London Blog Club MeetUp - Link Development for Blogs

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I went through some practical tips and how to do link development. Included tools and examples for link baiting, article marketing and more.

I went through some practical tips and how to do link development. Included tools and examples for link baiting, article marketing and more.

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  • 1. London Blog Club Meetup Lisa Myers CEO, Verve Search @LisaDMyers
  • 2. SEO TOOLS +
  • 3.
    • Target audience
    • Link Analysis & Research
    • Creative & Implementation
  • 4. #1 { target audience
  • 5.
    • AGE
    • GENDER
    • LOCATION
    ?
  • 6.
    • What are they thinking when trying to solve a problem/finding info?
    • What would they search for?
    • What sites would they visit?
  • 7. Social Influencers
    • Identify social influencers within the industry/market you are link building to
    • Which channels are they using; Twitter, facebook, LinkedIn?
    • Use tools such as Klout to find social influencers in your sector
  • 8.  
  • 9. { link analysis & research #2
  • 10. tools...
  • 11. Who’s dat?
    • Who is your competitors in the SERPs?
    • What links do they have? Types of links (articles,
    • blogs, forums etc) How many, quality etc
  • 12. What to analyse
    • Anchor text
    • Depth of links (what pages are linked to)
    • Type of links (sources)
    • Authority & Strength of links
    • The following slides shows how to do this using
    • www.linkdex.com (its free to set up an account
    • you might as well try it)
  • 13. Analysing Anchor Text
  • 14. Depth of Links
  • 15. Type of Links
  • 16. Filtering
  • 17. Loads of filtering possibilities
    • Site type e.g. blog, article, forum
    • Link anchor (exact and phrase match)
    • Domain extension
    • New or dropped in last 30 days (Velocity)
    • Keyword in title / URL or both of linking page
    • Link target folder or page
    • Intersections/cross-over with other sites
    • No follow / No index
    • Image links / text link
  • 18. { creative & development #3
  • 19. Types of Link Development
    • Link Reclamation
    • Utilising Existing Relationships
    • Link Building
    • Link baiting
    • Article/Content Marketing
  • 20. Link Reclamation
    • Make the most of the links you already have. Use a tool such as Linkdex to analyse current anchor text of links.
    • How many of the links have your target keyword in the anchor text?
    • If you can easily get some of them changed from saying “click here” to “your keyword” then DO IT!
  • 21. Utilising Existing Relationships
    • Often it is the simplest idea that gives you the
    • most link juice!
    • For example;
    • Would your partners, customers etc link to you?
    • Which University did the CEO go to?
  • 22. link building
  • 23. Link Building
    • Directories
    • Blog & forum comments
    • Usually low quality so work best as fillers.
    Should NOT be Primary Link Dev Strategy
  • 24. Finding Relevant Sites
    • Keyword + “article”
    • Keyword + “blog”
    • Keyword + “directory”
  • 25. link baiting great digital content
  • 26.
    • A piece of digital content (article, video,
    • infographic, etc) that specifically increases
    • the chances for generating “organic links”
    {
  • 27. GREAT IDEA funny interesting competitions intelligent newsworthy educational provoking
  • 28. Host the content!
    • This type of link development requires you to host the content on the domain you are doing link dev for!!
    • Creating a fab link bait or social media campaign that is not on your domain = lost link equity
  • 29. Spread the Word
    • Once you have created the “content”, you have to SPREAD THE WORD! This is where social media merges in....
    • Use the already identified social influencers!
  • 30. Power of the People
  • 31. INTEGRATE Your Website Landing/ Campaign Page Email Campaign Offline (mail campaign)
  • 32. real examples {link bait
  • 33.
    • City Inn
    • {advent calendar
  • 34.  
  • 35. Result
    • LOTS of links & Social Mentions
    • Generated the equivalent of 50% of their average monthly traffic
    • Increased email database considerably
    • Twitter followers increased by 300%
  • 36.
    • SEO-Chicks.com
    • {#SEScrapmas
  • 37.  
  • 38. #1
  • 39. SEO Wars Generated <100 links with Anchor text “SEO Wars” + buzz and recognition
  • 40. Give-aways & Competitions
  • 41. Best Practise & White Papers
  • 42. article marketing Using a piece of content to get a link can be very EFFECTIVE!
  • 43. Give something back
    • Have something to trade, why should they
    • be linking to you?
      • Content (must be relevant!)
      • Discount/competition
      • Breaking news
      • Free “something”
      • YOUR USPs??!!
  • 44. The Process
    • Do your research (list of sites, find out as much about the site as you can)
    • Hunt down most appropriate contact
    • Tone of voice in email, although best to call!
    • Tailor your email to person
    • Be direct, don’t waffle.
    • Develop a relationship
    • Follow up
    • ALWAYS, ALWAYS be polite and personable!
  • 45. Writing the content
    • Spend time writing the article, it’s got to be good! Include stats, research or similar.
    • Make sure the angle is appropriate for target site
    • Including keywords that you are targeting for surrounding text
    • ANCHOR TEXT (ideally your main target keyword)
    • Stay away from main keyword in HEADLINE though, as you don’t want them to rank ABOVE you!
    real examples {article marketing
  • 46. Yale Door
    • Needed links and relevant traffic from websites with similar or relevant content
    • Angle/Idea
    • Free “keyless lock” competition/give away
    • First 10 orders of the composite door get’s free lock worth £200
  • 47. Stuff.TV inks to domain= 378,071 Monthly visits circa.150,000 (UK) circa 240,000 (global) 74% male readers 67% of visitors between 25 – 44
  • 48. Coolestgadgets.com Links to domain= 425,886 Monthly visits ca. 60,000 (UK) 72% male readers 60% of visitors between 25 – 44
  • 49. Wired.com Links to domain= 7,79 MILLION PR= 8 Worldwide readership
  • 50. Result = Links & Traffic
  • 51. Blog Monetisation
    • Advertising/adsense
    • Banner advertising
    • Affiliate programs
    • Reviews/content/links
    • Knowledge: Whitepapers, ebooks, videos
    • Membership
    • Or Build it and SELL it!
  • 52. Links I mentioned in my talk
    • www.linkdex.com
    • www.seomoz.org
    • www.majesticseo.com
    • www.raventools.com
    • http://yoast.com/wordpress/seo/ (SEO plug-in for Wordpress)
    • http://econsultancy.com
    • Book I mentioned was The Lean Startup
  • 53. @LisaDMyers Thank You! Email: [email_address] Web: www.vervesearch.com www.stateofsearch.com www.seo-chicks.com