No index
      • Image links / text link
    • { creative & development #3
    • Types of Link Development
      • Link Reclamation
      • Utilising Existing Relationships
      • Link Building
      • Link baiting
      • Article/Content Marketing
    • Link Reclamation
      • Make the most of the links you already have. Use a tool such as Linkdex to analyse current anchor text of links.
      • How many of the links have your target keyword in the anchor text?
      • If you can easily get some of them changed from saying “click here” to “your keyword” then DO IT!
    • Utilising Existing Relationships
      • Often it is the simplest idea that gives you the
      • most link juice!
      • For example;
      • Would your partners, customers etc link to you?
      • Which University did the CEO go to?
    • link building
    • Link Building
      • Directories
      • Blog & forum comments
      • Usually low quality so work best as fillers.
      Should NOT be Primary Link Dev Strategy
    • Finding Relevant Sites
      • Keyword + “article”
      • Keyword + “blog”
      • Keyword + “directory”
    • link baiting great digital content
      • A piece of digital content (article, video,
      • infographic, etc) that specifically increases
      • the chances for generating “organic links”
      {
    • GREAT IDEA funny interesting competitions intelligent newsworthy educational provoking
    • Host the content!
      • This type of link development requires you to host the content on the domain you are doing link dev for!!
      • Creating a fab link bait or social media campaign that is not on your domain = lost link equity
    • Spread the Word
      • Once you have created the “content”, you have to SPREAD THE WORD! This is where social media merges in....
      • Use the already identified social influencers!
    • Power of the People
    • INTEGRATE Your Website Landing/ Campaign Page Email Campaign Offline (mail campaign)
    • real examples {link bait
      • City Inn
      • {advent calendar
    •  
    • Result
      • LOTS of links & Social Mentions
      • Generated the equivalent of 50% of their average monthly traffic
      • Increased email database considerably
      • Twitter followers increased by 300%
      • SEO-Chicks.com
      • {#SEScrapmas
    •  
    • #1
    • SEO Wars Generated <100 links with Anchor text “SEO Wars” + buzz and recognition
    • Give-aways & Competitions
    • Best Practise & White Papers
    • article marketing Using a piece of content to get a link can be very EFFECTIVE!
    • Give something back
      • Have something to trade, why should they
      • be linking to you?
        • Content (must be relevant!)
        • Discount/competition
        • Breaking news
        • Free “something”
        • YOUR USPs??!!
    • The Process
      • Do your research (list of sites, find out as much about the site as you can)
      • Hunt down most appropriate contact
      • Tone of voice in email, although best to call!
      • Tailor your email to person
      • Be direct, don’t waffle.
      • Develop a relationship
      • Follow up
      • ALWAYS, ALWAYS be polite and personable!
    • Writing the content
      • Spend time writing the article, it’s got to be good! Include stats, research or similar.
      • Make sure the angle is appropriate for target site
      • Including keywords that you are targeting for surrounding text
      • ANCHOR TEXT (ideally your main target keyword)
      • Stay away from main keyword in HEADLINE though, as you don’t want them to rank ABOVE you!
      real examples {article marketing
    • Yale Door
      • Needed links and relevant traffic from websites with similar or relevant content
      • Angle/Idea
      • Free “keyless lock” competition/give away
      • First 10 orders of the composite door get’s free lock worth £200
    • Stuff.TV inks to domain= 378,071 Monthly visits circa.150,000 (UK) circa 240,000 (global) 74% male readers 67% of visitors between 25 – 44
    • Coolestgadgets.com Links to domain= 425,886 Monthly visits ca. 60,000 (UK) 72% male readers 60% of visitors between 25 – 44
    • Wired.com Links to domain= 7,79 MILLION PR= 8 Worldwide readership
    • Result = Links & Traffic
    • Blog Monetisation
      • Advertising/adsense
      • Banner advertising
      • Affiliate programs
      • Reviews/content/links
      • Knowledge: Whitepapers, ebooks, videos
      • Membership
      • Or Build it and SELL it!
    • Links I mentioned in my talk
      • www.linkdex.com
      • www.seomoz.org
      • www.majesticseo.com
      • www.raventools.com
      • http://yoast.com/wordpress/seo/ (SEO plug-in for Wordpress)
      • http://econsultancy.com
      • Book I mentioned was The Lean Startup
    • @LisaDMyers Thank You! Email: [email_address] Web: www.vervesearch.com www.stateofsearch.com www.seo-chicks.com